{"id":23131,"date":"2020-03-04T08:00:00","date_gmt":"2020-03-04T13:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=23131"},"modified":"2022-11-28T08:16:26","modified_gmt":"2022-11-28T16:16:26","slug":"how-to-build-a-timeless-memorable-true-to-you-brand","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-build-a-timeless-memorable-true-to-you-brand","title":{"rendered":"Sticky Branding: How to build a timeless, memorable, true-to-you brand"},"content":{"rendered":"\r\n
\"Creating\r\n
Photo Credit: Kinsey Holt Photography<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Have you ever felt those jeans that used to be oh-so-comfy getting a little snug? Or regretted that haircut you had as a teen\u2026even though it felt SO GOOD at the time? Sometimes, you outgrow things. (And that\u2019s not necessarily a bad thing!)<\/p>\r\n\r\n\r\n\r\n

The same goes for your brand. What worked for you in the past may no longer be serving you. As your business \u201cgrows up,\u201d<\/em> so should your brand. But how do you build a timeliness, memorable, true-to-you brand?<\/p>\r\n\r\n\r\n\r\n

Now, that doesn\u2019t mean you need to get a new logo designed every 3 years. Your brand is so much more than that! In fact, if you remove your logo from your website, your product, and your ads\u2014your clients should still know that it\u2019s you.<\/p>\r\n\r\n\r\n\r\n

It\u2019s time to give your logo a break and focus on delivering a beautiful, cohesive customer experience from start to finish.<\/p>\r\n\r\n\r\n\r\n

HOW TO BUILD A STRONG BRAND<\/h2>\r\n\r\n\r\n\r\n

Here are a few signs that it\u2019s time to breathe some life into your brand:<\/strong><\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. You find yourself attracting the wrong types of clients.<\/strong> If folks are contacting you for an aesthetic or service you don\u2019t offer, it might be time to revisit some of your brand materials.<\/li>\r\n
  2. The visual appearance of your brand doesn\u2019t match up to the quality of your product.<\/strong> If potential clients think you\u2019re cheaper than you actually are, this is probably the case.<\/li>\r\n
  3. You\u2019re embarrassed to pass on your business card.<\/strong> You have only a few seconds to make a great first impression and you should feel excited when you pass on your card or direct people to your site.<\/li>\r\n
  4. You\u2019d like to raise your prices. <\/strong>If you find yourself trying to undercut your competition, or if you\u2019re stuck at a certain price point\u2014 it\u2019s time to reshape the way that your customers perceive you.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Every touchpoint a client has with you is a part of your brand\u2014from the time they discover you, right through to the first sale, and beyond!<\/p>\r\n\r\n\r\n\r\n

    Let\u2019s get down to the nitty gritty.<\/p>\r\n\r\n\r\n\r\n

    1. Digital Presence<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Whether your clients are finding you via social media or an organic search, do a\u00a0quick search of your brand and peek at it from an outsiders\u2019 standpoint. How would YOU perceive your brand from an online perspective? Is your visual brand cohesive across all of your social media platforms and your website?<\/em><\/p>\r\n\r\n\r\n\r\n

    2. Systems<\/strong><\/h3>\r\n\r\n\r\n\r\n

    If you\u2019re sending your contracts from Hellosign and your proposals from Qwilr and your invoices from Wave, it\u2019s not only a lot to keep a handle on\u2014 it\u2019s also a lot less streamlined from the client\u2019s side.<\/p>\r\n\r\n\r\n\r\n

    There\u2019s a wealth of client management software for small businesses<\/a> (shoutout to HoneyBook<\/a>!)\u2014and it\u2019s an absolute game changer if you haven\u2019t gotten that far yet.<\/p>\r\n\r\n\r\n\r\n

    3. Level of Service<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Referrals are the holy grail of marketing, so if you can surprise and delight your customers throughout their experience (think happy mail in their PO box, little treats, or a message on their birthday)\u2014that goes a long, long ways.<\/p>\r\n\r\n\r\n\r\n

    THE IMPORTANCE OF CONSISTENCY ACROSS ALL PLATFORMS<\/h2>\r\n\r\n\r\n\r\n

    The fact is that people buy from those that they know, like, and trust. Consumers are savvier than they\u2019ve ever been before\u2014and at the end of the day, that\u2019s the difference between your business making great money, and not making money at all!<\/p>\r\n\r\n\r\n\r\n

    The more consistently you show up, the more quickly your readers will learn to know, like, and trust you\u2014and of course, transition into customers.<\/p>\r\n\r\n\r\n\r\n

    A quick way to get the ball rolling is to jot down 2-3 adjectives that describe how you want your brand to feel. Then choose fonts, graphics, illustrations, colors, and tone of voice that convey that feeling to your readers.<\/p>\r\n\r\n\r\n\r\n

    TIPS TO STAY ON TRACK<\/strong><\/h3>\r\n\r\n\r\n\r\n
      \r\n
    1. Showing up consistently is not the same as showing up constantly. <\/strong>Find a frequency that you can keep up with over the long term, and start there!<\/li>\r\n
    2. Keep your ear to the ground for content throughout your days and have a place to jot them down.<\/strong> (We love Asana over here!) That way, when you need to come up with some content, you\u2019ll have all of your brilliant ideas right at your fingertips.<\/li>\r\n
    3. We have to hear the same thing 7+ times before it sinks in. <\/strong>So don\u2019t worry about repeating yourself! If you feel like a broken record sometimes, you\u2019re doing it right.<\/li>\r\n
    4. There\u2019s no shame in using templates for your visuals! <\/strong>Have a few go-to\u2019s so that you can create knockout graphics in a snap.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

      They need to be able to recognize in an instant that this business is you, and that comes down to consistency.<\/p>\r\n\r\n\r\n\r\n

      MAKE SURE YOUR OFFERINGS ARE COHESIVE IF YOU\u2019RE A MULTI-PASSIONATE ENTREPRENEUR<\/strong><\/h2>\r\n\r\n\r\n\r\n

      When you\u2019re a multi-passionate creative, things can get hairy fast. Here\u2019s how to get out of the fog and move ahead with a clear, purposeful brand!<\/p>\r\n\r\n\r\n\r\n

        \r\n
      1. Don\u2019t worry about looking for a common thread in all of the things that you do. <\/strong>You can get into a real spin about how to connect your knitting projects with letterpress and coffee roasting and styling services! The common thread is already there\u2014it\u2019s YOU! Create a brand around your person.<\/li>\r\n
      2. But, narrow it down a little bit.<\/strong> Dig deep… what is it that you really, really love about the work that you do? Is it creating something tactile out of an idea in your brain? Is it putting a little sunshine in someone\u2019s day? Spend some time with this one.<\/li>\r\n
      3. Talking about allll the things in your life can be a lot<\/strong>, so it can be helpful to create a handful of content themes so that readers know what to expect from from you. Example: Elise Cripe of Get To Work Book chats about DIY projects, gardening, home d\u00e9cor, goal setting, and of course\u2026 the Get To Work Book! Despite being varied, she has a remarkably strong brand.<\/em><\/li>\r\n
      4. Stop overthinking it…and start creating content!<\/strong> Overtime, you\u2019ll see themes emerge\u2014and you\u2019ll naturally lean into what feels good to you. That\u2019s key in building a genuine, sustainable brand.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

        YOUR TOOLKIT FOR KNOCKOUT VISUALS<\/h2>\r\n\r\n\r\n\r\n

        You don\u2019t need to hire a designer to have knockout visuals for your brand. Here\u2019s a quick list of tools that\u2019ll help you create polished graphics on the fly!<\/p>\r\n\r\n\r\n\r\n

          \r\n
        1. Canva<\/strong> – a free, user-friendly, web based image editor. It\u2019s so much less intimidating than Photoshop! Plus, there are lots of templates you can start with.<\/li>\r\n
        2. Creative Market<\/strong> – a dream to work with for fonts and graphics. Start here, and use Canva to make those templates your own!<\/li>\r\n
        3. Unsplash<\/strong> – stock photos. They\u2019re great to mix in with your personal brand photos and their library is phenomenal!<\/li>\r\n
        4. Font Squirrel<\/strong> – a gold mine for basic fonts. The first rule of thumb with fonts is to keep them simple\u2026 fun fonts are, well, fun\u2014but use them sparingly! Visuals that are easy to read will help you be taken more seriously.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

          Creating a strong brand is a long term strategy, but it\u2019s one that can truly elevate your business.<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n

          It\u2019ll help you stand head and shoulders above your competition, build your credibility, and work with the dreamiest of dreamy clients.<\/p>\r\n\r\n\r\n\r\n

          To your sweet success!<\/p>\r\n\r\n\r\n

          \r\n\r\n\r\n

          Ready to elevate your brand and book more clients? Get our <\/i><\/b>Elevating Your Brand<\/i><\/b><\/a> Ultimate Guide.<\/i><\/b><\/p>\r\n

           <\/p>\r\n

          HoneyBook, the best\u00a0<\/i>crm for solopreneurs<\/i><\/a>, streamlines everything you need\u00a0<\/i>to manage your business into one place. Manage projects, book clients, send an\u00a0<\/i>online invoice<\/i><\/a>\u00a0and get paid through our\u00a0<\/i>online payment software<\/i><\/a>. Now peace of mind comes with just one login.<\/i><\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"

          Have you ever felt those jeans that used to be oh-so-comfy getting a little snug? Or regretted that haircut you had as a teen\u2026even though it felt SO GOOD at the time? Sometimes, you outgrow things. (And that\u2019s not necessarily a bad thing!) The same goes for your brand. What worked for you in the […]<\/p>\n","protected":false},"author":565,"featured_media":76981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-23131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/KnapCreativeJuly2019-38-1300x867-1.jpeg",1300,867,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/KnapCreativeJuly2019-38-1300x867-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/KnapCreativeJuly2019-38-1300x867-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/KnapCreativeJuly2019-38-1300x867-1-768x512.jpeg",768,512,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/KnapCreativeJuly2019-38-1300x867-1-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/KnapCreativeJuly2019-38-1300x867-1.jpeg",1300,867,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/KnapCreativeJuly2019-38-1300x867-1.jpeg",1300,867,false]},"post_excerpt_stackable_v2":"

          Photo Credit: Kinsey Holt Photography Have you ever felt those jeans that used to be oh-so-comfy getting a little snug? Or regretted that haircut you had as a teen\u2026even though it felt SO GOOD at the time? Sometimes, you outgrow things. (And that\u2019s not necessarily a bad thing!) The same goes for your brand. What worked for you in the past may no longer be serving you. As your business \u201cgrows up,\u201d so should your brand. But how do you build a timeliness, memorable, true-to-you brand? Now, that doesn\u2019t mean you need to get a new logo designed every 3…<\/p>\n","category_list_v2":"Marketing & branding<\/a>","author_info_v2":{"name":"Doreen at Knap Creative","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/doreen-at-knap-creative"},"comments_num_v2":"0 comments","yoast_head":"\nSticky Branding: How to build a timeless, memorable, true-to-you brand - HoneyBook<\/title>\n<meta name=\"description\" content=\"Creating a strong brand is a long term strategy, but it\u2019s one that can truly elevate your business. 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