{"id":1789,"date":"2021-09-08T19:26:52","date_gmt":"2021-09-08T19:26:52","guid":{"rendered":"http:\/\/honeybook-v2.site.strattic.io\/?p=1789"},"modified":"2023-08-09T09:41:53","modified_gmt":"2023-08-09T16:41:53","slug":"8-seo-tools-every-small-business-needs","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/8-seo-tools-every-small-business-needs","title":{"rendered":"8 SEO tools every small business needs"},"content":{"rendered":"\n
\"Two<\/figure>\n\n\n

Are you ready to conquer SEO this year for your small business? Maybe it\u2019s a goal you\u2019ve had for a while, but you don\u2019t know where to begin. We\u2019ve compiled eight of our favorite SEO tools for small business owners and entrepreneurs like yourself.<\/p>\n

We are going to teach you how to integrate each of these SEO tools into your business workflows to make sure every piece of content you create this year is built with SEO in mind. These tools not only make SEO strategies easier, they also make the process fun and interesting; leaving you craving bigger and better results.<\/p>\n

Let\u2019s dive in\u2026 here are eight of our favorite SEO tools that you can begin incorporating into your small business today.<\/p>\n

1. Google Keyword Planner<\/h2>\n

Let\u2019s start with a quick refresher on an important SEO tactic: keyword research.<\/p>\n

What is an SEO keyword?<\/b><\/a> It\u2019s a significant word from a title or document used as an index for online content. Put more simply, think about the last thing you \u2018Googled.\u2019 What did you type into the search bar? The combination of words you typed in, is considered a collection of SEO keywords.<\/p>\n

Short-tail keywords are considered 1-2 highly searched words, whereas long-tail keywords are 3-5 words creating a phrase. Those articles that appeared as results on page one, most likely used those keywords in their article headline and throughout their post. Therefore, before you write any piece of online content you should be using an SEO tool to help you do this research.<\/p>\n

Can you guess which SEO tool understands keywords best? Our little friend, Google! Google has an SEO keyword research tool called Google Keyword Planner. This tool is completely free, but the sign-up process turns a lot of people away because it appears that you need to run an ad campaign first. Don\u2019t worry, we will walk you through how to access this tool in a few quick and easy steps.<\/p>\n

\"\"<\/p>\n

Here\u2019s How to Set Up Google Keyword Planner for Free:<\/h3>\n
    \n
  1. You\u2019ll see a page asking you for your main advertising goal. At the bottom there is a section that asks if you are an \u201cexpert\u201d… guess what, today you are! Click that button<\/li>\n
  2. On the next page, you will see a prompt that says \u201ccreate an account without a campaign\u201d<\/li>\n
  3. Congratulations! You\u2019ve done it.<\/li>\n
  4. You are now inside the tool and can start researching your SEO keywords<\/li>\n<\/ol>\n

    To start researching, you\u2019ll go up to the settings and tools icon in the upper right-hand corner and click \u201ckeyword planner.\u201d From here you can discover new keywords or research search volumes and forecasts. You can use this tool to determine various keywords for your website, blog, sales pages, etc. Type in the keyword you want to write about and see how often it\u2019s searched. You\u2019ll also get other related keyword ideas.<\/p>\n

    \"\"<\/p>\n

    Google Keyword Planner tells us the keyword you selected is searched on average between 1k-10k times per month. Now, we understand this is a little vague. Unfortunately, this is all you get access to until you\u2019ve run a campaign. After that, you are promised more insights. However, one of the reasons this is our favorite SEO keyword research tool is because it will automatically populate other keyword ideas like \u201cpersonal branding photography.\u201d Oftentimes we start here, ideate a few long-tail keywords and then head over to another tool (see more below!) to explore further.<\/p>\n

    The keyword ideas you find here on Google are guaranteed to be an accurate representation of what\u2019s happening on the platform regardless of how deep the free insights go. When starting with Google, you won\u2019t need to worry about the validity of a keyword.<\/p>\n

    2. Pinterest<\/h2>\n

    Did you know Pinterest is a search engine? That\u2019s right, just like Google! Soon-to-be brides come to Pinterest to start planning their weddings. Those looking to create a healthier lifestyle might be searching for new diets or recipes. New homeowners may be searching for inspiration for their next house project. The list goes on and on. The one thing all these searchers have in common is that they are craving education and ready to learn. Not to mention, it\u2019s the only search engine that is visually appealing. This is where we creative entrepreneurs can stand out!<\/p>\n

    So how do you use Pinterest as a tool to find SEO keywords? More specifically, long-tail keywords? It\u2019s pretty simple. Type in the topic you want to start creating content on and watch Pinterest populate the long-tail keyword based on what people are searching for most right now.<\/p>\n

    \"\"<\/p>\n

    3. Ubersuggest<\/h2>\n

    Next, we turn to one of the SEO experts, Niel Patel. His website, Ubersuggest<\/b><\/a>, is one of our favorite free SEO keyword research tools. It provides similar results to Google\u2019s Keyword Planner, but is a little more user-friendly,\u00a0 plus, you get exact search volumes. Oftentimes we use Google Keyword Planner to find a handful of keywords we like and then bounce over to Ubersuggest to verify the search volumes.<\/p>\n

    Some of our favorite tools on Ubersuggest are:<\/h3>\n