{"id":18151,"date":"2019-04-03T08:00:16","date_gmt":"2019-04-03T12:00:16","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=18151"},"modified":"2023-03-24T06:48:52","modified_gmt":"2023-03-24T13:48:52","slug":"how-to-unlearn-the-40-hour-work-week","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week","title":{"rendered":"How to Unlearn the 40-Hour Work Week"},"content":{"rendered":"\n
\"\"
Photo by: Chuttersnap<\/figcaption><\/figure>\n\n\n\n

I was walking home on a gorgeous spring day\nwhen I decided to quit my stable, well-paid, but soul-sucking and purposeless\njob. I had taken a lot of steps up until that point to realize what my next\nventure would be (including working with a career coach and a business coach),\nbut it was the crisp breeze that smelled of honeysuckle and the sounds of\npeople playing in the park that made me realize it was time.<\/p>\n\n\n\n

I wanted to be able to cut out the elements of\nmy job that were wasting my time (e.g. unimportant meetings, busy work,\nprojects with no real-world impact or benefit) and build my schedule around my\nlife. I wanted more meaning and intention. <\/p>\n\n\n\n

So I cut the cord and set out to build the\nlife and career I\u2019d dreamed of. . . but then something strange happened.<\/p>\n\n\n\n

I couldn\u2019t shake the feeling that if I wasn\u2019t\nworking 40 hours (or more), I wasn\u2019t doing everything I could to be successful.\nThat I was wasting this opportunity I had to build the career I always wanted. <\/p>\n\n\n\n

Running an errand or attending a school\nfunction made me question whether I was really showing my commitment to my\nbusiness.<\/p>\n\n\n\n

I<\/em> knew I wasn\u2019t slacking off. I<\/em>\nknew I was meeting my deadlines and making progress on my monthly goals. But my\nbrain had been programmed since the age of 16 to value a 9-to-5 work culture. A\njob that was stressful and overscheduled meant it was important, right?<\/p>\n\n\n\n

And I knew that in reality, when you take a\nlook at the typical office around 3:30 pm, you will notice most people have\nleft their desks to catch up around the water cooler or are surfing social\nmedia. I knew it. You know it. We all know it. But simply being<\/em> in the office was what mattered.<\/p>\n\n\n\n

In essence, I was being a terrible boss to\nmyself. I needed to unlearn the 40-hour work week and focus on the metrics that\nreally mattered.    <\/p>\n\n\n\n

Here\u2019s how I managed to get off the treadmill\nand stop thinking like a 9-to-5 robot (while still growing my business): <\/p>\n\n\n\n

Cut out\nthe time sucks <\/strong><\/h2>\n\n\n\n

First and foremost, be honest with yourself\u2014ask\nif you\u2019re accomplishing all of the things you need to do and look at where\nyou\u2019re wasting time. Are you spending a little too long between tasks scrolling\nthrough Instagram? At what point does it go from a practice in decompression to\nprocrastination? <\/p>\n\n\n\n

When you\u2019re not deep into an important task,\nmake sure that the other thing you\u2019re doing is truly helping you. It is not a\nnovel concept that mindlessly scrolling through social media never serves anyone\nafter the first five minutes. In fact, it\u2019s probably perpetuating any guilt you\nfeel around time management<\/a> to begin with.<\/p>\n\n\n\n

Acknowledge your favorite procrastination\ntools and learn how to navigate them so that when you do take time for yourself,\nit\u2019s time spent on something truly valuable. \n<\/p>\n\n\n\n

Evaluate\nyour time, not your tasks<\/strong><\/h2>\n\n\n\n

Before wrapping up each week, take a moment to\nlook over the things you accomplished and acknowledge not the number of tasks,\nbut the collective time and energy it took for you to complete them. It can\ntake 10 potential client interviews before you nail the one that\u2019s the right\nfit. It can take five hours to write and design one email newsletter from\nscratch. It can take three hours to outline a client project, only to take\nanother three to incorporate feedback.<\/p>\n\n\n\n

You may think you only booked one client,\nwrote one newsletter, and have yet to reach a major client milestone, but the\nreality is that this stuff takes time. You don\u2019t necessarily need to do more,\nmore, more all the time if you are doing exactly what you need to do to keep\nthe train on the tracks. <\/p>\n\n\n\n

Get out\nof the house\/office more<\/strong><\/h2>\n\n\n\n

When it comes to cutting back on your work\nhours, practice makes perfect, and in my case, this has never been truer. You\nneed to start getting out of the office (or home office) more to prove to\nyourself that you can take the personal time you want (and need!) and still\nreach your business goals. You know yourself, and you know the difference\nbetween procrastination and rejuvenation. If you get to the end of your week\nand realize that maybe you didn\u2019t accomplish as much as you should have, next\nweek is a fresh opportunity to recalibrate and find that balance.<\/p>\n\n\n\n

Remember, you\u2019re the boss! Client responsibilities\naside, when it comes to building your business, you get to make all kinds of\nmistakes and no one will be the wiser. As long as you\u2019re learning and\ncorrecting, there isn\u2019t a real problem. <\/p>\n\n\n\n

Experiment\nwith switching up your business hours <\/strong><\/h2>\n\n\n\n

Try seeing what life is like with a 4-day work\nweek. Or take a half day every other Friday. Or don\u2019t start your day until 10 a.m.\non Tuesdays so you can go to that morning yoga class instead. <\/p>\n\n\n\n

My sister-in-law, who lives in the UK, once\ntold me that she and her husband will take a day off in the middle of the week,\ndrop the kids off at daycare, and then go off for a hike or catch up on a home\nrepair project. Hearing the difference between her mindset and mine made me\nrealize that I desperately needed to change how I viewed Monday through Friday\nand find a schedule that made room for all the different parts of my life.  <\/p>\n\n\n\n

Acknowledge\nthat the road to recovery is long<\/strong><\/h2>\n\n\n\n

I will admit that my new-and-improved\nwork-life balance is still a work in progress, and there are some weeks when I\nreally do need to put my head down and work extra hours in order to meet client\ndemands. But I strive to find that balance where I can, and I don\u2019t feel guilty\nin doing so.<\/p>\n\n\n\n

Now, instead of trying to squeeze in one last\ntask before rushing off to grab my daughter from daycare (and getting there\nseconds before it closes!), I go ahead and close my laptop lid well before five\no\u2019clock. I lace up my sneakers and take a leisurely stroll through the\nneighborhood, arriving at her classroom with enough time left for us to walk\nback together before the sun sets. <\/p>\n\n\n\n

These moments are magical. These moments,\nafter all, are one of several reasons I wanted to be my own boss in the first\nplace. But some things just take more practice than others, and it\u2019s okay to\nstill be learning how to unlearn the 40-hour week. <\/p>\n","protected":false},"excerpt":{"rendered":"

I was walking home on a gorgeous spring day when I decided to quit my stable, well-paid, but soul-sucking and purposeless job. I had taken a lot of steps up until that point to realize what my next venture would be (including working with a career coach and a business coach), but it was the […]<\/p>\n","protected":false},"author":460,"featured_media":74949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-18151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-life-balance"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg",1300,865,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1-768x511.jpeg",768,511,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1-1024x681.jpeg",1024,681,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg",1300,865,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg",1300,865,false]},"post_excerpt_stackable_v2":"

Photo by: Chuttersnap I was walking home on a gorgeous spring day when I decided to quit my stable, well-paid, but soul-sucking and purposeless job. I had taken a lot of steps up until that point to realize what my next venture would be (including working with a career coach and a business coach), but it was the crisp breeze that smelled of honeysuckle and the sounds of people playing in the park that made me realize it was time. I wanted to be able to cut out the elements of my job that were wasting my time (e.g. unimportant…<\/p>\n","category_list_v2":"Work-life balance<\/a>","author_info_v2":{"name":"Courtney Fanning","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/courtney-fanning"},"comments_num_v2":"2 comments","yoast_head":"\n40 Hour Work Week - Ultimate Guide to Working Smarter | HoneyBook<\/title>\n<meta name=\"description\" content=\"Learn how to break free from the traditional 40 hour work week and explore alternative ways to work smarter, not harder. Create a fulfilling work-life balance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40 Hour Work Week - Ultimate Guide to Working Smarter | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Learn how to break free from the traditional 40 hour work week and explore alternative ways to work smarter, not harder. Create a fulfilling work-life balance\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/BigPictureBranding\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-03T12:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T13:48:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"865\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Courtney Fanning\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney Fanning\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week\",\"name\":\"40 Hour Work Week - Ultimate Guide to Working Smarter | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg\",\"datePublished\":\"2019-04-03T12:00:16+00:00\",\"dateModified\":\"2023-03-24T13:48:52+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/477955d7f9d16d483f3536127ba58da3\"},\"description\":\"Learn how to break free from the traditional 40 hour work week and explore alternative ways to work smarter, not harder. Create a fulfilling work-life balance\",\"breadcrumb\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#primaryimage\",\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg\",\"contentUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg\",\"width\":1300,\"height\":865,\"caption\":\"Close up of a white clock on a teal wall.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hbb.reliablepenguin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Work-life balance\",\"item\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/work-life-balance\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Unlearn the 40-Hour Work Week\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/\",\"name\":\"HoneyBook\",\"description\":\"Resources to empower independent business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/477955d7f9d16d483f3536127ba58da3\",\"name\":\"Courtney Fanning\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/358b9878f4d6e10da509e4d8002800e79e0cc162e49ccf1c0e71bf652ffebec2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/358b9878f4d6e10da509e4d8002800e79e0cc162e49ccf1c0e71bf652ffebec2?s=96&d=mm&r=g\",\"caption\":\"Courtney Fanning\"},\"description\":\"Courtney Fanning is the founder of Big Picture Branding, providing brand strategy and copywriting for purpose-driven businesses. Courtney believes that a brand is more than a logo or tagline. It's a strategic endeavor. When she's not working with entrepreneurs and businesses ready to make their next big push, she builds community connections as a refugee mentor for Dorcas International and is a student mentor with her local technical high school. On the weekends, she can be found wandering through her local farmer\u2019s market, indulging in her passion for the performing arts, and going on day-trips with her family.\",\"sameAs\":[\"https:\/\/www.bigpicturebranding.com\",\"https:\/\/www.facebook.com\/BigPictureBranding\",\"https:\/\/instagram.com\/BigPictureBranding\"],\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/courtney-fanning\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"40 Hour Work Week - Ultimate Guide to Working Smarter | HoneyBook","description":"Learn how to break free from the traditional 40 hour work week and explore alternative ways to work smarter, not harder. Create a fulfilling work-life balance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week","og_locale":"en_US","og_type":"article","og_title":"40 Hour Work Week - Ultimate Guide to Working Smarter | HoneyBook","og_description":"Learn how to break free from the traditional 40 hour work week and explore alternative ways to work smarter, not harder. Create a fulfilling work-life balance","og_url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week","og_site_name":"HoneyBook","article_publisher":"https:\/\/www.facebook.com\/honeybook.co","article_author":"https:\/\/www.facebook.com\/BigPictureBranding","article_published_time":"2019-04-03T12:00:16+00:00","article_modified_time":"2023-03-24T13:48:52+00:00","og_image":[{"width":1300,"height":865,"url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg","type":"image\/jpeg"}],"author":"Courtney Fanning","twitter_card":"summary_large_image","twitter_creator":"@honeybook","twitter_site":"@honeybook","twitter_misc":{"Written by":"Courtney Fanning","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week","name":"40 Hour Work Week - Ultimate Guide to Working Smarter | HoneyBook","isPartOf":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#primaryimage"},"image":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#primaryimage"},"thumbnailUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg","datePublished":"2019-04-03T12:00:16+00:00","dateModified":"2023-03-24T13:48:52+00:00","author":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/477955d7f9d16d483f3536127ba58da3"},"description":"Learn how to break free from the traditional 40 hour work week and explore alternative ways to work smarter, not harder. Create a fulfilling work-life balance","breadcrumb":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#primaryimage","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg","contentUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/chuttersnap-1306524-unsplash-1300x865-1.jpeg","width":1300,"height":865,"caption":"Close up of a white clock on a teal wall."},{"@type":"BreadcrumbList","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-unlearn-the-40-hour-work-week#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hbb.reliablepenguin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Work-life balance","item":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/work-life-balance"},{"@type":"ListItem","position":3,"name":"How to Unlearn the 40-Hour Work Week"}]},{"@type":"WebSite","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/","name":"HoneyBook","description":"Resources to empower independent business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/477955d7f9d16d483f3536127ba58da3","name":"Courtney Fanning","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/358b9878f4d6e10da509e4d8002800e79e0cc162e49ccf1c0e71bf652ffebec2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/358b9878f4d6e10da509e4d8002800e79e0cc162e49ccf1c0e71bf652ffebec2?s=96&d=mm&r=g","caption":"Courtney Fanning"},"description":"Courtney Fanning is the founder of Big Picture Branding, providing brand strategy and copywriting for purpose-driven businesses. Courtney believes that a brand is more than a logo or tagline. It's a strategic endeavor. When she's not working with entrepreneurs and businesses ready to make their next big push, she builds community connections as a refugee mentor for Dorcas International and is a student mentor with her local technical high school. On the weekends, she can be found wandering through her local farmer\u2019s market, indulging in her passion for the performing arts, and going on day-trips with her family.","sameAs":["https:\/\/www.bigpicturebranding.com","https:\/\/www.facebook.com\/BigPictureBranding","https:\/\/instagram.com\/BigPictureBranding"],"url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/courtney-fanning"}]}},"_links":{"self":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/18151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/users\/460"}],"replies":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/comments?post=18151"}],"version-history":[{"count":0,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/18151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media\/74949"}],"wp:attachment":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media?parent=18151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/categories?post=18151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/tags?post=18151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}