{"id":17757,"date":"2019-03-06T08:00:57","date_gmt":"2019-03-06T13:00:57","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=17757"},"modified":"2022-12-07T07:42:34","modified_gmt":"2022-12-07T15:42:34","slug":"how-to-make-money-from-pinterest","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-make-money-from-pinterest","title":{"rendered":"How to Profit from Pinterest"},"content":{"rendered":"\n

Pinterest is this\nlittle secret that no one really knows about, and it\u2019s been the #1 game changer\nin my business. <\/p>\n\n\n\n

Let\u2019s talk about why you\nshould focus on using Pinterest for your business, and then I\u2019ll dive into how\nyou can easily get started today.<\/strong><\/p>\n\n\n\n

5 reasons why you\nshould use Pinterest for business<\/strong><\/strong><\/h2>\n\n\n\n

#1. Pinners come to\nshop.<\/strong><\/strong><\/h3>\n\n\n\n

Pinterest works\ndifferently than other social media platforms such as Facebook or Instagram. <\/p>\n\n\n\n

On Pinterest, the\nidea isn\u2019t to broadcast images or ideas to followers, but rather to save\ncontent, ideas, or products for later, which makes it the perfect marketing\nplatform.<\/p>\n\n\n\n

87% of\nPinners have purchased because of Pinterest<\/a>.<\/p>\n\n\n\n

#2. Pinterest is a\nhuge driver of traffic.<\/strong><\/strong><\/h3>\n\n\n\n

This is my website\nanalytics showing Pinterest accounting for almost 94% of all of my site traffic\u2014over\n34,000 viewers a month.<\/p>\n\n\n\n

What\u2019s crazy is that\nI have over 50,000 followers on Facebook and only 14,000 on Pinterest, yet\nPinterest obviously drives way more traffic.<\/p>\n\n\n\n

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#3. Pinterest gains\ntraction over time.<\/strong><\/strong><\/h3>\n\n\n\n

With Facebook and\nInstagram, your post is gone <\/em>within 24 hours.<\/p>\n\n\n\n

Pinterest is\ndifferent. The\nlifetime of a pin is 1,600 times longer than a Facebook post. <\/a><\/p>\n\n\n\n

#4. Free traffic<\/strong><\/strong><\/h3>\n\n\n\n

We talked about how\nPinterest was a big driver of traffic\u2014but did I mention that it was free? <\/p>\n\n\n\n

Yes, you can pay to\npromote pins, but all of the site traffic that I\u2019ve received has been free<\/em>\ntraffic.<\/p>\n\n\n\n

#5. Pinterest is a\nsearch engine<\/strong><\/strong><\/h3>\n\n\n\n

You might think of it\nas a social media platform, but it\u2019s really more like Google. <\/p>\n\n\n\n

Pinterest has 250 million active monthly users, performing over 175 billion searches per year.<\/a> <\/p>\n\n\n\n

Even better, Google wants to give you the best results possible from a Google search, so you\u2019re actually likely to see Pins and Pinterest boards appear high up in Google search results. That means that working on your Pinterest strategy will actually help your Google strategy as well. <\/p>\n\n\n\n

<\/p>\n\n\n\n

In short, Pinterest offers your business free traffic, people who are ready to buy, content that gains even more traction over time, and a smarter strategy for you.<\/strong><\/p>\n\n\n\n

Now that you know why <\/em>you need to focus on Pinterest,\nlet\u2019s talk about how you can get started using Pinterest for your business.<\/p>\n\n\n\n\n\n

How to use Pinterest for business<\/strong><\/strong><\/h2>\n\n\n\n

Tip 1<\/strong>: Enable rich pins<\/strong><\/strong><\/h3>\n\n\n\n

Rich pins are pins\nthat use metadata from your site to include extra information. They give\nPinners a better experience and increase engagement on the pin. <\/p>\n\n\n\n

See the difference\nbetween these pins? The one on the right is just a regular pin and the one on\nthe left is a rich pin.<\/p>\n\n\n\n

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Setting up rich pins\nis easy, and you can learn\nhow here. <\/a><\/p>\n\n\n\n

Tip 2: Create killer pins<\/strong><\/strong><\/h3>\n\n\n\n

My absolute favorite\nsite to use to create quality Pinterest images is Canva.com<\/a>. <\/p>\n\n\n\n

Once\nyou select the Pinterest template you want to use, follow these smart design\ntips:<\/p>\n\n\n\n

Include\neasy-to-read text on your images<\/strong><\/strong><\/h4>\n\n\n\n

People\nare always scrolling on Pinterest (usually on their phones), so you need a\nscroll-stopping image with an attention-grabbing headline. Give people a reason\nto stop the scroll, save the pin, and click through to your site. Use your pins\nto tell a story and include a call to action.<\/p>\n\n\n\n

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Reference\na freebie in your image if you have one<\/strong><\/strong><\/h4>\n\n\n\n

If you\nhave something to offer people to join your email list (like a worksheet, PDF,\netc.), then reference that in your image. That way, people will know that when\nthey come to your site, they\u2019ll be able to get something valuable for free.<\/p>\n\n\n\n

Tip 3: Use keywords<\/strong><\/strong><\/h3>\n\n\n\n

This is the most\nimportant part of this entire post. <\/em><\/em><\/p>\n\n\n\n

Pinterest is a search\nengine, and if you want someone to find your content, you need to make sure\nyou\u2019re using keywords effectively on the platform. <\/p>\n\n\n\n

For\nexample, if I\u2019m searching for intermittent fasting for women<\/em>, Pinterest will pull up all of the\npins with those words in the pin description or board description.<\/p>\n\n\n\n

The\nmore narrowed-down and specific you can get with your keywords, the better.<\/p>\n\n\n\n

By using\nspecific keywords on Pinterest, you\u2019ll be able to target your ideal client<\/a> and\nattract your tribe to you.<\/p>\n\n\n\n

The\neasiest way to incorporate keywords on Pinterest is to use simple words that\nfit in your niche. Long-tail keywords (aka more than 1 word) allow you to be\nmore niche-specific.<\/p>\n\n\n\n

Instead\nof using one word such as \u2018Pinterest\u2019 or \u2018Blogging\u2019, long tail keywords that\nare more specific help you beat the competition and show up in the Pinterest\nsearch engine. <\/p>\n\n\n\n

Here\nare some examples I use in my Pinterest business:<\/strong><\/strong><\/h4>\n\n\n\n