{"id":16806,"date":"2023-07-24T10:31:36","date_gmt":"2023-07-24T17:31:36","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=16806"},"modified":"2024-10-24T11:00:51","modified_gmt":"2024-10-24T18:00:51","slug":"mission-statement","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/mission-statement","title":{"rendered":"How to write a photography mission statement"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><em>The importance of a photography mission statement is that it affects your business value and strategic decision-making. Learn how to create one that\u2019s effective and representative of your passion!<\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-1024x793.jpg\" alt=\"Photographers camera during a photo shoot\" class=\"wp-image-88613\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>No mission statement? Here\u2019s why it\u2019s costing you money, happiness, and strategic direction.<\/p>\n\n\n\n<p>A lot of photographers can tell you what they do but can\u2019t tell you why they do it \u2013 and the importance of a <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/mission-statement\" target=\"_blank\" rel=\"noopener\" title=\"photography mission statement\" data-wpil-keyword-link=\"linked\">photography mission statement<\/a> doesn\u2019t cross their minds.<\/p>\n\n\n\n<p>While making money is one of the primary goals of any business, being profit-driven isn\u2019t enough to educate your strategy, keep yourself or team members engaged, and give you a sense of purpose.<\/p>\n\n\n\n<p>Whether you\u2019re starting a new business or you\u2019ve been a photographer for a while, be sure to take the time to do the one thing experts say will help you work happier and <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/grow-a-photography-business\" target=\"_blank\" rel=\"noreferrer noopener\">grow your photography business<\/a>: write a mission statement for your business.<\/p>\n\n\n\n<p><strong>Jump to: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\">What is a mission statement?<\/a><\/li>\n\n\n\n<li><a href=\"#why\">Why are photography mission statements important?<\/a><\/li>\n\n\n\n<li><a href=\"#why\">How to write a photography mission statement<\/a><\/li>\n<\/ul>\n\n\n\n<a id=\"what\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">What is a mission statement?<\/h2>\n\n\n\n<p>Before we dig in, let\u2019s quickly recap what makes a good mission statement.<\/p>\n\n\n\n<p>According to Jennell Evans of Psychology Today, a <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/smartwork\/201004\/vision-and-mission\">mission statement <\/a>\u201cdefines the present state or purpose of an organization and answers three questions about why an organization exists.\u201d<\/p>\n\n\n\n<p>A good mission statement includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WHAT your business does<\/li>\n\n\n\n<li>WHO your business does it for<\/li>\n\n\n\n<li>HOW your business does what it does<\/li>\n<\/ul>\n\n\n\n<p>A great mission statement should be no more than one or two sentences. It should be simple and memorable enough that any employee should be able to recall it from memory.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-b31d35c ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-b31d35c-wrapper.ugb-container__wrapper{background-color:#131416 !important;background-image:url(https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Black_CTA_Background.jpg)}.ugb-b31d35c-wrapper.ugb-container__wrapper:before{background-color:#131416 !important;opacity:0}.ugb-b31d35c-content-wrapper > h1,.ugb-b31d35c-content-wrapper > h2,.ugb-b31d35c-content-wrapper > h3,.ugb-b31d35c-content-wrapper > h4,.ugb-b31d35c-content-wrapper > h5,.ugb-b31d35c-content-wrapper > h6{color:#ffffff}.ugb-b31d35c-content-wrapper > p,.ugb-b31d35c-content-wrapper > ol li,.ugb-b31d35c-content-wrapper > ul li{color:#ffffff}@media screen and (min-width:768px){.ugb-b31d35c > .ugb-inner-block > .ugb-block-content > *{padding-top:60px !important;padding-bottom:60px !important;padding-right:60px !important;padding-left:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b31d35c-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b31d35c-content-wrapper\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\"><strong>Create your free mission statement<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Now it&#8217;s your turn! Make a statement that represents your brand values.<br>Just plug in your business information and get a new mission statement in minutes.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-4d6aac6 ugb-main-block\"><style>.ugb-4d6aac6 .ugb-block-content{justify-content:flex-start !important}.ugb-4d6aac6 .ugb-button1{background-color:#ffd552}.ugb-4d6aac6 .ugb-button1 .ugb-button--inner,.ugb-4d6aac6 .ugb-button1 svg:not(.ugb-custom-icon){color:#222222 !important}.ugb-4d6aac6 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/mission-statement\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\"><strong>Generate my statement<\/strong><\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"why\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Why are photography mission statements important?<\/h2>\n\n\n\n<p>Understanding the importance of a mission statement will help you craft or refine your own. Here are three very good reasons why every photography business, including yours, needs a mission statement.<\/p>\n\n\n\n<div class=\"wp-block-columns cta-related-posts is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center left-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"related-post-heading\">Related Post<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/mission-statement-examples\" target=\"_blank\" rel=\"noreferrer noopener\">25 powerful small business mission statement examples<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/mission-statement-examples\"><img decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/10\/Passion_missionstatement-1024x793.jpg\" alt=\"How to write a missions statement like the pros.\" class=\"wp-image-84686\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/10\/Passion_missionstatement-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/10\/Passion_missionstatement-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/10\/Passion_missionstatement-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/10\/Passion_missionstatement-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/10\/Passion_missionstatement.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>A well-written mission statement can help you:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Find purpose and focus for your work&nbsp;<\/h3>\n\n\n\n<p>Regardless of your photography niche, you\u2019re bound to have a lot of competition in your market. To differentiate yourself, your mission statement can help you find a focus that sets you apart from other photographers.&nbsp;<\/p>\n\n\n\n<p>Taking the time to write your photography mission statement can help you uncover the deeper meaning behind your day-to-day operations. Finding meaning in your work leads to greater engagement, feelings of fulfillment, and a more unique offering.&nbsp;<\/p>\n\n\n\n<p>So how do you find meaning and value in your work?<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/hbr.org\/2012\/12\/to-give-your-employees-meaning\"><em>Harvard Business Review<\/em><\/a>, people find meaning from three sources, which spiral out from:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Self: providing for one\u2019s family; making progress in challenging work<\/li>\n\n\n\n<li>Community: having a positive impact on customers; contributing to one\u2019s community or country<\/li>\n\n\n\n<li>Society: serving society; helping people around the world<\/li>\n<\/ol>\n\n\n\n<p>Think about your business\u2019s impact on all three areas. A good mission statement touches on all of them. To see how it\u2019s done, let\u2019s take a look at <a href=\"https:\/\/www.starbucks.com\/about-us\/company-information\/mission-statement\">Starbucks\u2019 mission statement<\/a>:<\/p>\n\n\n\n<p><em>To inspire and nurture the human spirit \u2014 one person, one cup and one neighborhood at a time.<\/em><\/p>\n\n\n\n<p>The mission statement includes Starbucks\u2019 impact on the lives of customers (<em>one person, one cup<\/em>), community (<em>one neighborhood<\/em>), and the world (<em>inspire and nurture the human spirit<\/em>).<\/p>\n\n\n\n<p>Sitting down to craft a well-articulated mission statement can help you better understand the impact of your efforts so that you can do your best work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Increase business performance and earnings<\/h3>\n\n\n\n<p>People who feel like they\u2019re working for a greater cause and who understand the impact of their work tend to work harder and smarter. And organizations filled with these types of people push businesses forward toward greater financial gain.<\/p>\n\n\n\n<p>Furthermore, having a clear mission statement sets you apart from your competitors, helping you differentiate and bring in more clients.&nbsp;<\/p>\n\n\n\n<p>Research even shows that companies with a clear mission statement are more likely to <a href=\"https:\/\/open.lib.umn.edu\/principlesmanagement\/chapter\/4-3-the-roles-of-mission-vision-and-values\/\">outperform their competitors<\/a>.&nbsp;<\/p>\n\n\n\n<p>Clients also want to buy from companies with clear mission statements. A <a href=\"https:\/\/www.conecomm.com\/research-blog\/purpose-biometrics\">2019 study from Cone\/Porter Novelli<\/a> found 72% of customers feel it\u2019s more important than ever to buy from companies who share their values.<\/p>\n\n\n\n<p>The results speak for themselves.<\/p>\n\n\n\n<p>To gain clarity for your own business, nothing\u2019s better than sitting down and putting words to paper in the form of a mission statement.<\/p>\n\n\n\n<div class=\"wp-block-columns cta-related-posts is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center left-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"related-post-heading\">Related Post<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-get-more-photography-clients\" target=\"_blank\" rel=\"noreferrer noopener\">How to get more photography clients<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-get-more-photography-clients\"><img decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-clients-feature-1024x793.jpg\" alt=\"Photographer in a studio taking photos of people\" class=\"wp-image-80568\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-clients-feature-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-clients-feature-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-clients-feature-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-clients-feature-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/12\/photography-clients-feature.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Follow a North Star<\/h3>\n\n\n\n<p>To summarize what we\u2019ve learned so far, the importance of a photography mission statement cannot be overstated. One of the biggest benefits is how it helps you focus on your goals.&nbsp;<\/p>\n\n\n\n<p>Your mission statement acts as a North Star to guide all aspects of your evolving strategic, operational, and management priorities. It helps you focus your goals on what\u2019s most important to you, your business, and clients.<\/p>\n\n\n\n<p>As a result, all of your goals should ladder up to your mission statement. It makes it easier to <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/3-tips-for-jumpstarting-your-photography-business-in-a-new-city\" target=\"_blank\" rel=\"noreferrer noopener\">promote your business<\/a> and course correct when your business goals start to veer off track.<\/p>\n\n\n\n<a id=\"how\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">How to write a photography mission statement<\/h2>\n\n\n\n<p>Coming up with a well-written mission statement doesn\u2019t have to be hard. It does, however, require\u2014and deserve\u2014some thought.<\/p>\n\n\n\n<p>So how do you ensure you don\u2019t end up with a dry mission statement? Think about what makes your business unique. And don\u2019t be afraid to let your business personality shine.<\/p>\n\n\n\n<p>Here are six tips for writing a great mission statement:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Be specific: Keep the scope narrow enough to make it relevant to your company.<\/li>\n\n\n\n<li>Focus on the future: Be sure it can drive high-level goals for years to come.<\/li>\n\n\n\n<li>Provide direction: Make sure your mission statement can drive decision-making and set priorities.<\/li>\n\n\n\n<li>Be unique: Say something that no other company mission statement can say.<\/li>\n\n\n\n<li>Be concise: Avoid jargon and say what you really mean.<\/li>\n\n\n\n<li>Be values-driven: Say what you\u2019re doing to improve your customers\u2019 and employees\u2019 lives.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Setting up your business for success with a clientflow platform<\/h2>\n\n\n\n<p>Creating a useful mission statement is just one step of building a successful business. You also need the tools and resources to manage your work properly. One of the best systems you can use is a clientflow platform like HoneyBook.&nbsp;<\/p>\n\n\n\n<p>Similar to a <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/best-crm-for-photographers\">CRM for photographers<\/a>, HoneyBook lets you manage your leads and clients in one place. But, it goes beyond that offer to offer tools that are designed specifically for your independent business. Book clients, manage payments, use <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/templates\/category\/contract-templates\" target=\"_blank\" rel=\"noreferrer noopener\">contract templates<\/a>, and view all your communications in one place.\u00a0<\/p>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-6bb1d93 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-6bb1d93-wrapper.ugb-container__wrapper{border-radius:12px !important;background-image:url(https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Banner-CTA-Background2.jpg)}.ugb-6bb1d93-wrapper.ugb-container__wrapper:before{opacity:0.5}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-6bb1d93-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-6bb1d93-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Grow and manage your photography business<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Capture leads and book clients, plus manage communications and sessions in one place. <\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9def6fd ugb-main-block\"><style>.ugb-9def6fd .ugb-button1{background-color:#000000}.ugb-9def6fd .ugb-button1 .ugb-button--inner,.ugb-9def6fd .ugb-button1 svg:not(.ugb-custom-icon){color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/crm-for-photographers\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Try it for free<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The importance of a photography mission statement is that it affects your business value and strategic decision-making. Learn how to create one that\u2019s effective and representative of your passion! No mission statement? Here\u2019s why it\u2019s costing you money, happiness, and strategic direction. A lot of photographers can tell you what they do but can\u2019t tell [&hellip;]<\/p>\n","protected":false},"author":225,"featured_media":88613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[309,474,159],"class_list":["post-16806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-business-planning","tag-business-strategy","tag-photography"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/photography-mission-statement.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>The importance of a photography mission statement is that it affects your business value and strategic decision-making. Learn how to create one that\u2019s effective and representative of your passion! No mission statement? Here\u2019s why it\u2019s costing you money, happiness, and strategic direction. A lot of photographers can tell you what they do but can\u2019t tell you why they do it \u2013 and the importance of a photography mission statement doesn\u2019t cross their minds. While making money is one of the primary goals of any business, being profit-driven isn\u2019t enough to educate your strategy, keep yourself or team members engaged, and&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Sobrina Pies","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/sobrinapies"},"comments_num_v2":"3 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Photography Mission Statement | HoneyBook<\/title>\n<meta name=\"description\" content=\"Learn how to write a photography mission statement so you can give your business more focus and direction\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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