{"id":15787,"date":"2018-10-26T05:00:38","date_gmt":"2018-10-26T09:00:38","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=15787"},"modified":"2022-07-13T13:39:11","modified_gmt":"2022-07-13T20:39:11","slug":"email-signature-best-practices","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/email-signature-best-practices","title":{"rendered":"6 Email Signature Best Practices to Follow Before Hitting Send"},"content":{"rendered":"

\"5<\/p>\n

Picture this: You\u2019re writing an email to a new inquiry with the hopes of turning them into a client. You\u2019ve spent time crafting your response. You\u2019ve done a spell check. And you made sure thoughtful personalizations (like an acknowledgement of why you\u2019re excited about the potential project) are sprinkled throughout. How do you end it? Before you slap a \u201cbest regards\u201d at the end and call it a day, follow our email closing and email signature best practices to end on a professional note\u2014and increase your response rates.<\/span><\/p>\n

Build trust with a picture<\/span><\/h2>\n

Make a good first impression by including your headshot in your email signature. According to <\/span>Forbes<\/span><\/a>, \u201cpeople have an inherent trust of other people. Including a face along with your message instantly humanizes it and makes it more trustworthy.\u201d <\/span><\/p>\n

Let people know what you do<\/span><\/h2>\n

We all know to include, at a minimum, our business name and contact info in our email signature, but don\u2019t forget about your job title. Stating your role lets people know what they can expect from you. And while there\u2019s nothing wrong with having a fun job title (especially if it\u2019s in line with your overall brand), be sure that it still provides clarity into what you do. <\/span><\/p>\n

Real-world example:<\/strong> Marisol Morley of Tiny Kitchen Treats<\/a> does a great job blending fun titles with informative ones in her email signature, including Founder, CEO and Treatmaker.<\/span><\/p>\n

\"5<\/p>\n

Include a CTA<\/span><\/h2>\n

Your professional email signature<\/a> is a great place to further connect with your inquiries and clients. Think about including a link to:<\/span><\/p>\n

    \n
  1. \n
      \n
    1. Promote a timely event you\u2019re hosting or promotion you\u2019re running<\/span><\/li>\n
    2. Ask them to join your newsletter list<\/span><\/li>\n
    3. Follow you on social media<\/span><\/li>\n
    4. Showcase a piece of content (like a blog post, client reviews or your portfolio) to help your inquiries get to know you and your work better <\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Tip:<\/strong> Including one CTA is impactful; any more is overwhelming. \u00a0<\/span><\/p>\n

      Add some pizazz<\/span><\/h2>\n

      Want to make your email signature pop? Try our email signature generator<\/a>\u00a0to easily add design elements and choose from multiple email signature templates<\/a>. You can get an email signature customized with your own branding in 30 seconds. (Plus, it\u2019s completely free.)<\/span><\/p>\n

      \"Free<\/a><\/p>\n

      Include \u201cSent From My iPhone\u201d<\/span><\/h2>\n

      Acknowledging when your messages are sent on the go (and perhaps a little less than perfectly crafted) can buy you a hall pass in the eyes of your email recipients. <\/span>Researchers found<\/span><\/a> that \u201cthose receiving a message containing spelling and grammatical errors forgiving of the mistakes when sent from a phone. Users forgave errors attributed to the constraints of writing on a tiny touch screen, but not mistakes made on a computer.\u201d<\/span><\/p>\n

      Sign off with \u201cthanks\u201d<\/span><\/h2>\n

      One study<\/span><\/a> found that among the most popular email closings\u2014including thanks, regards, cheers, best regards, thanks in advance, thank you, best and kind regards\u2014the ones that were a variation of thank you performed best. <\/span>Emails that ended with \u201cthanks,\u201d \u201cthanks in advance\u201d or \u201cthank you\u201d got 36% more responses on average than emails that closed with other sayings.<\/span><\/i> In fact, emails that ended with \u201cthanks in advance\u201d had the highest response rates. <\/span><\/p>\n

      Ready to up your email game? <\/span><\/h2>\n

      Follow these email signature best practices to start sending polished emails that get responses.\u00a0<\/span><\/p>\n

      \"Design<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      Picture this: You\u2019re writing an email to a new inquiry with the hopes of turning them into a client. You\u2019ve spent time crafting your response. You\u2019ve done a spell check. And you made sure thoughtful personalizations (like an acknowledgement of why you\u2019re excited about the potential project) are sprinkled throughout. How do you end it? […]<\/p>\n","protected":false},"author":225,"featured_media":74546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-15787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/brooke-cagle-195777-unsplash-1300x867-1.jpeg",1300,867,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/brooke-cagle-195777-unsplash-1300x867-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/brooke-cagle-195777-unsplash-1300x867-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/brooke-cagle-195777-unsplash-1300x867-1-768x512.jpeg",768,512,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/brooke-cagle-195777-unsplash-1300x867-1-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/brooke-cagle-195777-unsplash-1300x867-1.jpeg",1300,867,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/brooke-cagle-195777-unsplash-1300x867-1.jpeg",1300,867,false]},"post_excerpt_stackable_v2":"

      Picture this: You\u2019re writing an email to a new inquiry with the hopes of turning them into a client. You\u2019ve spent time crafting your response. You\u2019ve done a spell check. And you made sure thoughtful personalizations (like an acknowledgement of why you\u2019re excited about the potential project) are sprinkled throughout. How do you end it? Before you slap a \u201cbest regards\u201d at the end and call it a day, follow our email closing and email signature best practices to end on a professional note\u2014and increase your response rates. Build trust with a picture Make a good first impression by including…<\/p>\n","category_list_v2":"Marketing & branding<\/a>","author_info_v2":{"name":"Sobrina Pies","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/sobrinapies"},"comments_num_v2":"0 comments","yoast_head":"\n6 Email Signature Best Practices | HoneyBook<\/title>\n<meta name=\"description\" content=\"Before you slap a \u201cregards\u201d at the end of your next email, follow our email signature best practices to end on a high note\u2014and increase your response rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/email-signature-best-practices\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Email Signature Best Practices | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Before you slap a \u201cregards\u201d at the end of your next email, follow our email signature best practices to end on a high note\u2014and increase your response rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/email-signature-best-practices\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-26T09:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T20:39:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/brooke-cagle-195777-unsplash-1300x867-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t<meta property=\"og:image:type\" 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