{"id":19236,"date":"2019-06-06T08:00:47","date_gmt":"2019-06-06T12:00:47","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=19236"},"modified":"2022-08-14T04:36:47","modified_gmt":"2022-08-14T11:36:47","slug":"blogging-for-your-business-should-you-even-bother","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/blogging-for-your-business-should-you-even-bother","title":{"rendered":"5 Benefits of Having a Blog for Your Business"},"content":{"rendered":"\n
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Photo by Corinne Kutz on Unsplash<\/figcaption><\/figure>\n\n\n\n

So many small business owners I talk to express that they want to blog, but just can\u2019t get themselves to do it. <\/p>\n

Blogging can vastly improve your small business on many levels. It\u2019s a powerful marketing tool that can help propel your business forward.<\/p>\n

I used to think it was impossible to blog regularly. On the surface, blogging feels like hard work\u2014especially if you\u2019re not a writer by trade. So I always wondered how the heck all those other people did it.<\/p>\n

But, like with everything else in life, I realized it\u2019s just a matter of a little discipline. Just like with exercise or any other new habit you want to create, blogging can be approached the same way. And with practice it becomes much easier.<\/p>\n

Here are several compelling reasons to blog for your small business, plus some tips for blogging more consistently.<\/p>\n

Why should you blog for your small business?<\/h2>\n

Studies have shown that blogging helps reduce overall marketing spend by more than 60%. How is that possible? Because blogging can built trust with your audience, grow your traffic and lead gen, and ultimately lead to more exposure for your business.<\/p>\n

1. Build Trust<\/h3>\n

One of the obstacles for any small business is building trust. To win someone\u2019s business, they\u2019ll have to think you\u2019re legitimate and trustworthy.<\/p>\n

Big businesses have the liberty of more notable clientele and bigger, more powerful marketing budgets. Unfortunately, as an independent contractor, it\u2019s likely you\u2019re in the same boat.<\/p>\n

One way to build trust with potential customers is to demonstrate expertise. By writing blogs that show your know-how, you can quickly showcase yourself as an expert.<\/p>\n

And this doesn\u2019t require that you blog every week. Even a few well-written blog posts on your website can be enough to show that you know what you\u2019re doing.<\/p>\n

2. Boost Your SEO<\/h3>\n

If you\u2019re new to SEO, here\u2019s a really quick intro: <\/p>\n

SEO stands for search engine optimization. It\u2019s the practice of creating a website that appeals both to search engines and your website visitors with the goal of getting more traffic and leads from your website.<\/p>\n

Search engines like Google want to return the best possible content for a user\u2019s search. Therefore, they want to return content that is highly relevant and authoritative on the subject. <\/p>\n

Two of the main signals Google uses to evaluate how high to rank website pages are:<\/b><\/p>\n