{"id":14013,"date":"2018-05-10T17:13:07","date_gmt":"2018-05-10T21:13:07","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=14013"},"modified":"2024-05-27T08:06:23","modified_gmt":"2024-05-27T15:06:23","slug":"email-automation-triple-bookings","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/email-automation-triple-bookings","title":{"rendered":"How Andy Tripled Bookings with Email Automation"},"content":{"rendered":"

The one thing we know about managing your business email? It never ends (or at least it can feel that way). Not only do you have to respond to all the emails in your inbox, but you also need to remember to follow up with prospective clients you haven\u2019t heard back from. Luckily, email automation tools, like the one built into the <\/span>HoneyBook<\/span><\/a> platform, can do the work for you. Sending timely responses with helpful information to clients and potential clients can help you deliver a consistent professional experience. And by demonstrating your dedication to customer service, you can gain the confidence you need to charge the prices you want and increase bookings. <\/span><\/p>\n

3 Steps to Start Automating<\/h2>\n

Here\u2019s how Andy Lydick, co-owner and studio manager of <\/span>Abigail Gingerale Photography<\/span><\/a>, used <\/span>HoneyBook\u2019s email automation<\/span><\/a> to boost business after a three-week lull in bookings:<\/span><\/p>\n

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  1. Create a process map<\/a> \u2013 <\/b>First Andy created a process map, which is a detailed workflow for a specific business stage (in his case, the pre-booking process). He identified each part of his pre-booking phase and what happens at each step. This was fundamental in helping him understand his business\u2019 current state. (For more details on creating process maps, check out his <\/span>original post<\/span><\/a>.)<\/span><\/li>\n
  2. Identify holes and improvements \u2013<\/b> Only after mapping everything out, Andy was able to identify where his process failed: emails to potential clients lacked timeliness and didn\u2019t demonstrate his photography expertise. He started over, redesigning the pre-booking process. <\/span><\/li>\n
  3. Automate ideal customer experience \u2013 <\/b>Andy then used <\/span>HoneyBook\u2019s Automations<\/span><\/a> feature to implement his new pre-booking process, delivering his ideal client experience\u2014automatically. With HoneyBook Automations<\/a>, you can automate sending emails and documents based on triggers, such as a contact form inquiry or a set amount of time. <\/span><\/li>\n<\/ol>\n\n\n