{"id":19779,"date":"2019-07-25T12:00:08","date_gmt":"2019-07-25T16:00:08","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=19779"},"modified":"2022-07-15T08:25:46","modified_gmt":"2022-07-15T15:25:46","slug":"whats-your-cauliflower-and-why-it-matters-to-your-brand","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/whats-your-cauliflower-and-why-it-matters-to-your-brand","title":{"rendered":"What’s Your Cauliflower? (and why it matters to your brand)"},"content":{"rendered":"\r\n
\"\"\r\n
Photo by Matthew T Rader on Unsplash<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Over the past week, I\u2019ve had several encounters with\u00a0cauliflower<\/em>. I spotted a poster for cauliflower crust pizza on the door to the Italian eatery, ate breaded cauliflower tacos, and leafed through a cauliflower cookbook on display at the market.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Every time I come across a cauliflower reference, I think of Rohit Bhargava. This is one example of why Rohit, author, speaker, and\u00a0non-obvious trend curator<\/span><\/a>, is a marketing genius.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Rohit used to keep his distaste for cauliflower to himself. But one day, probably as an act of defiance against the vegetable\u2019s growing popularity, he decided to embrace it. He wrote it into his pithy and practical career guide,\u00a0Always Eat Left-Handed<\/a><\/span><\/em>. Ever since he openly declared his cauliflower disdain, it\u2019s become an interesting marketing lesson.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Rohit writes and speaks with memorable humor about his \u201ccauliphobia.\u201d It has become a topic of bonding with perfect strangers and potential clients. Being open and sharing this quirk has made readers of his books and listeners to his speeches feel like they know something intimate and personal about him.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

You May Also Like: Creativity and Your Network<\/span><\/em><\/a><\/span><\/h4>\r\n\r\n\r\n\r\n

The current trendiness of cauliflower provides plenty of opportunities for Rohit reminders in daily life. If people remember him, they might buy one of his books or hire him to give a speech on the year\u2019s non-obvious trends. In short, Rohit\u2019s natural aversion for cauliflower helps him build his brand.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

So my question to you is,\u00a0What\u2019s your cauliflower?\u00a0<\/span><\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n

What\u2019s an obscure fact about you that you can share with the world to help us remember you and your brand?\u00a0<\/span><\/h4>\r\n\r\n\r\n\r\n

Answering this question is sort of like responding to the interview question:<\/span><\/p>\r\n\r\n\r\n\r\n

What\u2019s your weakness? <\/strong><\/span><\/p>\r\n\r\n\r\n\r\n

The response shouldn\u2019t cast you in a negative light or be too obscure. It needs to be just funny or different enough to capture people\u2019s attention.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Rohit\u2019s cauliflower contempt is funny, but that\u2019s also his character. Humor is one of his top creative strengths. <\/span><\/p>\r\n\r\n\r\n\r\n

My friend Mike always tells his audiences that he loves dark beer. Then he says he\u2019d be happy for someone to buy him one after the session. Dark beer isn\u2019t inherently a funny response. However, the way Mike makes this request lightly lands him a whole lot of free drinks.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

So I ask again, What\u2019s your cauliflower?<\/span><\/h4>\r\n\r\n\r\n\r\n

Download your free workbook\u00a0here<\/span><\/a><\/span><\/strong>\u00a0to help you find your cauliflower, grow your creativity, and build your brand.\u00a0<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Over the past week, I\u2019ve had several encounters with\u00a0cauliflower. I spotted a poster for cauliflower crust pizza on the door to the Italian eatery, ate breaded cauliflower tacos, and leafed through a cauliflower cookbook on display at the market.\u00a0 Every time I come across a cauliflower reference, I think of Rohit Bhargava. This is one […]<\/p>\n","protected":false},"author":517,"featured_media":75078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-19779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/07\/matthew-t-rader-GQwQtNclKao-unsplash-1300x867-1.jpeg",1300,867,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/07\/matthew-t-rader-GQwQtNclKao-unsplash-1300x867-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/07\/matthew-t-rader-GQwQtNclKao-unsplash-1300x867-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/07\/matthew-t-rader-GQwQtNclKao-unsplash-1300x867-1-768x512.jpeg",768,512,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/07\/matthew-t-rader-GQwQtNclKao-unsplash-1300x867-1-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/07\/matthew-t-rader-GQwQtNclKao-unsplash-1300x867-1.jpeg",1300,867,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/07\/matthew-t-rader-GQwQtNclKao-unsplash-1300x867-1.jpeg",1300,867,false]},"post_excerpt_stackable_v2":"

Photo by Matthew T Rader on Unsplash Over the past week, I\u2019ve had several encounters with\u00a0cauliflower. I spotted a poster for cauliflower crust pizza on the door to the Italian eatery, ate breaded cauliflower tacos, and leafed through a cauliflower cookbook on display at the market.\u00a0 Every time I come across a cauliflower reference, I think of Rohit Bhargava. This is one example of why Rohit, author, speaker, and\u00a0non-obvious trend curator, is a marketing genius.\u00a0 Rohit used to keep his distaste for cauliflower to himself. But one day, probably as an act of defiance against the vegetable\u2019s growing popularity, he…<\/p>\n","category_list_v2":"Marketing & branding<\/a>","author_info_v2":{"name":"Kathryn Haydon","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/kathrynhaydon"},"comments_num_v2":"0 comments","yoast_head":"\nWhat's Your Cauliflower? 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