{"id":20023,"date":"2019-08-06T08:00:59","date_gmt":"2019-08-06T12:00:59","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20023"},"modified":"2022-08-05T10:12:18","modified_gmt":"2022-08-05T17:12:18","slug":"should-you-follow-design-trends-when-branding-your-small-business","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/should-you-follow-design-trends-when-branding-your-small-business","title":{"rendered":"Should You Follow Design Trends When Branding Your Small Business?"},"content":{"rendered":"\r\n
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image via William Hansen-Creative Market<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

The short answer – Probably not. If you do, you run the risk of getting lost in the crowd.<\/p>\r\n\r\n\r\n\r\n

But that answer is not helpful, is it?! In this article I want to help you learn how to gain inspiration from the design trends that appeal to you, and use<\/u> that inspiration to make your brand stand out.<\/p>\r\n\r\n\r\n\r\n

Let\u2019s jump right in! Here\u2019s a quick, 5-step exercise you can use to let a design trend guide the design of your own branding. I\u2019ll jump in with an example of how I might complete this exercise to give you more clarity.<\/p>\r\n\r\n\r\n\r\n

Why does the trend appeal to you?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Try to put it into words and jot it down.<\/p>\r\n\r\n\r\n\r\n

A trend I like:<\/strong> Product photography styled with nature shadows.<\/em><\/p>\r\n\r\n\r\n\r\n

Why does it appeal to me?<\/strong> It makes the brand look natural and outdoorsy, but still elegant.<\/em><\/p>\r\n\r\n\r\n\r\n

Are the things you wrote down important to your<\/u> brand?<\/strong><\/h2>\r\n\r\n\r\n\r\n

My answer:<\/strong> Maybe\u2026 but other things are more important.<\/em><\/p>\r\n\r\n\r\n\r\n

What is<\/u> important to your brand?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Write down 3-5 things you want people to feel or understand about you when they interact with your brand.<\/p>\r\n\r\n\r\n\r\n

My answer:<\/strong> approachable, simple, fun, carefree, down to earth<\/em><\/p>\r\n\r\n\r\n\r\n

Keep those things in mind when you\u2019re designing \/ working with a designer.<\/strong><\/h2>\r\n\r\n\r\n\r\n

Keep coming back to the question, “Does this design make my brand feel _____?” (insert your words from #3 in the blank)<\/p>\r\n\r\n\r\n\r\n

Does this make my brand feel…<\/strong> approachable? simple? fun? carefree? down to earth?<\/em><\/p>\r\n\r\n\r\n\r\n

Use design elements to get these feelings across.<\/strong><\/h2>\r\n\r\n\r\n\r\n