{"id":16612,"date":"2018-11-30T05:00:23","date_gmt":"2018-11-30T10:00:23","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=16612"},"modified":"2022-07-27T12:07:54","modified_gmt":"2022-07-27T19:07:54","slug":"online-portfolio","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/online-portfolio","title":{"rendered":"9 Ways to Land Clients with Your Online Portfolio"},"content":{"rendered":"

This is a special guest post from our friends at Format<\/a>, the website builder with everything you need to showcase your work and uncover new opportunities. We\u2019re big fans of their beautiful portfolio templates made for creative small business owners like you.\u00a0<\/span><\/i><\/p>\n

\"format<\/p>\n

Looking to expand your client roster but unsure where to start? You don\u2019t have to go far: your own portfolio is your best asset when it comes to attracting and landing clients. There\u2019s no better way to introduce yourself\u2014and make a great first impression. It gives prospective clients a deeper understanding of your work\u2014something they might not get from an interview or references.<\/p>\n

Especially in a creative discipline, an online portfolio can make or break a client\u2019s decision to work with you. It\u2019s not enough to just have a website. Your portfolio should be as polished and professional as you would be at an in-person meeting. We\u2019ve rounded up some of our best tips to create a portfolio to attract clients and help you land your next job.<\/p>\n

Highlight the right work<\/h2>\n

It’s tempting to include everything you\u2019ve ever worked on in your portfolio to appeal to as many clients as possible. It may seem like a good idea, but it could result in either a cluttered, disorganized portfolio or a lack of a coherent narrative. Both lead to a weak portfolio.<\/p>\n

Even if you want to showcase everything and the kitchen sink, it\u2019s important to focus on quality over quality and be selective. Every image you include should have a wow factor. Curate ruthlessly by becoming your toughest critic. Does it grab attention or add to the story? If it\u2019s a no, leave it out.<\/p>\n

Create a visual journey<\/h2>\n

If you\u2019re looking to get hired, your website needs to guide your audience through your work. Avoid confusing potential clients with a messy, incoherent layout. Your portfolio should be straightforward and simple to navigate.<\/p>\n

Not sure how to make your site flow? Consider organizing your work in one of these ways:<\/p>\n