{"id":26440,"date":"2020-08-05T08:00:00","date_gmt":"2020-08-05T12:00:00","guid":{"rendered":"https:\/\/hbbadmin.dev.reliablepenguin.com\/risingtide\/?p=26440"},"modified":"2020-08-05T08:00:00","modified_gmt":"2020-08-05T12:00:00","slug":"sell-your-passive-income-product","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/sell-your-passive-income-product","title":{"rendered":"3 Steps to Market and Sell Your Passive Income Product"},"content":{"rendered":"\n
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image by shutterstock<\/figcaption>\n<\/figure>\n\n\n

Raise your hand if you want to make your passive income product work for your business? I\u2019m guessing it\u2019s all of us, right? <\/span><\/p>\n\n\n

But here\u2019s the thing:<\/span><\/p>\n\n\n

“Passive income” doesn’t really exist.<\/b><\/p>\n\n\n

It does sound pretty dreamy right?<\/b> Create a $97 course, throw it on your website, then jet off to live in a hammock under a coconut tree somewhere only accessible by two charter planes and at least one super sketchy ferry ride.<\/span><\/p>\n\n\n

The idea of passive income is misleading because \u201cpassive\u201d implies you don’t really have to work. <\/b>You can just “set it and forget it.” But the truth is that passive income product? It takes hours of work upfront to create. And then? You need to market and promote it, consistently, to reap the benefits.<\/span><\/p>\n\n\n

Which is why I prefer calling “passive income” <\/b>leveraged income<\/i><\/b>. <\/b>Why? Because it\u2019s more accurate and sets you up with realistic expectations of the process. You frontload the (unpaid) work to create your product and <\/span>then <\/span><\/i>you can make more revenue, with less input, as you get better and better at marketing your product.<\/span><\/p>\n\n\n

And your marketing is really about relationship building. Remember: no matter what you\u2019re offering, you have to take your potential client through the same 5-step journey<\/b> to attract, engage, nurture, invite, and delight them. It\u2019s the whole idea of building your know-like-trust factor before someone\u2019s willing to fork over their hard earned cash to you. Sometimes your client moves through those steps quickly, but even so, no one gets to skip that stuff.<\/span><\/p>\n\n

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So how do we set ourselves up for max impact with a leveraged income product? <\/span><\/p>\n\n\n

3 quick tips to get you started selling your passive income products<\/h2>\n\n\n

1 | Nurture your email list to boost passive income<\/h3>\n\n\n

Email marketing is the single most powerful tool you can use to make your passive income dream a reality. Sure, you\u2019ll want to utilize social media as well but here\u2019s why you want to make email marketing your top priority:<\/span><\/p>\n\n\n