{"id":21494,"date":"2019-10-24T08:00:00","date_gmt":"2019-10-24T12:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=21494"},"modified":"2022-08-05T09:51:05","modified_gmt":"2022-08-05T16:51:05","slug":"running-facebook-ads-why-i-decided-it-was-time-to-start","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/running-facebook-ads-why-i-decided-it-was-time-to-start","title":{"rendered":"Running Facebook Ads: Why I Decided It Was Time to Start"},"content":{"rendered":"\r\n
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image by Lindsay Davenport Photography<\/a> for Jess Jordana<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

This post is part of our new Real Life Diaries of an Entrepreneur series. Copywriter Jess Paxson of <\/span><\/i>Jess, XO<\/span><\/i><\/a> pulls back the curtain on the ins and out of scaling her business. Since starting in 2018, she\u2019s quadrupled her monthly income by continuously trying new things. Follow along to learn what worked, what didn\u2019t and what she\u2019s trying next. <\/span><\/i><\/p>\r\n\r\n\r\n\r\n

Wanna catch up on the rest of the series?<\/strong><\/p>\r\n\r\n\r\n\r\n

1 | What Nobody Tells You About Launching a Digital Product<\/a><\/p>\r\n\r\n\r\n

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There are a lot of things in business I get.<\/span><\/p>\r\n\r\n\r\n\r\n

I <\/span>get<\/span><\/i> that whole building relationships thing.<\/span><\/p>\r\n\r\n\r\n\r\n

I <\/span>get<\/span><\/i> invoicing<\/a> and timelines.<\/span><\/p>\r\n\r\n\r\n\r\n

I <\/span>get<\/span><\/i> that part of being a business owner is wearing all the hats, most days.<\/span><\/p>\r\n\r\n\r\n\r\n

And, to be honest, I really love that most days, too! I love feeling like kind of a renaissance woman – a Da Vinci of the creative world (to be completely dramatic). I like it when my family and friends say, \u201cYou do <\/span>that<\/span><\/i>, too? How\u2019d you learn all that?!\u201d<\/span><\/p>\r\n\r\n\r\n\r\n

But, two things I didn\u2019t really get<\/i> until this month?<\/strong><\/p>\r\n\r\n\r\n\r\n

1 | How to run Facebook Ads<\/span><\/h2>\r\n\r\n\r\n\r\n

2 | How to shift a scarcity mindset<\/span><\/h2>\r\n\r\n\r\n\r\n

Now, I know those seem like two totally different things, but I promise they relate – and, THIS has been what all the <\/span>learning<\/span><\/i> of this month has been centered on.<\/span><\/p>\r\n\r\n\r\n\r\n

So, in this month\u2019s installment of The Real Life Diaries of an Entrepreneur, I\u2019m sharing with you:<\/span><\/h3>\r\n\r\n\r\n\r\n