Search engine optimization (SEO) can be overwhelming, but it doesn’t have to be! You can boost your SEO instantly with a few simple steps. The three steps below are a recipe for SEO that gets results. No matter what changes Google makes, no matter what platform you use, if you follow these steps, your website will shine and most importantly, rank:<\/p>\n\n\n\n
Speed is the name of the game when it comes to your\nwebsite. If it’s slow to load, potential clients will be like \u201cthank you, NEXT\u201d.\nYou only have three seconds to grab someone\u2019s attention. THREE SECONDS! <\/p>\n\n\n\n
Because of this, don’t let full-res images slow your\nbusiness down. Use only web-sized images on your site to ensure fast loading\ntimes. (Don’t know how to resize images? It\u2019s simple\u2014just Google it.)<\/p>\n\n\n\n
If you\u2019re wondering if your website is slowing you down,\nrun a speed test here<\/a>.<\/p>\n\n\n\n Rename every image on your website with specific\nkeywords. You are going to rename every single one with 7-10 keywords, each separated\nby a \u201c-\u201c. <\/p>\n\n\n\n Don\u2019t stress too much over the term \u201ckeywords\u201d, but do\nsome research to find out what keywords will be most beneficial to your\nbusiness. Take some time to really dive into who your target audience is and\nwhat they will search for to find you.<\/p>\n\n\n\n If you are like me and want to keep it simple, the best place to start is to sit down and make a list. Think of all the things you do and what you would type into a Google search to find your business. You\u2019ll want to think of two types of words and phrases:<\/p>\n\n\n\n Now that you have your list of possibilities, there are\ngreat free resources online such as SERPs and MOZ where you can view the search\nranks of certain keywords to find the best ones to target.<\/p>\n\n\n\n Once you\u2019ve decided which keywords to focus on, you are\ngoing to rename all<\/em> of the images on\nyour website. This may be easy for some and difficult for others depending on\nthe platform you use.<\/p>\n\n\n\n If you’re a photographer, it’s easy to rename and\nresize images in Lightroom. Do not name them all the same <\/em>thing. You want to use a variety of\ncombinations, but always include your name,business name, and what you\ndo, and separate each word with a \u201c-\u201c.<\/p>\n\n\n\n Want to see quicker results? You need to take it a step further and manually crawl your website after renaming your images.<\/p>\n\n\n\n Google periodically crawls your website without you\ndoing a thing. But if you want to see faster results, you need to learn how to\ncrawl your website yourself. You can crawl either your entire website or\nspecific pages from your Google dashboard. If you aren’t sure how to do it, just\nGoogle \u201chow to crawl your website\u201d. I manually crawl my website anytime I make updates.\n<\/p>\n\n\n\n After your crawl is complete, you can take it a step further and read the results. This is where Google will tell you about broken links or anything that could hurt your Google rank, so you can fix it! The Google search console is full of great information, so it’s worth taking some time to explore what it can do.<\/p>\n\n\n\n Want to learn more about boosting your <\/em><\/strong>small business SEO<\/em><\/strong><\/a>? Get our Ultimate Guide to Small Business SEO <\/em><\/strong>here<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n\n\n\n Plus, 5 more posts you might like:<\/em><\/p>\n\n\n\n2. Rename\nEVERY image on your website with specific keywords<\/strong><\/h2>\n\n\n\n
3. Manually\ncrawl your website <\/strong><\/h2>\n\n\n\n
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