{"id":20013,"date":"2019-09-18T08:00:41","date_gmt":"2019-09-18T12:00:41","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20013"},"modified":"2022-07-14T14:37:14","modified_gmt":"2022-07-14T21:37:14","slug":"how-to-create-instagram-target-for-your-audience-not-theirs","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-create-instagram-target-for-your-audience-not-theirs","title":{"rendered":"How to Create Instagram Content for YOUR Audience (Not Theirs)"},"content":{"rendered":"\r\n
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Photo by Brooke Cagle on Unsplash<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Creating content for Instagram is not as hard as people think it is.<\/p>\r\n\r\n\r\n\r\n

The problem that most business owners struggle with is not creating content in the general sense; it\u2019s creating relevant content for their target audience.<\/p>\r\n\r\n\r\n\r\n

One of the main reasons why it\u2019s hard to create content for your target audience is because you:<\/h2>\r\n\r\n\r\n\r\n

(1) <\/strong>have not worked on defining your market and niche properly<\/em>, and
(2)<\/strong> because you don\u2019t know how to find your target audience (which includes your messaging).<\/em><\/p>\r\n\r\n\r\n\r\n

It used to annoy me whenever I heard Educators talk about \u201cAvatars\u201d and \u201cIdeal Clients.”<\/p>\r\n\r\n\r\n\r\n

Ultimately, I realized it was the terminology (not the strategy) that was turning me off, I found that I resonated better with the term – target audience.<\/p>\r\n\r\n\r\n\r\n

This completely changed how I created a lot of my social media content, email marketing content, video-marketing content, blogging content, and more.<\/p>\r\n\r\n\r\n\r\n

If you think these two elements don\u2019t matter, you\u2019re wrong. And, honestly, you’ll continue to struggle with creating content for Instagram.<\/h4>\r\n\r\n\r\n\r\n

If you\u2019re a product or service based business it\u2019s imperative for you to show people what you do (your niche – how your serve them)<\/em> or what solutions you have for them (products & services)<\/em>.<\/p>\r\n\r\n\r\n\r\n

The key thing is to not be salesy.<\/p>\r\n\r\n\r\n\r\n

You can convert without saying \u201cbuy from me.”<\/h3>\r\n\r\n\r\n\r\n

With recent changes to Instagram such as IGTV and Instagram Stories, you can connect and engage with your target audience easier than before. Instagram has also placed IGTV and Instagram Stories at the top of the Explore page, so you need to focus on content that will perform best using these two in-app methods.<\/p>\r\n\r\n\r\n\r\n

Most business owners have not properly defined their market and niche which inadvertently affects the messaging they share on social media platforms and the way potential customers engage or choose not to engage with them. For example. have you seen those 90 plus comment Facebook threads with the main caption stating, \u201cLooking for a photographer\u201d. The result is often a bunch of random photographers commenting on the same post, but if you really look at the comments (the photographers that are commenting) are NOT from the same market which makes it even harder for the person that created the original post to narrow down who to choose from.
Note: Much like a Google search, only the first 30-40 comments are looked at by the person that originally posted it, so if you\u2019re commenting, knowing your niche will make you stand out. <\/em><\/p>\r\n\r\n\r\n\r\n

Tips for Defining Your Market & Niche:<\/strong><\/h2>\r\n\r\n\r\n\r\n