When it comes to Pinterest, it\u2019s important to\nlook at the numbers. First and foremost, Pinterest averages two billion\nsearches each month. And three-fourths of the content that people pin are from\na business\u2019s website. Plus, unlike other platforms, Pinterest users aren’t just\nscrolling: 70 percent of users click through to a website. This adds up to\nPinterest being a powerful traffic driver that can help you market your\nbusiness for months, or even years, with a single pin. <\/p>\n\n\n\n
In fact, it’s one of the most powerful search tools\non the Internet, primarily because of its visual nature. Here are some key tips and tricks for incorporating Pinterest into your\nmarketing mix:<\/strong><\/p>\n\n\n\n To get the most marketing mileage out of\nPinterest, think of it first and foremost as a search engine. Include keywords\nin titles and descriptions that are both compelling and searchable.<\/p>\n\n\n\n However, aim to be helpful rather than spammy\nwith descriptions. Avoid copying and pasting the same description and title for\nmultiple images. Instead, take a moment to craft content that will entice users\nto visit your website for more. <\/p>\n\n\n\n When you pin, think of your brand as a person and\nshowcase the lifestyle of your brand. Go back to your brand adjectives and let\nthem guide you. Popular boards could include travel, food, and personal style,\nas well as inspiration, useful products, and tutorials. <\/p>\n\n\n\n If you\u2019re known for refinement and elegance, but your Barbie-loving daughter wants her bedroom remodeled, think twice about your \u201cKid\u2019s Bedroom Inspo\u201d board. Fortunately, Pinterest allows you to set boards to \u201cprivate\u201d so that you can manage personal boards without diluting your brand. Organize your Pinterest page into sections and\nboards that are consistent with your brand and serve your target audience. A\nboard should have at least 20-30 relevant pins in it. If you want to start a board\nbut don’t have enough pins yet, set it to \u201cprivate\u201d while you curate. <\/p>\n\n\n\n Sections allow you to further segment boards into\nlarger categories, such as travel, home, and design, or organize them by other\ncategories, such as color, event type, and product type. <\/p>\n\n\n\n Direct all of your pins to a landing page that\nrelates to that pin, as opposed to your homepage. Optimize your site for speed,\ntoo\u2014this will decrease bounce rate and lead to higher conversions. Think of\nPinterest as a search engine first<\/strong><\/h2>\n\n\n\n
Stay on-brand<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\nGet\norganized<\/strong><\/h2>\n\n\n\n
Optimize\nyour website<\/strong><\/h2>\n\n\n\n
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\nBe sure to add the \u201csave\u201d button to your website so visitors can save new pins\nthat their audiences will see, which will drive new traffic back to your site.\nIn fact, a save button can increase saves up to 500%.Likewise, install the \u201cRich Pin\u201d code on your website to\nautomatically include extra information on each pin. Rich pins work well for\nrecipes, articles, apps, and products (which include the price).<\/p>\n\n\n\n