{"id":20037,"date":"2019-08-08T08:00:00","date_gmt":"2019-08-08T12:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20037"},"modified":"2022-07-14T14:15:43","modified_gmt":"2022-07-14T21:15:43","slug":"how-to-craft-an-evergreen-sequence-that-captures-connects-and-converts-your-dream-people","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-craft-an-evergreen-sequence-that-captures-connects-and-converts-your-dream-people","title":{"rendered":"How to craft an evergreen sequence that captures, connects, and converts your dream people"},"content":{"rendered":"\n
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Image for Jess Jordana<\/a> by Lindsay Davenport Photography<\/a><\/figcaption><\/figure>\n\n\n\n

Remember when email lists were so new that you could just slap up a \u201cjoin my newsletter\u201d and maybe throw in a \u201cfam\u201d or \u201ccommunity\u201d in for good measure and get a substantial response?<\/span><\/p>\n\n\n\n

\u201cThe average office worker receives 121 emails per day,\u201d according to Campaign Monitor<\/a>. But who can even imagine how many emails entrepreneurs are inundated with on a daily basis ,considering that they cover the role of multiple office workers on the regular?<\/span><\/p>\n\n\n\n

So, is email marketing dead?<\/b><\/h2>\n\n\n\n

Not a chance. In fact, it\u2019s still probably the most reliable marketing channel because it combines a direct line of communication with an element of exclusivity. <\/span><\/p>\n\n\n\n

That, my friends, is the recipe for wooing new visitors into lifelong fans. AND, you can do it in a shorter time span than any other platform.<\/span><\/p>\n\n\n\n

BUT, it is true that boring email marketing is definitely dead. <\/b><\/h2>\n\n\n\n

Simple email best practices will get you to a solid email, but, the questions remain:<\/span><\/h4>\n\n\n\n