{"id":18213,"date":"2019-04-11T08:00:21","date_gmt":"2019-04-11T12:00:21","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=18213"},"modified":"2023-03-23T13:22:28","modified_gmt":"2023-03-23T20:22:28","slug":"could-your-images-do-more-to-help-your-seo","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/could-your-images-do-more-to-help-your-seo","title":{"rendered":"Could your Images Do More to Help your SEO?"},"content":{"rendered":"\n
\"\"
Photo by: Justin Main<\/figcaption><\/figure>\n\n\n\n

As a wedding photographer, I blog every wedding on the following\nWednesday.  There are several reasons I\nhave for doing this:<\/p>\n\n\n\n

    \n
  1. My\nclients have come to expect it and this process has brought me bookings.\nClients know they will receive a \u201cpreview\u201d of 80-100 images just FOUR DAYS\nafter their wedding.<\/li>\n\n\n\n
  2. It\nkeeps me accountable in my workflow and processing. By making sure I cull each\nwedding within 24-48 hours, I stay ahead of my editing queue and avoid getting\nbehind.<\/li>\n\n\n\n
  3. It\nkeeps my SEO consistent. Even on weekends when I don\u2019t have a wedding, I try to\nkeep up with some sort of wedding-related material each week for\n#weddingwednesday.<\/li>\n<\/ol>\n\n\n\n

    But it\u2019s not just about consistent blogging\u2014every time I post, I\nmake sure that all my images are working hard to improve my website\u2019s SEO. To\nget the most SEO out of your images, here\u2019s what to do:<\/p>\n\n\n\n

    Name your photos<\/strong><\/h2>\n\n\n\n

    The number one mistake I see people make on their websites and\nblogs is not naming their photos! It\u2019s true that photo recognition software has\nimproved leaps and bounds over the past few years, but for the most part Google\ncannot \u201csee\u201d your photos unless you tell it what\u2019s in them. By far, the\nsimplest way of doing that is to name the photo something that makes\nsense.  Everyone always talks about alt\ntags (which I also use), but by skipping the file naming process, you\u2019re\nmissing a crucial part of SEO.<\/p>\n\n\n\n

    For my Wednesday blog posts, I process and export roughly 100\nimages from Lightroom with their given in-camera name. I use a piece of\nsoftware that exports collages for my blog rather than using single images, so\nI save the naming for this next step. I create my collages and then export\nagain to give each set of images a unique string of descriptive keywords that\nwill help clients find me. So for example, as a wedding photographer, I always\ninclude the venue name, the city, and sometimes the theme or feel of the\nwedding (i.e. rustic, modern, art deco, etc). I don\u2019t include the couple\u2019s\nfirst names in the file name because that\u2019s not something a potential client\nwould be searching for.<\/p>\n\n\n\n

    Think like your ideal client<\/strong><\/h2>\n\n\n\n

    That brings up a good question\u2014what will a potential client be\nsearching for? A majority of my clients have found me through Google because\nthey were searching for photos or more information about their particular\nvenue. A few clients have found me because they were just starting their\nplanning and searched for wedding vendors within my city. And a few have even\nfound me because they searched for a particular vendor like a florist, baker,\nor caterer.<\/p>\n\n\n\n

    Share the love<\/strong><\/h2>\n\n\n\n

    Speaking of vendors, I always tag my fellow vendors in each post.\nThis provides lots of outbound links from my site (which is good karma!), and\noccasionally a vendor will link back to me as well (yay, inbound links!). I get\nthis vendor info by sending a Honeybook questionnaire<\/a>\nto my clients before their weddings. Then, I \u201cpre-blog\u201d this info so a chunk of\nthe work is done before the wedding even happens. <\/p>\n\n\n\n

    Supplying vendor information has also made my site a super useful\ntool for wedding couples in my area. Whenever I meet with a client, I make sure\nto tell them that they can use the search bar at the bottom of my website to look\nfor just about any wedding vendor in my area (and some not in my area, too!) and\nsee examples of their work. I LOVE the search function of my Squarespace site\nand use it ALL the time. You want to see photos of ABC venue? Great! I can\nsearch for \u201cABC venue\u201d and voila!\u2014photos of that place, all decked out for a\nwedding. It\u2019s a win-win, no-brainer strategy that benefits both me and my\nclients.<\/p>\n\n\n\n

    Get 50% Off from Holly<\/strong><\/h2>\n

    Try the easy-to-use booking and invoicing software made for creative business owners. <\/b><\/h3>\n

    Start Free Trial > <\/a><\/b><\/h3>\n\n\n\n

    Want to learn more about boosting your small business SEO<\/a>? Get our Ultimate Guide to Small Business SEO here<\/a>.<\/h2>\n","protected":false},"excerpt":{"rendered":"

    As a wedding photographer, I blog every wedding on the following Wednesday.  There are several reasons I have for doing this: But it\u2019s not just about consistent blogging\u2014every time I post, I make sure that all my images are working hard to improve my website\u2019s SEO. To get the most SEO out of your images, […]<\/p>\n","protected":false},"author":467,"featured_media":76489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[45],"class_list":["post-18213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-seo"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/justin-main-175593-unsplash-1300x867-1.jpeg",1300,867,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/justin-main-175593-unsplash-1300x867-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/justin-main-175593-unsplash-1300x867-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/justin-main-175593-unsplash-1300x867-1-768x512.jpeg",768,512,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/justin-main-175593-unsplash-1300x867-1-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/justin-main-175593-unsplash-1300x867-1.jpeg",1300,867,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/justin-main-175593-unsplash-1300x867-1.jpeg",1300,867,false]},"post_excerpt_stackable_v2":"

    Photo by: Justin Main As a wedding photographer, I blog every wedding on the following Wednesday.  There are several reasons I have for doing this: My clients have come to expect it and this process has brought me bookings. Clients know they will receive a \u201cpreview\u201d of 80-100 images just FOUR DAYS after their wedding. It keeps me accountable in my workflow and processing. By making sure I cull each wedding within 24-48 hours, I stay ahead of my editing queue and avoid getting behind. It keeps my SEO consistent. Even on weekends when I don\u2019t have a wedding, I…<\/p>\n","category_list_v2":"Marketing & branding<\/a>","author_info_v2":{"name":"Holly Birch Smith","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/holly-birch-smith"},"comments_num_v2":"0 comments","yoast_head":"\nSEO in Photos - How Your Images Can Help You | HoneyBook<\/title>\n<meta name=\"description\" content=\"When you blog, make sure that all your images are working hard to improve your website\u2019s SEO in photos. To get the most out of your images, here\u2019s what to do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/could-your-images-do-more-to-help-your-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO in Photos - How Your Images Can Help You | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"When you blog, make sure that all your images are working hard to improve your website\u2019s SEO in photos. To get the most out of your images, here\u2019s what to do.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/could-your-images-do-more-to-help-your-seo\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T12:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T20:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/justin-main-175593-unsplash-1300x867-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Birch Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Birch Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/could-your-images-do-more-to-help-your-seo\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/could-your-images-do-more-to-help-your-seo\",\"name\":\"SEO in Photos - How Your Images Can Help You | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/could-your-images-do-more-to-help-your-seo#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/could-your-images-do-more-to-help-your-seo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/04\/justin-main-175593-unsplash-1300x867-1.jpeg\",\"datePublished\":\"2019-04-11T12:00:21+00:00\",\"dateModified\":\"2023-03-23T20:22:28+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/140b26174b9df8251486c1cdd1c5d99e\"},\"description\":\"When you blog, make sure that all your images are working hard to improve your website\u2019s SEO in photos. 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