{"id":18091,"date":"2019-03-21T12:30:00","date_gmt":"2019-03-21T16:30:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=18091"},"modified":"2022-07-26T17:50:58","modified_gmt":"2022-07-27T00:50:58","slug":"why-adding-citi-ventures","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/why-adding-citi-ventures","title":{"rendered":"Why We\u2019re Adding Citi Ventures to Our Journey of Creating More Value for Small Businesses"},"content":{"rendered":"\n<p><em>A version of this article originally appeared on the <a href=\"https:\/\/medium.com\/we-are-honeybook\/why-were-adding-citi-ventures-to-our-journey-of-creating-more-value-for-small-businesses-708c6704bd79\">We Are HoneyBook Medium blog<\/a>. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/jbPn9C-slEFqGA3sb9Scw_7OQaJNMOvkfRIx3ks3j4iDhTG3-gRTTzVGjhHyhiGBk2cBDf7b4VviV36bJ5hcsJlnjW3h-KyMkcWr-oEscTBfsWgm5mth9wCXv_DBRxGHUJXOMi8d\" alt=\"\"\/><\/figure>\n\n\n\n<p>The first time I understood what it meant to be a small business owner, I was riding shotgun in my dad\u2019s car as a kid. I flipped the sun visor down to block the light in my eyes, and a pile of paper invoices and checks came showering down. It was one of his many \u201cpiles\u201d\u2014from business loans to outstanding invoices\u2014that took up space not just in his car, but also in his mind. The piles that made up his financial situation were responsible for his mood at any given time. He\u2019d be happy one day and stressed the next. &nbsp;<br><\/p>\n\n\n\n<p>That\u2019s what I think about today as we announce our $28 million funding news in partnership with Citi Ventures<strong>, <\/strong>who share our vision and passion to serve small businesses. (In fact, we were often so in tune that we were completing each other\u2019s sentences in meetings.) My wife Naama and I started <a rel=\"noreferrer noopener\" aria-label=\"HoneyBook (opens in a new tab)\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/?utm_source=blog&amp;utm_medium=content&amp;utm_campaign=citiventures_oz\" target=\"_blank\">HoneyBook<\/a> to help small business owners like you and my dad streamline your businesses\u2014to get rid of the piles and get your sanity back. And that\u2019s more possible today than ever before. But there\u2019s still work to be done. <br><\/p>\n\n\n\n<p>For all of the impact that you make (for your family, for yourselves and for the creative economy at large), small businesses still face many disadvantages. One major example is the ability to maintain a steady cash flow. It\u2019s hard to plan and grow your business without it. And without regular semi-monthly pay stubs, it\u2019s hard to get a loan from a bank. <br><\/p>\n\n\n\n<p>I saw it when my dad owned his business. I saw it when Naama and I ran our businesses (back when she did freelance web design and I owned a bar). And I see it when talking to you and other creative businesses. <br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/smallbiztrends.com\/2016\/07\/20-surprising-stats-freelance-economy.html\"><em>57% of freelancers report experiencing cash flow issues<\/em><\/a><em> at times during the year and <\/em><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/finance-payment-report\/\"><em>78% of self-employed creatives worry about making ends meet<\/em><\/a><em>.<\/em><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/finance-payment-report\/\"><em> <\/em><\/a><\/p><\/blockquote>\n\n\n\n<p>This is where HoneyBook comes in. We\u2019re in a position to disrupt that narrative because we have a unique advantage: we\u2019ve worked with thousands of small businesses over the years to understand your pain points and build solutions with your input to address each one. <br><\/p>\n\n\n\n<p>We were the first to offer you the ability to send contracts and invoices, seamlessly created, reviewed, signed and paid\u2014completely online. And we made it possible for you to respond instantly to inquiries, increasing your conversion and enabling a level of professionalism parallel to that of big businesses. Just like we\u2019ve brought you the best booking solutions over the years, we\u2019re determined and committed to keep innovating and providing access to services and products to grow your business. Better financial products created specifically for small businesses are just one of the ways we plan to do so.<\/p>\n\n\n\n<p>How do I know it\u2019s possible?<br><\/p>\n\n\n\n<p>HoneyBook members have booked more than $1B in business on our platform. Our new members grew 150% in 2018 compared to 2017. And our members created more than one million projects on the platform in 2018. For me, this all points to the fact that small business owners put their livelihoods and trust in us. A fact that I and the HoneyBook team take very seriously. And it\u2019s what fuels all of us to continue innovating, providing the best solutions to meet your unique needs as a small business. <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/C0-RuXcFLIYd4IRyv_gW-hKrLQ5QybxUwsEDxU1djZsSRJBJ5wWOH0g5yVBly7E0ti4D5SHS6BAvVPbDkbAmwgHEKxkM_tkEtmu7pM7Vm-jWRKfQRxsDZ9EXWZdB6OR1dhUxJ1Mz\" alt=\"\"\/><\/figure>\n\n\n\n<p>Thank you for allowing us to share in your business journey. Your success is our top priority, and I would love to hear from you. If you have any feedback, please leave me a note in the comments.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A version of this article originally appeared on the We Are HoneyBook Medium blog. The first time I understood what it meant to be a small business owner, I was riding shotgun in my dad\u2019s car as a kid. I flipped the sun visor down to block the light in my eyes, and a pile [&hellip;]<\/p>\n","protected":false},"author":449,"featured_media":76506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-18091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-stories"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2022-07-26-at-7.50.18-PM.png",714,474,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2022-07-26-at-7.50.18-PM-150x150.png",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2022-07-26-at-7.50.18-PM-300x199.png",300,199,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2022-07-26-at-7.50.18-PM.png",714,474,false],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2022-07-26-at-7.50.18-PM.png",714,474,false],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2022-07-26-at-7.50.18-PM.png",714,474,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2022-07-26-at-7.50.18-PM.png",714,474,false]},"post_excerpt_stackable_v2":"<p>A version of this article originally appeared on the We Are HoneyBook Medium blog. The first time I understood what it meant to be a small business owner, I was riding shotgun in my dad\u2019s car as a kid. I flipped the sun visor down to block the light in my eyes, and a pile of paper invoices and checks came showering down. It was one of his many \u201cpiles\u201d\u2014from business loans to outstanding invoices\u2014that took up space not just in his car, but also in his mind. The piles that made up his financial situation were responsible for his&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/member-stories\" rel=\"category tag\">Member stories<\/a>","author_info_v2":{"name":"Oz Alon","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/ozalon"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why We\u2019re Adding Citi Ventures to Our Journey of Creating More Value for Small Businesses - HoneyBook<\/title>\n<meta name=\"description\" content=\"HoneyBook CEO Oz Alon shares how our latest round of funding will help us further deliver on our mission of helping you streamline and grow your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/why-adding-citi-ventures\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why We\u2019re Adding Citi Ventures to Our Journey of Creating More Value for Small Businesses - HoneyBook\" \/>\n<meta property=\"og:description\" content=\"HoneyBook CEO Oz Alon shares how our latest round of funding will help us further deliver on our mission of helping you streamline and grow your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/why-adding-citi-ventures\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-21T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-27T00:50:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2022-07-26-at-7.50.18-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"714\" \/>\n\t<meta property=\"og:image:height\" content=\"474\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Oz Alon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oz Alon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/why-adding-citi-ventures\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/why-adding-citi-ventures\",\"name\":\"Why We\u2019re Adding Citi Ventures to Our Journey of Creating More Value for Small Businesses - 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