{"id":23125,"date":"2020-02-27T08:00:00","date_gmt":"2020-02-27T13:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=23125"},"modified":"2022-08-05T06:31:01","modified_gmt":"2022-08-05T13:31:01","slug":"pricing-to-avoid-the-no-doesnt-give-you-a-yes","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/pricing-to-avoid-the-no-doesnt-give-you-a-yes","title":{"rendered":"Pricing to avoid the NO doesn\u2019t give you a YES"},"content":{"rendered":"\n
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Photo by Marco Xu<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

When I first started my photography business 14 years ago, I charged $50 for all the images of an hour and a half photoshoot. All.The.Images. Not just the good ones or just most of them. All. Of. Them. Do you know how many images can fit on a memory card? Let me tell you. A lot! My pricing was a mess.<\/p>\n\n\n\n

It wasn\u2019t until two years into shooting where I actually looked at my numbers. I somehow adopted this “starving artist” badge of honor.  I think it came from a society that conditions us to believe there is pride in creating, but you shouldn\u2019t charge for it. #lies<\/p>\n\n\n\n

But here\u2019s what I know to be true\u2014we can\u2019t shine our light if we can\u2019t keep the lights on.<\/em><\/strong><\/p>\n\n\n\n

When we’re pricing too low we’re avoiding a no<\/em><\/strong>, but we may also be cutting off the yes<\/em><\/strong>.<\/h2>\n\n\n\n

When we undercharge sometimes the “yes people” perceive the value as too low\u2014and no matter how low you go, there will always be someone who thinks it\u2019s “too much.”<\/p>\n\n\n\n

Contrary, there will always be people who believe what you\u2019re charging is “too high.” It has nothing to do with you or your work, but rather their perceptions.<\/p>\n\n\n\n

It\u2019s a zero-sum game when we let others decide our pricing.<\/p>\n\n\n\n

Pricing comes back to perceived value.<\/strong><\/h4>\n\n\n\n

It\u2019s our job to convey the benefits, enjoyment, and the value of our pricing \u2014 but it\u2019s not our job to decide who spends their money on what.<\/p>\n\n\n\n

I had some clients who struggled financially, but saved for two years to invest with me. I had other clients who had an abundance of wealth and purchased very little.<\/p>\n\n\n\n

We don\u2019t get to choose what people spend their money on, but we do get to share with them why our service can add to their lives.<\/em><\/strong><\/p>\n\n\n\n

What we need to do is have the emotional intelligence to know when we get a \u201cno\u201d it\u2019s simply making space for the \u201cyes.\u201d <\/p>\n\n\n\n

When we get a \u201cno\u201d\u2014it\u2019s okay because we are not for everyone \u2014we are only for our<\/em><\/strong> people.<\/p>\n\n\n\n

Here are a few ways we can decide on pricing that feels good and supports our financial success:<\/strong><\/h3>\n\n\n\n