{"id":18037,"date":"2019-03-21T08:00:37","date_gmt":"2019-03-21T12:00:37","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=18037"},"modified":"2022-12-22T05:10:36","modified_gmt":"2022-12-22T13:10:36","slug":"how-to-set-yourself-up-for-success-on-pinterest","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-set-yourself-up-for-success-on-pinterest","title":{"rendered":"How to Set Yourself Up for Success on Pinterest"},"content":{"rendered":"\n<p>Pinning recipes and baby shower ideas is always fun, but if you aren\u2019t utilizing Pinterest for your business, you are missing out on one of the best free drivers of web traffic. Here are the top 5 things you need to take action on to be successful on Pinterest in 2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Optimize your Pinterest profile<\/strong><\/h2>\n\n\n\n<p>To make sure that\nyou\u2019re set up for Pinterest success, here\u2019s what you need to do first:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Convert your personal account to a\nbusiness account, which gives you access to analytics that help you discover\ntrends in your marketing.<\/li>\n\n\n\n<li>Claim your website and your social\nmedia profiles, which helps Pinterest recognize pins coming from you.<\/li>\n\n\n\n<li>Set up boards that interest your\nideal audience.<\/li>\n\n\n\n<li>Do some SEO. Search for words\nrelated to your product\/service and look at the \u201csuggested\u201d search terms. Use\nthese researched keywords in your profile description, your board descriptions,\nand your pin descriptions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest.png\" alt=\"\" class=\"wp-image-18039\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2.\nOptimize your website<\/strong><\/h2>\n\n\n\n<p>Succeeding on\nPinterest isn\u2019t just about pinning awesome stuff. To be successful on\nPinterest, your website must be optimized. One of your biggest goals is to get\npinners to click your image and visit your content on your website. And if the\nlink they follow doesn\u2019t match what they thought they would be seeing, the\nviewer will have a very negative experience. Imagine saving a recipe for some\n\u201cmillion-dollar lasagna\u201d that you want to make for supper tonight, but when you\nclick on it later to find the ingredients, the recipe is nowhere to be found.\nYou\u2019d be disappointed and stuck in a pinch.<\/p>\n\n\n\n<p>Fortunately, it\u2019s easy to optimize your website to give people a great experience. Here\u2019s how to do it: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a \u201cpin it\u201d or \u201csave\u201d button on your website so that visitors can easily create  <\/li>\n\n\n\n<li>Build a widget on your website so visitors know they can follow you on Pinterest. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Picture5.png\" alt=\"\" class=\"wp-image-18111\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add the Pinterest tag. Similar to\na Facebook pixel, it tracks your website conversions so you know exactly what\npinners are doing on your site.<\/li>\n\n\n\n<li>Set up rich pins, which give the\npinner more information about what they will see when they get to your website.\nThis might include the ingredients of a recipe, the price of a product, or the\nfirst few lines of an article.&nbsp; <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Picture6.png\" alt=\"\" class=\"wp-image-18112\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"> 3.<strong>Pin consistently<\/strong><\/h2>\n\n\n\n<p>Schedulers such as <a href=\"https:\/\/www.tailwindapp.com\/i\/twhoneybook\">Tailwind<\/a> make this easy. Try to pin about 50-75% your own content (linking back to your business) and 25-50% content from other pinners on topics that are interesting to your ideal customer. Fortunately, you can make beautiful pins representing your content with tools like Photoshop or Canva. It\u2019s a good idea to create multiple pins with different images and titles for each piece of content you want to share.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4.\nAnalyze your analytics<\/strong><\/h2>\n\n\n\n<p>Once you have been pinning for a week or two, look at your analytics and see which of your pins have a high number of saves, clicks, and impressions. You can see which pins are converting best and take note of what about that pin might be working better than others.  You should also feel free to scope out the competition or other accounts who are doing well. Seeing what pins these profiles are pinning can help you better understand your ideal audience.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Recognize\nthat Pinterest isn\u2019t for everyone<\/strong><\/h2>\n\n\n\n<p>Pinterest is so powerful, and they recognize\nthat this power can potentially be dangerous. Due to how quickly information\ncan spread on Pinterest, they recently announced they would be shutting down\naccounts that link to websites violating their misinformation policy, which\nincludes things like \u201cfalse\u201d cures for terminal or chronic illness and\nanti-vaccination advice. They rely on information from nationally and\ninternationally recognized institutions including the CDC and WHO to help them\ndetermine if content violates their guidelines. We are playing in space we\ndon\u2019t own, which means that we are playing by someone else\u2019s rules. <\/p>\n\n\n\n<p>Finally, remember that Pinterest isn\u2019t social\nmedia. While there are some social aspects, such as following specific profiles\nand participating in Pinterest communities, the Pinterest homepage is actually\nmore akin to a visual search engine, populated with all the pins you could ever\ndream of \u2014 literally, the Pinterest algorithm uses a smart feed to help you\nfind more pins similar to things you have pinned or searched for or pins from\nprofiles you follow. Treating Pinterest like your other social channels will\nnot get you where you want to be.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Sound overwhelming? You\u2019re in luck. You can\ntotally bootstrap Pinterest if you want, but just like there are website\ndevelopers and social media managers, there are also Pinterest strategists and\nVAs who would love to take this task off your plate and help your website get\nthe traffic it deserves. <\/p>\n\n\n\n<p>Regardless of how you tackle Pinterest, the fact is that leaving it out of your 2019 marketing strategy is a good way to get left in the dust.<\/p>\n\n\n\n<p>Want to learn more about&nbsp;<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/pinterest-for-business\/#email\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest for Business<\/a>? Get our&nbsp;<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/pinterest-for-business\/#email\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Guide to Pinterest for Business here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinning recipes and baby shower ideas is always fun, but if you aren\u2019t utilizing Pinterest for your business, you are missing out on one of the best free drivers of web traffic. Here are the top 5 things you need to take action on to be successful on Pinterest in 2019. 1. Optimize your Pinterest [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":77442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[68],"class_list":["post-18037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-pinterest"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest-1.png",675,410,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest-1-150x150.png",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest-1-300x182.png",300,182,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest-1.png",675,410,false],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest-1.png",675,410,false],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest-1.png",675,410,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest-1.png",675,410,false]},"post_excerpt_stackable_v2":"<p>Pinning recipes and baby shower ideas is always fun, but if you aren\u2019t utilizing Pinterest for your business, you are missing out on one of the best free drivers of web traffic. Here are the top 5 things you need to take action on to be successful on Pinterest in 2019. 1. Optimize your Pinterest profile To make sure that you\u2019re set up for Pinterest success, here\u2019s what you need to do first: Convert your personal account to a business account, which gives you access to analytics that help you discover trends in your marketing. Claim your website and your&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Karoline Rose","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/karoline-rose"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest Success Stories - | HoneyBook<\/title>\n<meta name=\"description\" content=\"If you aren\u2019t utilizing Pinterest for your business, you are missing out on one of the best free drivers of web traffic. Learn from these Pinterest success stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-set-yourself-up-for-success-on-pinterest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Success Stories - | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"If you aren\u2019t utilizing Pinterest for your business, you are missing out on one of the best free drivers of web traffic. Learn from these Pinterest success stories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-set-yourself-up-for-success-on-pinterest\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-21T12:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22T13:10:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"675\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karoline Rose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karoline Rose\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-set-yourself-up-for-success-on-pinterest\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-set-yourself-up-for-success-on-pinterest\",\"name\":\"Pinterest Success Stories - | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-set-yourself-up-for-success-on-pinterest#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-set-yourself-up-for-success-on-pinterest#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Pinterest-1.png\",\"datePublished\":\"2019-03-21T12:00:37+00:00\",\"dateModified\":\"2022-12-22T13:10:36+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/13abfd0ef561651a1afa5a3f36d13b9d\"},\"description\":\"If you aren\u2019t utilizing Pinterest for your business, you are missing out on one of the best free drivers of web traffic. 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