{"id":19619,"date":"2019-07-03T08:00:57","date_gmt":"2019-07-03T12:00:57","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=19619"},"modified":"2022-07-14T14:42:44","modified_gmt":"2022-07-14T21:42:44","slug":"how-to-create-valuable-and-engaging-content-for-your-business","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-create-valuable-and-engaging-content-for-your-business","title":{"rendered":"How to Create Valuable and Engaging Content for Your Business"},"content":{"rendered":"\r\n
\"\"\r\n
image via Yours Truly Portraiture<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Creating and sharing engaging content is a vital part of a good digital marketing strategy. Your digital content is representative of your business and your brand, so it\u2019s important that the blog posts, videos and other content you put out there is high quality and professional.<\/p>\r\n\r\n\r\n\r\n

More than that, though, you want your content to be relatable and valuable to your audience, which encourages them to engage with you and to share your content.<\/p>\r\n\r\n\r\n\r\n

Nothing quite compares in value to having third parties share your content.<\/h3>\r\n\r\n\r\n\r\n

Organic sharing of your content helps your SEO, and both search engines and users favor content that has been shared.\u00a0<\/p>\r\n\r\n\r\n\r\n

If that sounds intimidating, don\u2019t worry. It might seem like a formidable task to produce this kind of valuable, shareable content, but I assure you it\u2019s not as tough as it sounds.<\/p>\r\n\r\n\r\n\r\n

Let\u2019s break it down into bite-sized chunks. What kind of content should you be sharing with your audience in order to meet the requirements discussed above? The opportunities are endless, as long as you prioritize a few main concepts.<\/p>\r\n\r\n\r\n\r\n

Aim for 1 out of 3 of these metrics when creating and sharing content:<\/h2>\r\n\r\n\r\n\r\n


Does it add value for your audience?<\/h3>\r\n\r\n\r\n\r\n

You are an expert in your space, and as such, you have valuable information to share with your audience. Think about ways your audience can benefit from your knowledge and experience.<\/p>\r\n\r\n\r\n\r\n

If you\u2019re a photographer, share tips on how to dress for your session. If you\u2019re an event coordinator, offer advice on how to avoid last-minute stress the day of an event. These are concepts that come naturally to you, so they should be fairly easy for you to put together.<\/p>\r\n\r\n\r\n\r\n

While they probably seem very simple to you, that won\u2019t usually be the case for people who aren\u2019t in your field. This type of content provides great bang for your buck, as it comes easily to you while also providing great value to your audience.<\/p>\r\n\r\n\r\n\r\n

Does it communicate your brand’s values?<\/h3>\r\n\r\n\r\n\r\n

Ah, the brand again. Keeps coming up, doesn\u2019t it? Bear with me. Think about the best brands you know, or the ones that most easily come to mind. They\u2019ve gained traction because of their consistency and dedication to what they do best. Thus, content that communicates your brand well is invaluable.<\/p>\r\n\r\n\r\n\r\n