{"id":22088,"date":"2019-11-26T08:00:15","date_gmt":"2019-11-26T13:00:15","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=22088"},"modified":"2022-08-05T05:37:47","modified_gmt":"2022-08-05T12:37:47","slug":"making-a-living-and-a-difference-with-philanthropy-in-business","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/making-a-living-and-a-difference-with-philanthropy-in-business","title":{"rendered":"Making a Living and a Difference with Philanthropy in Business"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/11\/david-zhou-DrSeNEAX2Y-unsplash-683x1024.jpg\" alt=\"\" class=\"wp-image-22254\"\/><figcaption>Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@gzzhouming1?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">DAVID ZHOU<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/headbands-on-young-kids?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">I didn\u2019t realize one summer internship would change the course of my life forever.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The summer of 2011, I interned at a wish-granting organization for kids with life-threatening illnesses. I realized that so many of them would lose their hair to chemotherapy and be offered a wig or a hat. However, a lot of them wanted to wear headbands instead. Headbands were a great way for them to restore self-confidence through fashion without hiding what they\u2019re going through with a wig or a hat.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">On a whim, I started<\/span><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.headbandsofhope.com\/\" target=\"_blank\"> <span style=\"font-weight: 400\">Headbands of Hope<\/span><\/a><span style=\"font-weight: 400\">. For every headband sold, we donate one to a child with cancer.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">To date, we\u2019ve donated over <em>half a million headbands to kids with cancer reaching every children\u2019s hospital in the United States and fifteen countries!<\/em><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">I\u2019ll be honest, it wasn\u2019t all hearts and flowers in the beginning. I messed up <\/span><i><span style=\"font-weight: 400\">a lot <\/span><\/i><span style=\"font-weight: 400\">which I talk about in my new book <\/span><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.chasingthebrightside.com\/\" target=\"_blank\"><i><span style=\"font-weight: 400\">Chasing the Bright Side<\/span><\/i><\/a><i><span style=\"font-weight: 400\">.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">But one thing I <\/span><i><span style=\"font-weight: 400\">did <\/span><\/i><span style=\"font-weight: 400\">do right is make sure my company had purpose<\/span><i><span style=\"font-weight: 400\">. <\/span><\/i><span style=\"font-weight: 400\">We\u2019re a for-profit company with purpose built into our business model. In other words, I believe you shouldn\u2019t have to choose between making a living and making a difference, and here are three ways your company can do just that you may not have thought of:<\/span><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><b><strong>Three Unique Ways to Incorporate Philanthropy into Your Business<\/strong><\/b><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><b>1. Educate people<\/b>.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Recently, I was hired to <\/span><a href=\"https:\/\/www.jessekstrom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><span style=\"font-weight: 400\">speak<\/span><\/a><span style=\"font-weight: 400\"> at a company for their awards banquet. However, they wanted to also sponsor me to give speeches at high schools or other communities that could benefit from my talk, but couldn\u2019t afford my rates. I was blown away by the creativity of that idea &#8212; of trying to use my speaking as a way to give back to the community.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A lot of businesses have great expertise in certain areas or know important skills they could teach, and education is a meaningful and relevant way to give back to the community or to your followers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><em><strong>How can you use your business to educate others?<\/strong><\/em><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Can you offer free virtual classes?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Visit an elementary school to talk about entrepreneurship?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Host a workshop for people trying to get back into the workforce?<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">The best part about this path is that education isn&#8217;t just helpful to others &#8212; it also positions your company as seasoned and knowledgeable.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>2. Donate items (or funding).<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Donating products or money might seem like the most obvious route, but there are ways to get creative with it. At my <\/span><a href=\"https:\/\/www.headbandsofhope.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><span style=\"font-weight: 400\">company<\/span><\/a><span style=\"font-weight: 400\">, for every headband sold, we donate a headband to a child with cancer. So, what we\u2019re selling is also what we\u2019re giving, which creates a unique experience with our customers.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sevenly.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><span style=\"font-weight: 400\">Sevenly<\/span><\/a><span style=\"font-weight: 400\"> takes a unique approach by partnering with different charities every week, donating 7 percent of sales for 7 days. Not only are they able to impact a wide range of causes, they also receive cross-promotions from their charity partners, widening their reach.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If your company sells tangible items that people in need can benefit from, consider donating your extra inventory to charity; a way to move product while also giving back.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">If your company sells a product, <em>are there other people who need that product that you can give it to for free?<\/em><\/span><\/li><li><span style=\"font-weight: 400\">Or can you <em>allocate a percentage of sales to a non-profit that\u2019s aligned with the mission of what you\u2019re selling?<\/em><\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>3. Make an unconventional hire.<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Giving someone a chance to work is giving them a great opportunity they might not get elsewhere. <\/span><a href=\"https:\/\/opportunitythreads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><span style=\"font-weight: 400\">Opportunity Threads<\/span><\/a><span style=\"font-weight: 400\"> is a cut-and-sew shop in North Carolina that hires Mayan immigrants and gives them the opportunity to also be a worker-owner after 12 months of work. So, by getting your product made by Opportunity Threads, you\u2019re also providing jobs to people in need.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.carrollskitchen.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><span style=\"font-weight: 400\">Carroll\u2019s Kitchen<\/span><\/a><span style=\"font-weight: 400\">, a restaurant in Raleigh, North Carolina, hires homeless women and teaches them life skills, job training and even houses them for a year. 321 Coffee employs people with disabilities to make and serve coffee (they will be serving coffee at our<\/span><a href=\"https:\/\/www.brightsideconference.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> <span style=\"font-weight: 400\">conference<\/span><\/a><span style=\"font-weight: 400\">!).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Although at Headbands of Hope I haven\u2019t made an unconventional hire like this, I do visit prisons regularly and host business workshops for inmates to start their ideas.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Giving someone not just a job, but an <\/span><i><span style=\"font-weight: 400\">opportunity<\/span><\/i><span style=\"font-weight: 400\"> reaches far beyond dollar amounts.<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">If you\u2019re manufacturing a product, <em>can you work with a factory that gives opportunities to people in need?<\/em><\/span><\/li><li><span style=\"font-weight: 400\">If you have a storefront, <em>can you hire people to work while also giving them a training on some of the skills they need for their future?<\/em><\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">The fact is, consumerism is changing. <\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Here are some stats to show that:<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. <\/span><b><i>Kantar\u2019s 2018 \u2018Purpose 2020\u2019 Report<\/i><\/b><span style=\"font-weight: 400\">&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">64% of consumers choose, switch, avoid or boycott a brand based on its stand on societal issues. <\/span><b><i>Edelman\u2019s 2018 Earned Brand Study<\/i><\/b><b>&nbsp;<\/b><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">86% of consumers believe that companies should take a stand for social issues and 64% of those who said it\u2019s \u2018extremely important\u2019 for a company to take a stand on a social issue said they were \u2018very likely\u2019 to purchase a product based on that commitment. <\/span><b><i>2018 Shelton Group\u2019s \u2018Brands &amp; Stands: Social Purpose is the New Black<\/i><\/b><span style=\"font-weight: 400\">\u2018<\/span><b>&nbsp;<\/b><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brands with a purpose set on improving our quality of life outperform the stock market by 120%. <\/span><b><i>Interbrand\u2019s Best Global Brands 2017&nbsp;<\/i><\/b><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">78% of Americans believe companies must do more than just make money; they must positively impact society as well. <\/span><b><i>2018 Cone\/Porter Novelli Purpose Study<\/i><\/b><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Business is no longer a hard line between non-profit and for-profit. And for entrepreneurs, it doesn\u2019t have to be a tug-of-war between passion and paycheck: you can find ways in your business to accomplish both at once.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you\u2019re wondering where you should begin with philanthropy, think about this.<\/span><\/p>\n\n\n\n<p><b>Where can you or your company\u2019s greatest talents serve the world\u2019s greatest needs? Start there.&nbsp;<\/b><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><b><i>Ready to dream big about helping countless others, leave a legacy, and make an impact\u2026 without breaking the bank? Get our Ultimate Guide to <\/i><\/b><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/philanthropy-in-business#email\"><b><i>Philanthropy<\/i><\/b><\/a><b><i> in Business. <\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I didn\u2019t realize one summer internship would change the course of my life forever. The summer of 2011, I interned at a wish-granting organization for kids with life-threatening illnesses. I realized that so many of them would lose their hair to chemotherapy and be offered a wig or a hat. However, a lot of them [&hellip;]<\/p>\n","protected":false},"author":555,"featured_media":77544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-22088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-collaboration"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/11\/david-zhou-DrSeNEAX2Y-unsplash.jpeg",1706,2560,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/11\/david-zhou-DrSeNEAX2Y-unsplash-150x150.jpeg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/11\/david-zhou-DrSeNEAX2Y-unsplash-200x300.jpeg",200,300,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/11\/david-zhou-DrSeNEAX2Y-unsplash-768x1152.jpeg",768,1152,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/11\/david-zhou-DrSeNEAX2Y-unsplash-682x1024.jpeg",682,1024,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/11\/david-zhou-DrSeNEAX2Y-unsplash-1024x1536.jpeg",1024,1536,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/11\/david-zhou-DrSeNEAX2Y-unsplash-1365x2048.jpeg",1365,2048,true]},"post_excerpt_stackable_v2":"<p>Photo by&nbsp;DAVID ZHOU&nbsp;on&nbsp;Unsplash I didn\u2019t realize one summer internship would change the course of my life forever. The summer of 2011, I interned at a wish-granting organization for kids with life-threatening illnesses. I realized that so many of them would lose their hair to chemotherapy and be offered a wig or a hat. However, a lot of them wanted to wear headbands instead. Headbands were a great way for them to restore self-confidence through fashion without hiding what they\u2019re going through with a wig or a hat. On a whim, I started Headbands of Hope. For every headband sold, we&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/community-collaboration\" rel=\"category tag\">Community &amp; collaboration<\/a>","author_info_v2":{"name":"Jess Ekstrom","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/jessekstrom"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making a Living and a Difference with Philanthropy in Business - HoneyBook<\/title>\n<meta name=\"description\" content=\"Ever wonder how you can make a living and a difference simultaneously? 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