{"id":22097,"date":"2019-11-20T08:00:11","date_gmt":"2019-11-20T13:00:11","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=22097"},"modified":"2022-07-28T12:45:31","modified_gmt":"2022-07-28T19:45:31","slug":"philanthropy-in-business-how-to-pick-the-charities-you-give-to","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/philanthropy-in-business-how-to-pick-the-charities-you-give-to","title":{"rendered":"Philanthropy in Business: How to Find & Pick the Charities You Give To"},"content":{"rendered":"\n
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Photo by Anes Sabitovic<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

So many of us start our businesses so we can give back in big, bold ways to our families, our communities, and the world at large.<\/span> For me, impact<\/em> is my core motivator. I lose motivation very quickly if I’m not giving back through my time, talents, or money. One of the ways I bring philanthropy into my business is by giving a certain percentage of every project to charities I believe in.<\/em><\/strong><\/span><\/p>\n\n\n\n

Today, I want to walk you through the steps I took to evaluate, and eventually decide, on the charities I would support and how you can do the same! <\/span><\/p>\n\n\n\n

1. Determine the Core Values of your Business<\/strong><\/span><\/h2>\n\n\n\n

As a brand strategist, I was bound to bring up core values at some point in this conversation. But seriously, your core values are the cornerstone of everything you do. If you don\u2019t know what your business stands for at its core you won\u2019t be able to identify the charities that align with those values.<\/span><\/p>\n\n\n\n

Spend some time nailing down 3-5 values your business is built on.<\/em><\/span><\/p>\n\n\n\n

One of our values is wholehearted generosity.<\/span><\/p>\n\n\n\n

This means we look for wholehearted generosity in everything we do\u2014from the businesses we collaborate with to the charities we give to.<\/span><\/p>\n\n\n\n

PS: 99% of your business values are your own personal values so you\u2019ll definitely see overlap in how you live your life<\/em> and run your business<\/em>.<\/span><\/p>\n\n\n\n

2. Answer the Question: \u201cWhat are you passionate about?\u201d<\/strong><\/span><\/h2>\n\n\n\n

The next thing you want to do is more personal, determine what you are most passionate about.<\/em><\/span><\/p>\n\n\n\n

What are the causes and issues you are really passionate about? What are the things you find yourself reading research articles on or sharing with your friends and family regularly?<\/span><\/p>\n\n\n\n

Take some time to list out issues that are near and dear to your heart. This list might be long, but don\u2019t worry, write it all down.<\/span><\/p>\n\n\n\n

Then, I want you to ask yourself: why do each of these causes mean something to me?<\/em><\/span><\/p>\n\n\n\n

Write down the answer next to each cause.<\/span><\/p>\n\n\n\n

Again, ask yourself why. And again. And again.<\/span><\/p>\n\n\n\n

Continue asking “why” until you’ve whittled down your list to the top two or three causes that hold the deepest meaning for you and reflect the core values you live by.<\/span><\/p>\n\n\n\n

SIDE NOTE:<\/strong> As you start to list the things you’re passionate about, you might feel a bit of anxiety. There are so many issues needing to be fixed that can lead you to feel overwhelmed and maybe even think, \u201cwell what I\u2019m doing certainly won\u2019t help<\/em><\/span>“. I know because I felt the same way as I compiled my own list. But giving up doesn\u2019t solve anything either! Your willingness to help, even if it\u2019s from a quarter to $5, is massive!<\/span><\/p>\n\n\n\n

The world will only change if we all do our part, big or small, to help instead of leaving it to \u201cothers.\u201d<\/span><\/h3>\n\n\n\n

If you need to, take a deep breath, step away, but come back and finish … because you’re helping change the world!<\/span><\/p>\n\n\n\n

3. Determine How to Incorporate Philanthropy in Business<\/h2>\n\n\n\n

Now that you know your biggest passions, compile a list of charities<\/em> that work on those issues you’re passionate about to determine how you\u2019d like to incorporate philanthropy in your business<\/span>.<\/p>\n\n\n\n

This is the research phase of the process, and it\u2019s my absolute favorite. I could seriously nerd out forever on this, but for your sake I\u2019ll keep this nice and simple<\/span>!<\/p>\n\n\n\n