{"id":12974,"date":"2016-04-21T17:00:29","date_gmt":"2016-04-21T17:00:29","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=12974"},"modified":"2022-02-02T18:30:40","modified_gmt":"2022-02-02T18:30:40","slug":"how-to-price-wedding-albums","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-price-wedding-albums","title":{"rendered":"Calling All Photographers: How to Price Wedding Albums"},"content":{"rendered":"<p class=\"p1\"><a><img fetchpriority=\"high\" class=\"alignnone size-full wp-image-1491\" alt=\"Calling-All-Photographers--How-to-Price-Wedding-Albums\" width=\"1200\" height=\"600\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">One of the hardest decisions I&#8217;ve had to make as a professional photographer has been how to establish the pricing of my albums. I&#8217;m not alone in that, right? I remember sitting up nights when I first began <a href=\"https:\/\/www.melissajill.com\" target=\"_blank\" rel=\"noopener noreferrer\">my wedding photography business<\/a>,\u00a0unable to sleep as I mulled over\u00a0how to price my products.\u00a0Even today it can be a confounding process. Here&#8217;s the main thing to keep in mind: Albums are expensive. They just ARE! They&#8217;re pricey for us as the photographer, and they also tend to take up a lot of valuable time and energy. \u00a0Even if you choose to outsource\u00a0to an album design company like\u00a0<a href=\"https:\/\/alignalbumdesign.com\" target=\"_blank\" rel=\"noopener noreferrer\">Align<\/a>, you&#8217;ll still need to work with your client to finalize the design\u00a0before you\u00a0can place your order. But you know what? Albums may be expensive, but they should be. We&#8217;re talking about a custom designed, custom made, one-of-a-kind, heirloom. The high price tag that comes with a custom wedding album is justified.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here&#8217;s the rule-of-thumb that I go by when calculating the mark-up for my albums: Calculate a 300-500% mark-up.<\/span><\/p>\n<p class=\"p1\"><a><img class=\"aligncenter size-full wp-image-1487\" alt=\"How-to-price-wedding-albums\" width=\"1000\" height=\"667\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Grab a calculator, and let&#8217;s walk through how you use this rule to figure out exactly what to charge for your albums! Look up the cost you&#8217;ll\u00a0<\/span><span class=\"s1\">be paying to the album company when you order the product, and multiply that number by three. Then take the same initial number and multiply it by five. This is your range of 300-500%. Choose a number somewhere in that range that seems reasonable to you. That&#8217;s what you should charge your client. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If it&#8217;s\u00a0important to you that your\u00a0albums are more affordable, in order to get them into the homes of more of your clients, stay closer to the 300% end of the range. If you&#8217;re serving a high-end clientele (or if the album you&#8217;re selling is much higher quality than the price from the album company would suggest), mark it up closer to the 500% end of the price range. As long as you stay somewhere within that range, you&#8217;ll\u00a0be covering your costs and making money for your time. If you outsource your design, you might choose to factor in the design costs into your initial cost of product,\u00a0but I don&#8217;t. I recommend using only the price that you will pay for the physical product for your calculation. After all, you&#8217;re saving your time by outsourcing the design work. And if you use a 300-500% mark-up, you should still be making a hefty profit, even after you subtract what you pay to outsource.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In my own photography business, I offer two albums. I sell one for $2,000 and the other starting at $3,500. The lower-priced album is marked up by 500%.<span class=\"Apple-converted-space\">\u00a0 <\/span>The higher-priced one is marked up by only 300%, even though it is a high-end product. I do this to keep the higher priced album somewhat affordable. (It can be difficult to get a client to commit to a package with an album that costs over $3,000 before their wedding takes place and they see their photos.) <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you&#8217;re just starting out, I know that the price you see on your calculator after you multiply by 3 or 5 might seem exorbitant to you. But remember, you are selling a custom, heirloom-quality product! This is a once-in-a-lifetime purchase for your clients. If you are passionate about your albums and you show your clients an amazing product, they&#8217;ll see the value, too! <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Still not sure if you&#8217;re pricing for profit?\u00a0Click <a href=\"https:\/\/dilogr.com\/app1\/s\/priceforprofitquiz\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> to take our 3-Question Quiz.<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">This post is based on content originally shared on <a href=\"https:\/\/alignalbumdesign.com\/blog.cfm?postID=117&amp;how-to-price-wedding-albums\" target=\"_blank\" rel=\"noopener noreferrer\">Align Album Design&#8217;s blog<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the hardest decisions I&#8217;ve had to make as a professional photographer has been how to establish the pricing of my albums. I&#8217;m not alone in that, right? I remember sitting up nights when I first began my wedding photography business,\u00a0unable to sleep as I mulled over\u00a0how to price my products.\u00a0Even today it can [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":12975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-12974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-tips"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/01\/Melissa-Jill.jpg",1000,667,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/01\/Melissa-Jill-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/01\/Melissa-Jill-300x200.jpg",300,200,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/01\/Melissa-Jill-768x512.jpg",768,512,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/01\/Melissa-Jill.jpg",1000,667,false],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/01\/Melissa-Jill.jpg",1000,667,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/01\/Melissa-Jill.jpg",1000,667,false]},"post_excerpt_stackable_v2":"<p>One of the hardest decisions I&#8217;ve had to make as a professional photographer has been how to establish the pricing of my albums. I&#8217;m not alone in that, right? I remember sitting up nights when I first began my wedding photography business,\u00a0unable to sleep as I mulled over\u00a0how to price my products.\u00a0Even today it can be a confounding process. Here&#8217;s the main thing to keep in mind: Albums are expensive. They just ARE! They&#8217;re pricey for us as the photographer, and they also tend to take up a lot of valuable time and energy. \u00a0Even if you choose to outsource\u00a0to&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/finance-tips\" rel=\"category tag\">Finance tips<\/a>","author_info_v2":{"name":"Melissa Jill","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/melissajill"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Photographers Should Establish a Wedding Album Price | HoneyBook<\/title>\n<meta name=\"description\" content=\"Some great tips for photographers deciding how to establish a Wedding Album price. Read for information on how to make a profit and strategies on pricing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-price-wedding-albums\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Photographers Should Establish a Wedding Album Price | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Some great tips for photographers deciding how to establish a Wedding Album price. 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