{"id":19255,"date":"2019-06-18T08:00:33","date_gmt":"2019-06-18T12:00:33","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=19255"},"modified":"2022-07-21T09:52:36","modified_gmt":"2022-07-21T16:52:36","slug":"5-tips-to-plan-and-film-for-video-marketing","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/5-tips-to-plan-and-film-for-video-marketing","title":{"rendered":"5 Tips to Plan and Film for Video Marketing"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/06\/vanilla-bear-films-1328762-unsplash-1300x867.jpg\" alt=\"\" class=\"wp-image-19433\"\/><figcaption>Photo by Vanilla Bear Films on Unsplash<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">Want to use video content to grow your audience and become an authority figure in your niche? The most strategic way to do that is to create video tutorials aimed directly at your ideal clients or customers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Why create video tutorials?<\/b><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400\" class=\"tadv-format-panel\"><strong>You\u2019re showing off your expertise.<\/strong> By creating video tutorials, you literally show people how much you know, and help increase your audience\u2019s trust in you, your skills, and your products or services.<\/span><\/li><li><span style=\"font-weight: 400\" class=\"tadv-format-panel\"><strong>You\u2019re helping people who might not yet be ready to purchase your products or services.<\/strong> If you\u2019re like me, you started your business to help others, but you know not everyone can afford your services. By creating video marketing content that is freely available to everyone, you can provide value and help to so many more people.<\/span><\/li><li><span style=\"font-weight: 400\" class=\"tadv-format-panel\"><strong> It\u2019s easily discoverable by non-followers.<\/strong> YouTube is a search engine, and every day millions of people are looking for answers. By creating video tutorials, you\u2019re making it more likely for your ideal clients to find you when they type their questions into the search box.<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400\">Now that you know <\/span><i><span style=\"font-weight: 400\">why<\/span><\/i><span style=\"font-weight: 400\"> you should be filming video tutorials, let\u2019s jump into how to effectively plan and film a video tutorial.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to effectively plan and film your video marketing<\/b><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Tip 1: Create an Outline<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">It is key you have a video outline created before you hit the record button. This is important for three reasons:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"> &nbsp;&nbsp;You\u2019ll feel more prepared and confident when recording. By the time you\u2019re in front of the camera, you\u2019ll already be familiar with the points you want to make.<\/span><\/li><li><span style=\"font-weight: 400\"> &nbsp;&nbsp;It will help you plan your shot list so you can keep track of what footage you\u2019ve already recorded.<\/span><\/li><li><span style=\"font-weight: 400\"> &nbsp;&nbsp;It will make the post-production phase a lot easier because you (or your video editor) can use it as a guide while editing your video.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Does this mean there\u2019s no room for spontaneity during the filming phase? Of course not!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The outline you create isn\u2019t set in stone. While recording, you can make any changes you\u2019d like, just make sure to note them down on your outline so you don\u2019t forget.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Tip 2: Make \u2018Eye Contact\u2019<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">It\u2019s important that your viewers feel like you\u2019re talking to them when your face is on camera. To create this effect, place your camera at eye-level and make sure that you\u2019re looking at the camera lens while recording.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Making eye contact (even through a screen) can help your audience feel like you\u2019re talking directly to them, creating a stronger sense of connection.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Tip 3: Capture Quality Audio<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">With videos, visuals aren\u2019t the only thing that matter, sound is just as important. Aim to record clear audio so that your audience doesn\u2019t have to strain to hear what you\u2019re saying.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When recording, make sure to speak clearly, and loud enough for your mic to pick up your voice. Minimize background noise by closing the doors in the room you\u2019re recording in, and lay down some blankets on hard surfaces to reduce echoing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If possible, have any pets, children, or spouses hang out in another room. This will help reduce excess noise and keep you from becoming distracted. When watching the playback of your test recording, make sure to check the quality of the audio as well.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Tip 4: Be you!<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">Don\u2019t try to pretend to be what you think your audience wants you to be, just be you. Your personality is one of the key things that will make you stand out from other entrepreneurs in your niche, and will help build up the \u2018know, like, and trust\u2019 factor in your business.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Tip 5: Don\u2019t Be Afraid to Mess Up<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">One of the advantages of producing video content is that you can always edit out the bloopers, so you don\u2019t have to worry about recording a perfect shot from start to finish. That said, having to retake a shot because you said the wrong thing or lost your train of thought isn\u2019t fun and can be disheartening.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Here\u2019s what you can do to power through that feeling of frustration.<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><i><span style=\"font-weight: 400\">Reset<\/span><\/i><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">If you find yourself getting frustrated while filming your video, take a break to reset your focus and energy. Take a few deep breaths, put on your favourite song, or watch a few cat videos.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><i><span style=\"font-weight: 400\">Start Again<\/span><\/i><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">Once you\u2019ve reset, the important part is that you try again. Maybe you need a day to reset, or maybe even a week, but don\u2019t give up. For most people, filming videos doesn\u2019t come naturally, and it will probably feel uncomfortable at first. But practice makes progress, and after you\u2019ve done a few videos it <\/span><b>will<\/b><span style=\"font-weight: 400\"> get easier.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\" class=\"tadv-format-panel\">If you\u2019d like a worksheet to help you implement these tips while you plan and film your next video, grab the <\/span><a href=\"https:\/\/lachispastudio.com\/\"><span style=\"font-weight: 400\" class=\"tadv-format-panel\">Video Prep Worksheet here<\/span><\/a><span style=\"font-weight: 400\" class=\"tadv-format-panel\">.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong><em>Want to learn more about getting started with video marketing and transforming your business leads? Get our <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/video-marketing\/#email\">Ultimate Guide to Video Marketing here<\/a>. <\/em><\/strong><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Want to use video content to grow your audience and become an authority figure in your niche? The most strategic way to do that is to create video tutorials aimed directly at your ideal clients or customers. Why create video tutorials? You\u2019re showing off your expertise. By creating video tutorials, you literally show people how [&hellip;]<\/p>\n","protected":false},"author":500,"featured_media":76135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-19255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/06\/vanilla-bear-films-1328762-unsplash-1.jpg",2048,1365,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/06\/vanilla-bear-films-1328762-unsplash-1-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/06\/vanilla-bear-films-1328762-unsplash-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/06\/vanilla-bear-films-1328762-unsplash-1-768x512.jpg",768,512,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/06\/vanilla-bear-films-1328762-unsplash-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/06\/vanilla-bear-films-1328762-unsplash-1-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/06\/vanilla-bear-films-1328762-unsplash-1.jpg",2048,1365,false]},"post_excerpt_stackable_v2":"<p>Photo by Vanilla Bear Films on Unsplash Want to use video content to grow your audience and become an authority figure in your niche? The most strategic way to do that is to create video tutorials aimed directly at your ideal clients or customers. Why create video tutorials? You\u2019re showing off your expertise. By creating video tutorials, you literally show people how much you know, and help increase your audience\u2019s trust in you, your skills, and your products or services.You\u2019re helping people who might not yet be ready to purchase your products or services. If you\u2019re like me, you started&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Estrella Sansait","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/estrellasansait"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Marketing Tips For All Stages Of Production | HoneyBook<\/title>\n<meta name=\"description\" content=\"Take these 5 video marketing tips and make them your own so you can head into filming feeling confident and prepared.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/5-tips-to-plan-and-film-for-video-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing Tips For All Stages Of Production | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Take these 5 video marketing tips and make them your own so you can head into filming feeling confident and prepared.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/5-tips-to-plan-and-film-for-video-marketing\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-18T12:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-21T16:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/06\/vanilla-bear-films-1328762-unsplash-1.jpg\" 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