{"id":13692,"date":"2018-04-09T08:00:21","date_gmt":"2018-04-09T15:00:21","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=13692"},"modified":"2022-07-21T09:50:35","modified_gmt":"2022-07-21T16:50:35","slug":"5-tips-to-help-you-attract-more-lgbtq-couples-to-your-wedding-business","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/5-tips-to-help-you-attract-more-lgbtq-couples-to-your-wedding-business","title":{"rendered":"5 Tips to Help You Attract More LGBTQ Couples to Your Wedding Business"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-13692 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/hbb.dev.reliablepenguin.com\/blog\/by_katje_hempel'><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-13696\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-683x1024.jpg 683w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-200x300.jpg 200w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-768x1152.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-1024x1536.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel.jpg 1365w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13696'>\n\t\t\t\tPhoto by: Katje Hempel\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/hbb.dev.reliablepenguin.com\/blog\/katemcelweephotography_anthonychad_015'><img decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/KateMcElweePhotography_AnthonyChad_015-682x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-13695\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/KateMcElweePhotography_AnthonyChad_015-682x1024.jpg 682w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/KateMcElweePhotography_AnthonyChad_015-200x300.jpg 200w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/KateMcElweePhotography_AnthonyChad_015-768x1154.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/KateMcElweePhotography_AnthonyChad_015-1022x1536.jpg 1022w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/KateMcElweePhotography_AnthonyChad_015.jpg 1363w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13695'>\n\t\t\t\tPhoto by: Kate McElwee\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">Did you know that it\u2019s been nearly three years since the U.S. Supreme Court ruled that same-sex marriage is legal in every state? Nationwide marriage equality is not only great news for society and equality, but a tremendous opportunity for your business. According to NerdWallet, the projected benefit is upwards of 2.5 billion dollars per year for the wedding and travel industry. But perhaps more exciting, LGBTQ weddings often bring new energy and a fresh perspective to your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you start to reach out to this market, there are some very important things to keep in mind about the differences between the LGBT (lesbian, gay, bisexual and transgender) world and the straight world. &nbsp;After all, there is a gay culture (and a lesbian culture), just as there\u2019s a Jewish culture, an Indian culture and so on.<\/span><\/p>\n<h3><b>Here are 5 marketing and customer service tips to ensure your wedding business is ready for these joyful LGBTQ couples:<\/b><\/h3>\n<ol>\n<li style=\"padding-bottom: 15px;\"><span style=\"font-weight: 400;\">LGBTQ couples want to feel included and represented. Examine your marketing materials, contact form, wedding-planner worksheet\/timeline, and contract to see if you reference the phrase \u201cbride and groom.\u201d If so, substitute gender-neutral alternatives throughout.<\/span><\/li>\n<li style=\"padding-bottom: 15px;\"><span style=\"font-weight: 400;\">Are all of the photos in your portfolio of only brides and grooms paired together? &nbsp;Find photos that are more inclusive or ambiguous (such as the bride by herself or the groom by himself) and use some of those instead. If you don\u2019t have these photos (and aren\u2019t a wedding photographer), consider buying stock photos.<\/span><\/li>\n<li style=\"padding-bottom: 15px;\"><span style=\"font-weight: 400;\">Review your scripts for wedding inquiries. If a female calls or emails about her wedding plans, do your scripts and email templates assume it\u2019s a straight couple and does your associate ask the name of the groom? If so, update the scripts and email templates with gender-neutral language so you don\u2019t accidentally offend a potential couple!<\/span><\/li>\n<li style=\"padding-bottom: 15px;\"><span style=\"font-weight: 400;\">Educate yourself on the laws that may affect same-sex couples in your area. For example, in 29 states, LGBT individuals can still be denied service\u2014like those of a wedding photographer or DJ\u2014simply on the basis of their sexuality. You are your clients\u2019 advocate, so make sure you are aware of the challenges they may face while wedding planning.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a list of LGBT-friendly wedding professionals in your service area that you are 100% confident will treat your clients with respect. Consider this your new LGBT-wedding referral list (and hopefully one you\u2019ll use for ALL weddings). Remember, whether your client is straight or gay, you are your client\u2019s advocate! Same-sex couples have to come out over and over again when planning their wedding\u2014both to the vendors they hire and the vendors they don\u2019t\u2014and it\u2019s your job to look out for their best interest. <\/span><\/li>\n<\/ol>\n<p><b>For even more great advice, check out our social media tip sheet\u2014\u201c5 Things You Can Do Today on Social Media to Attract More LGBT Wedding Clients\u201d\u2014at <\/b><a href=\"https:\/\/www.gayweddinginstitute.com\/5\"><b>www.GayWeddingInstitute.com\/5<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that it\u2019s been nearly three years since the U.S. Supreme Court ruled that same-sex marriage is legal in every state? Nationwide marriage equality is not only great news for society and equality, but a tremendous opportunity for your business. According to NerdWallet, the projected benefit is upwards of 2.5 billion dollars per [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":76132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[375,326],"class_list":["post-13692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-diversity","tag-lgbtq"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-1.jpg",1365,2048,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-1-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-1-200x300.jpg",200,300,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-1-768x1152.jpg",768,1152,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-1-683x1024.jpg",683,1024,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-1-1024x1536.jpg",1024,1536,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/04\/by_Katje_Hempel-1.jpg",1365,2048,false]},"post_excerpt_stackable_v2":"<p>Photo by: Katje Hempel Photo by: Kate McElwee Did you know that it\u2019s been nearly three years since the U.S. Supreme Court ruled that same-sex marriage is legal in every state? Nationwide marriage equality is not only great news for society and equality, but a tremendous opportunity for your business. According to NerdWallet, the projected benefit is upwards of 2.5 billion dollars per year for the wedding and travel industry. But perhaps more exciting, LGBTQ weddings often bring new energy and a fresh perspective to your business. As you start to reach out to this market, there are some very&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Bernadette Smith","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/bernadette-smith"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips To Attract More LGBTQ Weddings For Your Business | HoneyBook<\/title>\n<meta name=\"description\" content=\"Here are five marketing and customer service tips to help you make sure that your company is ready to attract and welcome LGTBQ Weddings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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