{"id":21259,"date":"2019-09-26T08:00:15","date_gmt":"2019-09-26T12:00:15","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=21259"},"modified":"2022-07-15T08:57:52","modified_gmt":"2022-07-15T15:57:52","slug":"what-nobody-tells-you-about-launching-a-digital-product","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/what-nobody-tells-you-about-launching-a-digital-product","title":{"rendered":"What Nobody Tells You About Launching a Digital Product"},"content":{"rendered":"\r\n

This post is part of our new Real Life Diaries of an Entrepreneur series. Copywriter Jess Jordana Paxson of <\/span><\/i>Jess, XO<\/span><\/i><\/a> pulls back the curtain on the ins and out of scaling her business. Since starting in 2018, she\u2019s quadrupled her monthly income by continuously trying new things. Follow along to learn what worked, what didn\u2019t, and what she\u2019s trying next. <\/span><\/i><\/p>\r\n\r\n\r\n\r\n

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Image Credit: for Jess, XO Madeline Harper Photography<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

In case you missed the rest of the series:<\/strong><\/p>\r\n\r\n\r\n\r\n

2 | Running Facebook Ads: Why I decided it was time to start<\/a><\/p>\r\n\r\n\r\n

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The story of this launch actually started long before I had a business…<\/p>\r\n\r\n\r\n\r\n

…WAY BACK WHEN I tried to write a course in a vacuum.<\/strong><\/p>\r\n\r\n\r\n\r\n

I\u2019m not even sure if it does it justice to say \u201cin a vacuum,\u201d because most people who say they create a course like that are just saying that they didn\u2019t talk to anyone in their audience about it.<\/p>\r\n\r\n\r\n\r\n

You guys. I didn\u2019t HAVE an audience. I didn\u2019t even have a business<\/em>.<\/p>\r\n\r\n\r\n\r\n

The course title was going to be \u201cwords matter,\u201d and the reason I wanted to create the course was 1) because words do<\/em> matter, and 2) it sounded super freakin\u2019 cool to create a course.<\/p>\r\n\r\n\r\n\r\n

A cool four and a half years later, here I am to tell you the tale of my first launch. And I can promise you two things.<\/p>\r\n\r\n\r\n\r\n

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  1. I do have a legal business. (Praise be.)<\/li>\r\n
  2. This product was created out of desperate need and high demand, not a \u201cbecause I want to\u201d kinda mindset.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    I\u2019ve learned to attract the right people, book them for projects (with the help of streamlining tools like HoneyBook<\/a>), deliver results, and repeat. But, when it came to scaling, I knew NOTHING.<\/p>\r\n\r\n\r\n\r\n

    I learned a lot over this process, so I\u2019m going to share it all with you. I\u2019m pulling back the curtain on a REAL FIRST LAUNCH\u2026 because someone had to!<\/p>\r\n\r\n\r\n\r\n

    [CTA_A title=”Wanna swipe the sweetest sales system? “] If you’re ready to capture, connect, and convert your dream people on AUTO (I mean, who isn’t?), you can get 50% off of your first year of HoneyBook from Jess. Start free trial.<\/a> [\/CTA_A]<\/p>\r\n\r\n\r\n\r\n

    What I launched<\/strong><\/h2>\r\n\r\n\r\n\r\n

    I\u2019ve been super blessed to have been booked out at least three months in advance since my first week in business. The shadow-side of being booked out is the straight up DISAPPOINTMENT coming from your inbox when you have to tell inquiries, \u201cSure, I\u2019d love to work together on this project in 3-4 months!\u201d<\/p>\r\n\r\n\r\n\r\n

    It kills me. And it takes the wind out of their sails, too.<\/p>\r\n\r\n\r\n\r\n

    The second issue I found in my first year of business was this: Raising my prices was a must. So while not everyone could work with me, I still desperately wanted a way to help people who were struggling with their message + writing captivating copy for their websites.<\/p>\r\n\r\n\r\n\r\n

    (Read: Almost every creative business owner, ever.)<\/p>\r\n\r\n\r\n\r\n

    BUT, I didn\u2019t want to create a course. I knew my people needed something that was as easy as possible<\/em>.<\/p>\r\n\r\n\r\n\r\n

    ALSO, I\u2019m morally against straight-up templates. The reason people want better copy is because it already<\/em> looks like everyone else\u2019s.<\/p>\r\n\r\n\r\n\r\n

    So, finally (with the help of my mastermind<\/a>), I came up with the idea of The Promptlate Shop<\/a>.<\/p>\r\n\r\n\r\n\r\n

    50% prompts + 50% templates = 100% more connection + more clients with your copy.<\/p>\r\n\r\n\r\n\r\n

    It\u2019s a collection of digital products to address your specific<\/em> needs for each page of copy that needs a major (Princess-Diaries-Style) makeover.<\/p>\r\n\r\n\r\n\r\n

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    Image Credit: Jess, XO & The Promptlate Shop<\/a><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    How I prepped<\/strong><\/h2>\r\n\r\n\r\n\r\n

    After I got home from my mastermind retreat in March, it was GO TIME.<\/p>\r\n\r\n\r\n\r\n

    For me, prepping was the simplest and most fun part of launching.<\/p>\r\n\r\n\r\n\r\n

    I like to make plans, and my plans always really like me. We\u2019ve got a good thing goin\u2019, ya know?<\/p>\r\n\r\n\r\n\r\n

    There were two major things I focused on in the Prep Phase, that I think everyone should do.<\/p>\r\n\r\n\r\n\r\n

    Step #1: Validate + Create + Beta-Test the Product<\/strong><\/h3>\r\n\r\n\r\n\r\n

    In that order. Be sure to never start creating your product without validating first.\u00a0<\/p>\r\n\r\n\r\n\r\n

    If you create FIRST, you might risk a unique value proposition like: Words matter because they do. Not that I\u2019m speaking from experience, or anything.<\/p>\r\n\r\n\r\n\r\n

    Validation:<\/strong><\/p>\r\n\r\n\r\n\r\n

    In my case, I had some big questions I wanted my audience to answer for me. I knew they needed help with copy, but I wanted to know:<\/p>\r\n\r\n\r\n\r\n

    Why hadn\u2019t they found help already?<\/p>\r\n\r\n\r\n\r\n

    If they tried something, what was missing? What didn\u2019t work?<\/p>\r\n\r\n\r\n\r\n

    What did they actually want<\/em>, in a perfect world, and how could I help them get there?<\/p>\r\n\r\n\r\n\r\n

    Creation:<\/strong><\/p>\r\n\r\n\r\n\r\n

    This phase was really about putting my nose to the grindstone. As a former teacher, curriculum design is my jam, so I got to work right away.\u00a0<\/p>\r\n\r\n\r\n\r\n

    If you\u2019re not as familiar with curriculum and learning design, let me help you get started.<\/p>\r\n\r\n\r\n\r\n

    Always start with the end in mind<\/strong>. What do you want them to leave<\/em> your program or offer knowing how to do? What will they accomplish?<\/p>\r\n\r\n\r\n\r\n

    Create checkpoints along the way.<\/strong> From that “end” that you have in mind, then create small checkpoints that ensure they’re headed in that direction.<\/p>\r\n\r\n\r\n\r\n

    Fill in the rest + edit ruthlessly. <\/strong><\/p>\r\n\r\n\r\n\r\n

    Dr. Seuss wrote, “So the writer who breeds more words than he needs, is making a chore for the reader who reads.”<\/p>\r\n\r\n\r\n\r\n

    Remember that when you’re editing. Are you creating something that will transform lives<\/em> or that will become a chore <\/em>for those who take advantage of it?<\/p>\r\n\r\n\r\n\r\n

    Sometimes editing can – and should – feel slightly like chopping off a limb. It’s fine. Everything’s fine. Promise.<\/strong><\/p>\r\n\r\n\r\n\r\n

    Beta-Testing: <\/strong><\/p>\r\n\r\n\r\n\r\n

    The goal of beta-testing is not only to test the whole product or offer, but to refine little pieces of it.<\/p>\r\n\r\n\r\n\r\n

    Think, CONTENT, FORMAT, OUTCOME.<\/p>\r\n\r\n\r\n\r\n

    Ask your people who jump in both open-ended questions as well as questions geared toward the specifics you need to flesh out.<\/p>\r\n\r\n\r\n\r\n

    Also, feel free to be picky in the beta-stage. Choose people who you know are ready to dive in right now and get the results.<\/p>\r\n\r\n\r\n\r\n

    Step #2: Create a Launch Plan<\/strong><\/h3>\r\n\r\n\r\n\r\n

    To learn about launch plans, I wanted to learn from none other than the best launch copywriter I know (and kinda my girl-crush), Ashlyn Carter<\/a>. I binge-watched Ashlyn\u2019s Primed to Launch course, and used her framework to create my launch plan.<\/p>\r\n\r\n\r\n\r\n

    This involved crafting pre-launch blog posts as the hub for my content, and using those posts to create Instagram captions, Instagram Story tutorials, email newsletters, etc.<\/p>\r\n\r\n\r\n\r\n

    I really<\/em> prepped my list, and grew it a bit during the pre-launch phase. I would say it paid off.<\/p>\r\n\r\n\r\n\r\n

    My email list converted at 30% during launch week.<\/strong><\/p>\r\n\r\n\r\n\r\n

    That means, out of my entire (small, but mighty) list, 30% of subscribers purchased. Typical sales conversion rates hover around (but mostly under) 10%, during a launch. So, those numbers meant that my list was highly engaged and properly nurtured to be ready for the offer I dropped.<\/p>\r\n\r\n\r\n\r\n

    Like a boss.<\/p>\r\n\r\n\r\n\r\n

    What I learned<\/strong><\/h2>\r\n\r\n\r\n\r\n

    This launch was not an open cart + close cart style strategy. We\u2019ll get more into that a bit later, but it\u2019s worth mentioning here, too.\u00a0<\/p>\r\n\r\n\r\n\r\n

    In other words, I didn\u2019t have built in urgency that said, \u201cYou can ONLY get in on this offer this week<\/em>, and then the cart closes<\/em>.\u201d<\/p>\r\n\r\n\r\n\r\n

    Most course launches function on an open cart + close cart strategy, whereas digital products and evergreen offers need to find other ways to create urgency.<\/p>\r\n\r\n\r\n\r\n

    I think the evergreen-style of my launch helped in a few ways, and hurt it in a few others. Overall, I learned that just calling something \u201ca launch\u201d doesn\u2019t mean you have a strategy behind it. And, without getting clear on your strategy, you\u2019re going to be left confused when it comes to last minute decisions.<\/p>\r\n\r\n\r\n\r\n

    I made the last minute decision (read: one week before launch!) to switch a few BIG things around. I\u2019m glad I did, but I learned a lot.<\/p>\r\n\r\n\r\n\r\n

    Switch #1: ConvertKit >> Flodesk<\/strong><\/h3>\r\n\r\n\r\n\r\n

    This was, quite honestly, a tough call for me as a copywriter. I\u2019ve worked like crazy to build my list to what it is now, to nurture them, segment them, all that jazz\u2026 but ULTIMATELY, it came down to this: When these people get my email during launch week, how likely will they be to actually click<\/em>?<\/p>\r\n\r\n\r\n\r\n

    The reality with ConvertKit is, when it comes to design, you have to be a bit of a genius to get everything to look pretty, but also simple enough for people to read it, feel connected, and take action.<\/p>\r\n\r\n\r\n\r\n

    For me, Flodesk<\/a>\u2019s email designs helped to take the guesswork out of \u201cclick here now.\u201d It also helped to continue drawing the eye down the page to additional information (like bonuses + launch week exclusives) that I wanted people to see and be aware of.<\/p>\r\n\r\n\r\n\r\n

    The goal as a content creator is to craft engaging content that solves the problem of your audience, yes. But, additionally, your job is to eliminate any barrier to action from your readers, so they have no choice but to take the next step or actually choose not to.<\/p>\r\n\r\n\r\n\r\n

    When you eliminate the possibility of indifference, you\u2019ll notice that your people engage more with your content. If they don\u2019t, it\u2019ll be easy to recognize that they\u2019re not interested instead of maybe just confused.<\/p>\r\n\r\n\r\n\r\n

    I had lots of people comment on how much they loved my emails made with Flodesk during launch week.<\/p>\r\n\r\n\r\n\r\n

    Pro Tip: <\/strong>When people reply to tell you how awesome your email is, that tells the email voodoo gods that you are a valuable sender, because people are taking action. Cool, right?<\/p>\r\n\r\n\r\n\r\n

    Wanna hear more of my copywriter-perspective on Flodesk? Check out my grad-level-thesis-style analysis on Flodesk (and a tutorial!) if you\u2019re ready for more<\/a>.<\/p>\r\n\r\n\r\n\r\n

    Ready to try it for yourself? Click here.<\/a><\/p>\r\n\r\n\r\n\r\n

    Switch #2: Squarespace shop page + janky-rig delivery >> Kajabi<\/strong><\/h3>\r\n\r\n\r\n\r\n

    In the months leading up to the shop launch, I had every intention of hosting my shop straight through Squarespace, and setting up an automated delivery to trigger through my email provider when a purchase went through.<\/p>\r\n\r\n\r\n\r\n

    It would function much like getting a freebie download, but the process as a whole just felt really janky.<\/p>\r\n\r\n\r\n\r\n

    When any of my industry friends would ask me how I planned to do it, I would explain and then trail off with\u2026 \u201cIt\u2019ll probably be fine for this first launch because I\u2019m not expecting a ton.\u201d<\/p>\r\n\r\n\r\n\r\n

    OOF. <\/strong><\/p>\r\n\r\n\r\n\r\n

    It wasn\u2019t until a designer reached out to me about a bulk order, and then two more designers reached out to me about an affiliate program that I realized:<\/p>\r\n\r\n\r\n\r\n

    I think I\u2019m trying to play small, here.<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n

    In playing small, I was making it complicated. What would it hurt if it was a complicated process, if only 1-2 people bought, right? I was stunting my growth before I ever even started, so I decided to shift.<\/p>\r\n\r\n\r\n\r\n

    If this were easy, what would it look like?<\/h4>\r\n\r\n\r\n\r\n

    My systems + business coach, Chelsea B. Foster<\/a>, told me that Kajabi was probably my best long term option. It had the ability to house all of my products, conduct the sales process<\/a>, and also to set up a super-simple affiliate program.<\/p>\r\n\r\n\r\n\r\n

    This type of platform was new for me!<\/p>\r\n\r\n\r\n\r\n

    I use HoneyBook to streamline everything in my copywriting business day-to-day, but when it came to scaling, I had to look elsewhere for tools that would be just as easy<\/em> for my new customers as HoneyBook is for my clients.<\/p>\r\n\r\n\r\n\r\n

    Side Note:<\/strong> It\u2019s worth mentioning that, yes, Kajabi also has email marketing built in. And, yes, I decided to still use Flodesk, because it\u2019s super affordable, it gets me INTO more inboxes, my open and click rates increased, they\u2019re affordable, and I\u2019m obsessed with the women behind the company (shoutout to Martha and Rebecca!). You should really check it out.<\/em><\/a><\/p>\r\n\r\n\r\n\r\n

    Another Side Note:<\/strong> Kajabi is not a tiny fee. It\u2019s definitely an investment. BUT, I knew I would make that investment back and then some, especially if it was easier for people to buy and use The Promptlates. And, remember, for ANY AND EVERY small business platform, there\u2019s usually a friend with a referral code to make it much more affordable, and it’s a business expense, so you can write off that edge, a bit. (Here\u2019s my code in case you want to get Kajabi for a killer price (and 28 days fo\u2019 free)!<\/a>)<\/p>\r\n\r\n\r\n\r\n

    These two switches, though they were a bit labor-intensive, were GAME CHANGERS when it came to launch week being SMOOTH.<\/p>\r\n\r\n\r\n\r\n

    I mean, I was expecting to be in customer service all week, getting nothing done. But, I actually got bored enough that I started doing client work for fun<\/em> after I was done making muffins, because everything else ran like clockwork.<\/p>\r\n\r\n\r\n\r\n

    What was hard<\/strong><\/h2>\r\n\r\n\r\n\r\n

    No one tells you that the first day of a launch is HARD. I mean, nobody told me, either!<\/p>\r\n\r\n\r\n\r\n

    So, when I had a slower first day than expected, I reached out to some industry friends, and I got responses like this:<\/p>\r\n\r\n\r\n\r\n

    “OMG, girl. I cry on the first day of launch. Every. Time.<\/strong>“<\/p>\r\n\r\n\r\n\r\n

    “Yeah, the first day always sucks. It\u2019s like a rite of passage.<\/strong>“<\/p>\r\n\r\n\r\n\r\n

    Here\u2019s the thing. Very few people are early-adopters by nature. So, especially if your offer is NEW NEW (like, invented a word, new\u2026 in my case), you need to expect a bit of a lag when it comes to putting their money where their interest is.<\/p>\r\n\r\n\r\n\r\n

    It takes 7 touchpoints to create a viable sales lead. I talked about this in detail in my interview with Davey Jones from the Brands that Book Podcast<\/a>, BUT\u2026 I guess I forgot about it when it comes to my own business?<\/p>\r\n\r\n\r\n\r\n

    Things went just about as well as they possibly could have because THE WORLD needed to know what a Promptlate was (prompts + templates = promptlates… get it?), and why they needed one. Mission accomplished.<\/p>\r\n\r\n\r\n\r\n

    Lesson #1: <\/em><\/strong><\/p>\r\n\r\n\r\n\r\n

    Everyone buys on the last day of launch.<\/p>\r\n\r\n\r\n\r\n

    (or at least THE MOST people usually do)<\/p>\r\n\r\n\r\n\r\n

    Lesson #2: <\/em><\/strong><\/p>\r\n\r\n\r\n\r\n

    Keep that in mind, and create some killer urgency with an extra bonus or two on the last day.<\/p>\r\n\r\n\r\n\r\n

    Bottom line is, our audiences are getting smarter than ever before because they\u2019re being sold to<\/em> more than ever before. It\u2019s time to step up our game. Not in a tricky sorta way, but in a serving over selling kind of mindset. Give them so much value, they feel like they are getting a total steal.<\/p>\r\n\r\n\r\n\r\n

    Long-game product vs. close-cart offer<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Like I said before: You have GOT to know your strategy before you start prepping for launch. If you have a close-cart-style offer, you need everything to build hype until open cart, and then it\u2019s GO TIME, for a short period of time.\u00a0<\/p>\r\n\r\n\r\n\r\n

    For example, Amy Porterfield\u2019s latest launch of the Digital Course Academy<\/a> had an open cart date and a close cart date. She only opens enrollment for a short period of time once or twice a year.<\/p>\r\n\r\n\r\n\r\n

    So, you better believe she is strategic about warming her audience up with podcast episodes and FB lives in the weeks prior to open cart. Then, she further delivers value (and makes the pitch for them to enroll) by utilizing webinars during launch week.<\/p>\r\n\r\n\r\n\r\n

    For a Close Cart Offer<\/h4>\r\n\r\n\r\n\r\n

    If you\u2019re doing a true open cart + close cart launch, do your best to stick to the plan at all costs. If you go adding bonuses and changing everything mid-launch, people will know something\u2019s up and it\u2019s not going as planned. You learn from each and every launch, so wait till cart-close, analyze, and start making your plan for the next open cart.<\/p>\r\n\r\n\r\n\r\n

    For an Evergreen Offer<\/h4>\r\n\r\n\r\n\r\n

    If you have more of a long-game-type offer, like a digital product or simply an open enrollment offer, there\u2019s not quite as much pressure on the launch week, itself. In fact, if you put all of your eggs into the launch basket and have no plan for the long-game? You might be kicking yourself in the future. The goal of this style of launch is to raise awareness, get people talking, and start accumulating some great social proof, so you can continue to get people in the door with those stories.<\/p>\r\n\r\n\r\n\r\n

    For me, The Promptlate Shop<\/a> is the long game. I primarily speak to designers who need good copy from their clients in order to craft a design that will convert, OR to business owners who are in the thick of revamping or creating a brand new website.\u00a0<\/p>\r\n\r\n\r\n\r\n

    The purpose of launch week for me was less about making half-a-year of income, or the ever-buzzwordy \u201c6-figure launch!\u201d Launch week was more about building momentum and creating awareness, and setting the shop up for success in the future.<\/p>\r\n\r\n\r\n\r\n

    Unpopular Opinion Alert<\/strong><\/h4>\r\n\r\n\r\n\r\n

    If at all possible, try not to launch something for the first time that is make-or-break for your income.<\/p>\r\n\r\n\r\n\r\n

    I know you want<\/em> passive income. I know it sounds super sexy, and everyone\u2019s doing it. But, if you\u2019re launching out of desperation, it\u2019s going to be literally the worst ever. You\u2019ll be putting out desperate energy instead of confidence, and you\u2019ll wonder what you\u2019re doing wrong.<\/p>\r\n\r\n\r\n\r\n

    Key Takeaway:<\/strong> Instead, build the heck out of your services or your primary offer, and streamline those as much as possible.<\/p>\r\n\r\n\r\n\r\n

    Then, use the extra time to figure out what the people want, give it to them, and feel confident that whatever comes in is gravy on top of your already well-built business.<\/p>\r\n\r\n\r\n\r\n

    What went well<\/strong><\/h2>\r\n\r\n\r\n\r\n

    Community + Hype<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Whoever calls themselves a \u201cself-made\u201d anything is not giving credit to their hype team. I had 25 sweet friends in the industry share about the shop. Yep, I counted them and thanked each one individually. If you want to go far, go together.<\/p>\r\n\r\n\r\n\r\n

    Just like Chase Jarvis said a few weeks ago<\/a>: It\u2019s not enough to create something, you have to call on your community to amplify it. Community came through big for me on this launch, and I\u2019m always so grateful for this tribe.<\/p>\r\n\r\n\r\n\r\n

    Key Takeaway:<\/strong> Reach out early and often for your people to come alongside you. Make sure you give them ample time to work it into their content calendar + flow, and give them all the tools to be able to share quickly and easily!<\/p>\r\n\r\n\r\n\r\n

    RESULTS don\u2019t lie<\/strong><\/h3>\r\n\r\n\r\n\r\n

    I had some of my beta students share their results from The Promptlates, and that was by far<\/em> the most powerful sales strategy<\/a>. People aren\u2019t questioning if you are enough, or if your product is enough, they\u2019re questioning if they have what it takes<\/em> to get results. Show them they have what it takes.<\/p>\r\n\r\n\r\n\r\n

    Key Takeaway: <\/strong>If you haven’t gotten proven results yet, you might<\/em> be wasting your time making all of it pretty. Just sayin’.<\/p>\r\n\r\n\r\n\r\n

    I executed my plan!\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Brene Brown\u2019s book Daring Greatly was inspired by this Teddy Roosevelt quote:<\/p>\r\n\r\n\r\n\r\n

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    \u201cIt is not the critic who counts\u2026 The credit belongs to the (wo)man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself (or herself) in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.\u201d – Theodore Roosvelt<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

    I made a plan. I stepped in the arena. That feels like a win to me.<\/p>\r\n\r\n\r\n\r\n

    Key Takeaway:<\/strong> Make a plan. Step in the arena. Celebrate. Repeat.<\/p>\r\n\r\n\r\n\r\n

    So, you might be wondering, Jess, what do you do <\/em>after<\/em><\/strong> a launch?<\/em><\/p>\r\n\r\n\r\n\r\n

    What I plan to do next<\/strong><\/h2>\r\n\r\n\r\n\r\n

    Get back to my bread and butta: Client work!<\/strong><\/h3>\r\n\r\n\r\n\r\n

    I love the fact that entrepreneur-life means a whole lot of ebbs and flows. It keeps things interesting! BUT, I definitely thrive<\/em> on routine, and it has been so sweet to get back to my typical batch-working, client-focused schedule. My one-on-one client work is where I get to go really deep with my people, and while I love dreaming up ways to do that on a larger scale, I want to cherish my client work as the privilege it is.<\/p>\r\n\r\n\r\n\r\n

    REST.<\/strong><\/h3>\r\n\r\n\r\n\r\n

    I always have plans<\/em> to rest. You, too? Since I physically cannot nap<\/em>, rest for me looks like engaging in activities that use a totally different part of my brain than all my business, CEO, and overall badassery.<\/p>\r\n\r\n\r\n\r\n

    I\u2019m planning to do things in the next month or so, like\u2026<\/p>\r\n\r\n\r\n\r\n