{"id":20975,"date":"2019-09-05T08:00:48","date_gmt":"2019-09-05T12:00:48","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20975"},"modified":"2022-08-14T05:08:28","modified_gmt":"2022-08-14T12:08:28","slug":"videographer-pricing-tips","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/videographer-pricing-tips","title":{"rendered":"\u201cDon\u2019t Let Your Pricing Determine Your Worth\u201d: How Videographer Drew Barrett Meinecke Approaches Pricing"},"content":{"rendered":"\n
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HoneyBook member Drew Barrett Meinecke runs D. Barrett Studios<\/a> as a solo shooter wedding videographer based in Iowa. \u201cThis is my fourth year,\u201d Drew says. \u201cWe recently added on an office shed in our backyard for me to work out of and it has been a dream come true!\u201d<\/p>\n\n\n\n

Drew took his business full time<\/strong> after just one year of being in business. To him, growth has come in the form of increasing his pricing and entering new markets as his experience and brand have grown.<\/p>\n\n\n\n

He credits using a business management software tool to help with his business\u2019 growth. <\/strong>\u201cStreamlining my processes through using HoneyBook<\/a> was a game changer for my business,\u201d he says. \u201cNot only was I organized and saving my own sanity, my clients were delighted with how simple all the steps were through the booking process.\u201d<\/p>\n\n\n\n

Here, he shares more about his philosophy on pricing, how he avoids pricing horror stories and seven more growth lessons<\/strong>.<\/p>\n\n\n\n

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1. Don\u2019t let your pricing determine your worth.<\/h2>\n\n\n\n

I think raising your prices<\/strong> comes down to a few key factors: Market, Network, Reputation, Experience, and Skill. All of these come into play when effectively setting your pricing. Sure, you can go off of looking at other local videographers to determine what to charge, but that shouldn\u2019t be the only consideration. <\/p>\n\n\n\n

I\u2019m a little more conservative with price increases. I feel that there\u2019s a lot of advice out there to adjust pricing dramatically: like bump up your prices a couple hundred dollars after every wedding booked, which seems a little extreme to me. I\u2019ve heard too many horror stories<\/strong> of videographers taking advice like that and then ending up having an awful year for bookings. <\/p>\n\n\n

[CTA_A title=”Get 50% Off HoneyBook from Drew “] See why Drew says, \u201cHoneyBook email templates and questionnaires have saved me so much time and have created a seamless experience for the couples I serve. I know that so many things would be falling through the cracks without these templates.\u201d
And get Drew’s exact email templates<\/b> that he uses through the booking process when you sign up for your free trial. START FREE TRIAL<\/a> [\/CTA_A]<\/p>\n\n\n\n

The fact is, no one knows the key factors above like you do in regards to your specific situation. And to be honest, there are price ceilings, for example, where I live in rural Iowa it would be crazy to think I can book couples at prices that I could in, say, New York City. So don\u2019t let your pricing determine your worth<\/strong> as a creative. If you are producing great films that your couples love, and you\u2019re meeting your financial goals for you and your family, then that\u2019s really all that should matter.<\/p>\n\n\n\n

2. Find ways to serve clients and <\/em>build anticipation.<\/h2>\n\n\n\n

Last year I started a \u2018Wedding Film Status Tracker\u2019 <\/strong>that I share with couples once I start editing their films. It\u2019s a private webpage where I give broad updates of the stage their film is in and I also add different stills from the film with notes from me. I\u2019ve found it\u2019s a great way to serve couples and build up anticipation for their film.<\/p>\n\n\n\n

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3. Being aware of the numbers is huge. <\/h2>\n\n\n\n

What I mean by that is knowing how many weddings you\u2019re looking to book, looking at past trends for quarterly booking averages, etc. Having this data allows you to look to the future and set goals for where you want to be<\/strong>. I\u2019d love to shoot fewer weddings and have more time with my family, so my goals are all pointed in that direction.<\/p>\n\n\n\n

Did You Know: <\/strong>You can find all this info and more in your handy-dandy HoneyBook Reports<\/a>.<\/p>\n\n\n\n

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4. Revisit and restructure your packages as your business evolves. <\/h2>\n\n\n\n

I would love to start creating more multi-day films <\/strong>to document more than just the events of the wedding day itself. I\u2019m working on restructuring <\/strong>my packages<\/strong><\/a> to start encouraging couples to consider that route. <\/p>\n\n\n\n

5. Grow your skill set. <\/h2>\n\n\n\n

I attribute a lot of my growth to pursuing educational opportunities to grow my filmmaking skills<\/strong>. Whether workshops, courses, or just experimenting on my own outside of a wedding day I\u2019m always looking for ways to polish my craft. I think something that many videographers struggle with is not touching their camera outside of wedding days, and that really slows their growth.<\/p>\n\n\n\n

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