{"id":23128,"date":"2020-03-03T08:00:00","date_gmt":"2020-03-03T13:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=23128"},"modified":"2022-07-13T12:59:34","modified_gmt":"2022-07-13T19:59:34","slug":"do-you-really-need-to-rebrand","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/do-you-really-need-to-rebrand","title":{"rendered":"Do You Really Need To Rebrand?"},"content":{"rendered":"\n

\u201cHelp! I need to rebrand!\u201d<\/em> I often see this statement scattered across all social media platforms. You may even be guilty of posting it to gather inspiration or your own pool of recommended designers to help you accomplish your visual goals. However, sometimes you don\u2019t need the full rebrand, you may simply just need a refresher.<\/p>\n\n\n\n

Before we delve too much into whether you need to rebrand or not, we need to answer the question: \u201cWhat the heck is a brand anyway!?\u201d<\/strong><\/p>\n\n\n\n

\"Do
Photo by Corinne Kutz<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

What is Branding?<\/strong><\/h3>\n\n\n\n

Branding has become a common term tossed around like \u201cLiterally\u201d <\/em>has and some people can be literally using it incorrectly! A brand is the whole essence of your business, it\u2019s what people associate with your business or even with you.<\/strong><\/p>\n\n\n\n

Think of Apple. What you just pictured in your mind is part of their brand. It could be their sleek packaging, metal cases, the apple logo, the store, the smell, how you are greeted when you walk in, the wooden display tables, etc. That is their brand.<\/p>\n\n\n\n

What you may be thinking branding is, truly is your visual identity. <\/em><\/strong><\/h4>\n\n\n\n

Essentially the skin or outfit of your company. The colors, fonts, patterns, logo, business cards, packaging\u2014these are the visual elements that your clients interact with. Your logo is simply a mark associated with your brand and can be a key identifier for your clients, but it is not your whole brand. Now that we cleared that up, let’s talk about your \u201crebrand\u201d.<\/p>\n\n\n\n

What is Rebranding?<\/strong><\/h3>\n\n\n\n

Usually you think you’re ready for rebrand when you’ve gotten caught up in the business comparison game. You see Susie Lou with her amazing new visual identity and you start to think that your business and brand is worth less because its not on trend or hasn\u2019t been touched since you started your business.<\/p>\n\n\n\n

However, the comparison game can end up being a dangerous game of Russian roulette for your business. Don\u2019t get me wrong, I thoroughly believe in research and seeing what your competition is doing, but what really matters is what you are doing and how you are best serving your clients!<\/p>\n\n\n\n

They are who you want to impress, not another designer, not another photographer, not another writer, or whatever it is you do. Let them do their thing, you be you. After all, that\u2019s why your clients will choose you over them anyway.<\/p>\n\n\n\n

Are you falling into the rebranding comparison game?<\/h2>\n\n\n\n

If you aren\u2019t sure if you’re falling prey to the comparison game or if you are truly in need of a new visual identity system, keep on reading.<\/p>\n\n\n\n

I have a few tips to help you discern between falling to peer pressure or if this is a true business necessity.<\/p>\n\n\n\n

Step back! <\/strong>– Ask yourself these questions:<\/p>\n\n\n\n