{"id":20642,"date":"2021-12-28T08:00:00","date_gmt":"2021-12-28T16:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20642"},"modified":"2023-02-08T14:34:19","modified_gmt":"2023-02-08T22:34:19","slug":"how-honeybook-and-your-email-marketing-software-work-together-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-honeybook-and-your-email-marketing-software-work-together-to-grow-your-business","title":{"rendered":"How HoneyBook and email marketing software work together to grow your business"},"content":{"rendered":"\n

We\u2019ve talked before about meeting your potential clients wherever they are<\/a> in the buying process. That means, some of your potential clients might just be getting to know you, while other long-time fans might be ready to buy. <\/p>\n\n\n\n

Using email marketing and your HoneyBook account, you can be ready to engage both types of audiences. These three steps will help you learn how to communicate with cold leads, nurture them into hot leads and convert them into clients.<\/p>\n\n\n\n

\"HoneyBook<\/figure><\/div>\n\n\n\n

Step 1: Warm Up Colder Leads With Email Marketing<\/h2>\n\n\n\n

For those people who aren\u2019t ready to buy yet, your job is to warm them up. A great way to do this when they\u2019re scrolling through your Instagram feed or poking around on your website is to drive them to a subscribe button or form. <\/p>\n\n\n\n

Get these peeps on your email list and start sending them regular content so they get to know you, your brand and your services better. <\/p>\n\n\n\n

At this stage, your content doesn\u2019t need to be heavily tied to your services. Instead, you can show how you\u2019re an expert in your niche by offering education or advice. For instance, if you\u2019re a graphic designer you could offer a downloadable guide about choosing color palettes. <\/p>\n\n\n\n

Try to offer information that allows these leads to interact with you more, which then puts you top of mind when they\u2019re ready to pay for services.<\/p>\n\n\n\n

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Free Guide: Email Marketing For Independent Business Owners<\/h2>\n

Get our free guide on email marketing, with more tips on everything from building your lists to converting more leads.<\/p>\nGet The Guide<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

Step 2: Make the Ask<\/h2>\n\n\n\n

After you\u2019ve used targeted emails to paint a beautiful picture of who you are and what you can do (honestly, even Monet would be jealous), now\u2019s the time to take it up a notch in the commitment curve<\/a>. The commitment curve is the period of time when your leads aren\u2019t quite ready to make a purchase yet, hence the need for educational or informational content at first. <\/p>\n\n\n\n

Once you\u2019ve nurtured your cold leads for several months, it\u2019s time to switch gears from increasing awareness about you and your brand to making the ask. <\/p>\n\n\n\n

What does that look like? Instead of educational content, start sending content about your services. This might be in the form of case studies, promos or tutorials. <\/p>\n\n\n\n

You\u2019ll also want to make sure you\u2019re including a call to action with all your content so readers know how to act if they\u2019re interested. It could be \u201cBook a consultation with me,\u201d \u201cSchedule your portrait session,\u201d \u201cWanna work together?\u201d or simply \u201cBook now.\u201d Pointing people to whatever service you\u2019re trying to sell is the key to growing your business.<\/p>\n\n\n\n

Step 3: Turn Hot Leads Into Clients With HoneyBook<\/h2>\n\n\n\n

While your email marketing software is great at keeping in touch with your email list and warming up colder leads, HoneyBook shines at converting leads who are ready to book you. <\/p>\n\n\n\n

Here\u2019s how:<\/p>\n\n\n\n

In your targeted email where you make the ask, be sure to link your CTA to your webpage with your embedded HoneyBook contact form. As soon as an inquiry submits your contact form, they are automatically added into your HoneyBook pipeline. <\/p>\n\n\n\n

All within HoneyBook, you can:<\/p>\n\n\n\n