{"id":25191,"date":"2020-05-14T15:25:37","date_gmt":"2020-05-14T15:25:37","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=25191"},"modified":"2023-03-23T11:04:52","modified_gmt":"2023-03-23T18:04:52","slug":"what-to-do-when-business-is-slow","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/what-to-do-when-business-is-slow","title":{"rendered":"What to Do When Business Is Slow: 10 Things to Do Now"},"content":{"rendered":"\n

Our <\/em>Prepare Now, Thrive Later<\/em><\/a> series teaches you what to do when business is slow. Here are the top 10 things to do to optimize your business so you\u2019re prepared when things get back to normal and business picks up again.   <\/em><\/p>\n\n\n\n

\"when<\/figure>\n\n\n\n

For anyone struggling with slow business these days, remember: This season won\u2019t last forever. You have a rare chance right now to focus on the parts of your business that consistently fall to the bottom of your to-do list in normal times.<\/p>\n\n\n\n

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You have a rare chance right now to focus on the parts of your business that consistently fall to the bottom of your to-do list.<\/p>\n<\/blockquote>\n\n\n\n

Because here\u2019s another exciting truth: Many of those things you\u2019ve been putting off can make a big impact on your business. Things like streamlining and automating parts of your business that eat up valuable time; giving your brand a makeover to start attracting more of your ideal clients; and elevating your client experience so you can raise your prices. By focusing on these important areas now, you set yourself up to hit the ground running when business picks up again (because it will!). <\/p>\n\n\n\n

What to do when business is slow:<\/h2>\n\n\n\n
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  1. Refine your branding<\/a><\/li>\n\n\n\n
  2. Elevate your client experience<\/a><\/li>\n\n\n\n
  3. Diversify<\/a> your business<\/li>\n\n\n\n
  4. Revisit your financial strategy<\/a><\/li>\n\n\n\n
  5. Write blog posts<\/a> as part of your content strategy<\/li>\n\n\n\n
  6. Make it easier for people to find you<\/a> online<\/li>\n\n\n\n
  7. Up your email game<\/a><\/li>\n\n\n\n
  8. Identify bottlenecks<\/a> and solutions<\/li>\n\n\n\n
  9. Step up your social media<\/a> presence<\/li>\n\n\n\n
  10. Create standard operating procedures<\/a> (SOPs)<\/li>\n<\/ol>\n\n\n\n

    1. Refine your branding<\/h2>\n\n\n\n

    If you\u2019ve been dreaming of a brand refresh, take advantage of the extra down time these days to make it happen. Think about the parts of your brand experience that have been working well (and that you might want to emphasize) and which parts could be improved upon.<\/p>\n\n\n\n

    Natali Morad, Head of Communications at Tailor Brands<\/a>, an AI-powered logo design and branding platform for small and solo businesses, says good branding is all about the three Cs (catch the webinar replay here<\/a>).<\/p>\n\n\n\n

    \"slow<\/figure>\n\n\n\n

    The 3 Cs: Be Clear, Consistent and Competent<\/h3>\n\n\n\n

    1. Be clear<\/h4>\n\n\n\n