{"id":14855,"date":"2018-08-14T08:00:44","date_gmt":"2018-08-14T12:00:44","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=14855"},"modified":"2022-12-22T04:50:35","modified_gmt":"2022-12-22T12:50:35","slug":"what-westworld-can-teach-us-about-consistent-branding","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/what-westworld-can-teach-us-about-consistent-branding","title":{"rendered":"What Westworld Can Teach Us About Consistent Branding"},"content":{"rendered":"
\"\"<\/a>
Photo by: Ben Kolde<\/figcaption><\/figure>\n

My husband and I are completely hooked on HBO\u2019s Westworld. Not only is it a great show, but it has prompted all sorts of fun, in-depth discussions between the two of us where we question our own reality.<\/p>\n

If you aren\u2019t on the Westworld bandwagon, here\u2019s what you\u2019re missing: Westworld is a theme park of sorts set in the future, where human guests are welcomed by \u201chosts,\u201d humanoid robots built and designed to give the guests a good time.<\/p>\n

A key component to the Westworld hosts is that they are so believably human-like, with personalities and characters. And the key to each host\u2019s personality is their Cornerstone Memory. Just like a cornerstone in an arch, a host\u2019s Cornerstone defines their personality and holds it together. For one character, Teddy, that cornerstone is his love for another host, Dolores. For my favorite character, Maeve, her cornerstone is that she\u2019s independent, tough, and capable.<\/p>\n

One of my husband and I\u2019s great discussions that was prompted by an episode of Westworld was all about the idea of Cornerstone Memories. What pieces of our past, our experience, and our genetic makeup make us who we are?<\/p>\n

 <\/p>\n

As we were talking, a light bulb went off in my brain.<\/p>\n

When I talk to my clients about consistently creating content that fits their brand, defining their brand voice, and selecting signature content categories, what I\u2019m really doing is teaching them to utilize their business\u2019s Cornerstone Memory.<\/p>\n

When your brand is clearly communicated and supported, your business soars! Potential clients and customers know what to come to you for\u2014they seek you out because you\u2019ve branded yourself as the authority on your subject. You don\u2019t struggle with poor-fit clients, because your dream audience finds you (and those who\u2019d fit better with someone else will quickly figure that out).<\/p>\n

Sounds great, right? But how do we get your brand there? It\u2019s all about defining and using your cornerstone.<\/p>\n

 <\/p>\n

Let\u2019s look at some brands we know and love to see how cornerstone branding works:<\/p>\n

Brand:<\/strong> Rising Tide Society<\/p>\n

Cornerstone:<\/strong> A Rising Tide Lifts All Boats<\/p>\n

Signatures:<\/strong> Community, education, creativity<\/p>\n

The Rising Tide Society was built on the idea behind the famous JFK quote, \u201ca rising tide lifts all boats.\u201d Across their blog, Honeybook, their Tuesdays Together groups, and content packets, The Rising Tide Society clearly communicates that they are here to be the tide that lifts creative businesses\u2019 boats.<\/p>\n

 <\/p>\n

Brand:<\/strong> Target<\/p>\n

Cornerstone:<\/strong> Low-priced, high-impact goods to make your life better<\/p>\n

Signatures:<\/strong> Designer collaborations, ease of use\/shopping<\/p>\n

Target is known the creative world over as THE go-to place for all your everyday shopping needs. Their commercials capitalize on the phrase we all use, \u201cgoing on a Target run,\u201d because they want to securely brand themselves as your go-to, one-stop-shopping store. They regularly produce designer collaborations to further cement that they have everything you want.<\/p>\n

 <\/p>\n

Brand:<\/strong> Apple<\/p>\n

Cornerstone:<\/strong> Beautiful technology to make your life easier<\/p>\n

Signatures:<\/strong> Design, ease of use, progress<\/p>\n

Apple is probably the most talked-about brand when it comes to talking about branding. And it\u2019s for good reason: they really are the masters (just ask that one friend everyone has who buys every single Apple product). Each and every one of Apple\u2019s hardware and software products is designed and built to make your life easier\u2014and more beautiful.<\/p>\n

 <\/p>\n

These three brands clearly define what their main message is and showcase it throughout their content and offerings. Everything they produce ties back to that cornerstone of their brand.<\/p>\n

So, how do you define your cornerstone\u2014and make sure that everything you produce fits it?<\/p>\n

Take a minute to jot down the signatures of your business. Not sure what those are? Ask your Tuesdays Together group, your business besties, and your family and friends to name something that comes to mind when they think of your work.<\/p>\n

What do all of those signatures have in common? How do they relate to what you love to do? What message do they send? The answer to those questions is your cornerstone.<\/p>\n

Now, build off that! As you create new content and offerings, ask yourself, \u201cdoes this line up with my cornerstone?\u201d If it doesn\u2019t (and you can\u2019t tweak it to fit), then don\u2019t waste your time on it.<\/p>\n

Defining and staying true to your cornerstone will cement you as the authority, the go-to, and the number-one-gotta-have-\u2018em brand in your niche or region. (At least until the robots rise up, that is.)<\/p>\n","protected":false},"excerpt":{"rendered":"

My husband and I are completely hooked on HBO\u2019s Westworld. Not only is it a great show, but it has prompted all sorts of fun, in-depth discussions between the two of us where we question our own reality. If you aren\u2019t on the Westworld bandwagon, here\u2019s what you\u2019re missing: Westworld is a theme park of […]<\/p>\n","protected":false},"author":384,"featured_media":75096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[84],"class_list":["post-14855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/08\/ben-kolde-403278-unsplash-340x434-1.jpeg",340,434,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/08\/ben-kolde-403278-unsplash-340x434-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/08\/ben-kolde-403278-unsplash-340x434-1-235x300.jpeg",235,300,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/08\/ben-kolde-403278-unsplash-340x434-1.jpeg",340,434,false],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/08\/ben-kolde-403278-unsplash-340x434-1.jpeg",340,434,false],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/08\/ben-kolde-403278-unsplash-340x434-1.jpeg",340,434,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/08\/ben-kolde-403278-unsplash-340x434-1.jpeg",340,434,false]},"post_excerpt_stackable_v2":"

Photo by: Ben Kolde My husband and I are completely hooked on HBO\u2019s Westworld. Not only is it a great show, but it has prompted all sorts of fun, in-depth discussions between the two of us where we question our own reality. If you aren\u2019t on the Westworld bandwagon, here\u2019s what you\u2019re missing: Westworld is a theme park of sorts set in the future, where human guests are welcomed by \u201chosts,\u201d humanoid robots built and designed to give the guests a good time. A key component to the Westworld hosts is that they are so believably human-like, with personalities and…<\/p>\n","category_list_v2":"Marketing & branding<\/a>","author_info_v2":{"name":"Christine Trant","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/christine-trant"},"comments_num_v2":"0 comments","yoast_head":"\nWestworld and Cornerstone Memories - Consistent Branding | HoneyBook<\/title>\n<meta name=\"description\" content=\"When your brand is clearly communicated and supported, your business soars. 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