{"id":26799,"date":"2020-08-19T08:00:34","date_gmt":"2020-08-19T12:00:34","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=26799"},"modified":"2022-08-04T14:16:26","modified_gmt":"2022-08-04T21:16:26","slug":"how-to-leverage-the-connections-you-already-have-through-an-affiliate-program","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-leverage-the-connections-you-already-have-through-an-affiliate-program","title":{"rendered":"How To Leverage The Connections You Already Have Through An Affiliate Program"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter wp-image-26803 size-medium\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing-566x377.jpg\" alt=\"\" class=\"wp-image-26803\"\/><figcaption>Photo by <a href=\"https:\/\/unsplash.com\/@brookecagle?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Brooke Cagle<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/working-together?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">Wouldn&#8217;t it be amazing if you could ditch traditional marketing efforts and build a team of people who sell your product FOR you?<\/span> An affiliate program may be the answer you&#8217;ve been looking for.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you&#8217;re worrying that no one will go out of their way to promote your product, think again.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">We all know how important it is to have #CommunityOverCompetition\u2014something that Rising Tide has taught us from Day 1\u2014but how do you really come together with others to help you grow your passive income?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Know if an Affiliate Program is Right for You<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Hands up if you have a list of past clients or customers<\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Maybe you only have three people you&#8217;ve worked with in the past, maybe you&#8217;ve sold a course to over 100 people, or have 50 members in your membership?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hands up if you have a number of business friends<\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">This could be people in a mastermind group, people you talk about business with, friends who want to support you in your business, etc.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hands up if you have friends or acquaintances who offer something similar to you<\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Maybe they offer the same thing to a different clientele or maybe their services are slightly different from yours.<\/span><\/p>\n\n\n\n<p><b>If you put your hands up to any of these, you already have a group of connections that you can harness when you start an affiliate program to sell more digital products!<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Think you&#8217;re not ready to start an affiliate program?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>Maybe you&#8217;re thinking:<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">How am I going to find people to refer customers my way?<\/span><\/i><\/li><li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Who am I going to invite into my program?<\/span><\/i><\/li><li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">How am I going to grow my affiliate program and get more connections?<\/span><\/i><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">BUT, if you&#8217;re reading this, I&#8217;d bet my hat that you probably already know a lot of people who would be GREAT fits for sending new leads your way through an affiliate program!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Before I go into how to get started with an affiliate program, let&#8217;s dive into the basics and all the amazing benefits of getting started with this collaborative strategy to increase your passive income.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is an affiliate program?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">If you\u2019re reading this, you\u2019re likely already familiar with affiliate marketing. I\u2019d even guess that you\u2019re an affiliate for someone <\/span><i><span style=\"font-weight: 400\">else\u2019s<\/span><\/i><span style=\"font-weight: 400\"> product.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Maybe you share a referral link to a software you use (i.e., HoneyBook)? Or perhaps you\u2019ve taken part in a friend\u2019s course launch as an affiliate?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Well, we\u2019re talking about affiliate marketing at the <\/span><i><span style=\"font-weight: 400\">other<\/span><\/i><span style=\"font-weight: 400\"> side of the table.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">An affiliate program is made up of a group of people (your affiliates) who share your product and receive a commission for each sale they send your way.<\/span><\/p>\n\n\n\n<p><b>It\u2019s essentially word of mouth with a finder\u2019s fee.<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does an affiliate program work?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">You provide others (your affiliates) with a trackable link that leads straight to your e-book or product (this is known as an affiliate link). If someone clicks the affiliate link, they will be cookied for a set amount of time and your affiliate software will be able to track if a purchase is made.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When someone purchases a product through an affiliate&#8217;s link, your affiliate will receive a percentage of the sale amount (their commission).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You would use an affiliate tracking platform or an in-built solution in your checkout software to make sure the commissions track from link click to purchase!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why should you start an affiliate program for your online business?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Selling a digital product is hard enough as it is without adding affiliates into the mix. Why should you bother?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Word of mouth is a powerful thing, folks, and working with affiliates and influencers is essentially <\/span><b>strategic word of mouth.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Did you know that 92% of consumers trust referrals from people they know? And that word of mouth is the primary factor behind 20% to 50% of all purchasing decisions?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When I first ran a launch with affiliates, I had them to thank for 53% of the sales! After having an affiliate team for over three years, I now make more from digital product sales as I do from client services &#8211; woohoo!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Here&#8217;s a quick rundown of the key benefits of having an affiliate program for your business:<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 500\"><b>Increased brand awareness<\/b><span style=\"font-weight: 400\"> &#8211; By working with a select group of affiliates, you can get yourself and your product in front of your ideal audience in a strategic and organic way<\/span><\/li><li style=\"font-weight: 500\"><b>Reaching a new audience<\/b><span style=\"font-weight: 400\"> &#8211; You\u2019re going to reach whole new pools of people who have never heard of you before through your affiliates and their content<\/span><\/li><li style=\"font-weight: 500\"><b>Increased warm leads to your site<\/b><span style=\"font-weight: 400\"> &#8211; Warm leads are people who have a positive preconceived sentiment around you and your brand vs. cold leads who have never heard of you before (from something like FB ads or Pins)<\/span><\/li><li style=\"font-weight: 500\"><b>Increased SEO performance from backlinks<\/b><span style=\"font-weight: 400\"> &#8211; Influential affiliates have a positive effect on your SEO, which will mean that you get more referrals from search engines, which means more sales<\/span><\/li><li style=\"font-weight: 500\"><b>Make meaningful connections<\/b><span style=\"font-weight: 400\"> &#8211; You won\u2019t just give them an affiliate link and run in the other direction. You can cultivate great connections and relationships through an affiliate program<\/span><\/li><li style=\"font-weight: 500\"><b>And, ultimately, increased sales for your products<\/b><span style=\"font-weight: 400\"> &#8211; And, of course, by having an affiliate program you&#8217;ll see an increase in sales from affiliate recommendations!<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How can you work with affiliates to promote your product?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">The best thing about an affiliate program is that it\u2019s super flexible; you can make it as simple or as complex as you\u2019d like!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Here are some ways you can make an affiliate program work for you:<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 500\"><b>Start an evergreen program<\/b><span style=\"font-weight: 400\"> &#8211; This is an affiliate program that is always open for business with extra promotions and pushes throughout the year. This is best for business owners who have evergreen products such as an evergreen online course or a Shopify store. An evergreen program requires ongoing management but, like I said, it\u2019s flexible so you can cap your affiliates at a certain amount to make it easier to manage. Examples include ConvertKit, The Contract Shop, Amazon Affiliates.<\/span><\/li><li style=\"font-weight: 500\"><b>Invite affiliates to support your launches<\/b><span style=\"font-weight: 400\"> &#8211; If you run your products on a launch-by-launch basis, then you can invite affiliates to take part in each launch but the cart is closed for the rest of the year. Getting affiliates involved means your launches are a little bit busier than usual but, with the right affiliates, they will be able to get results that far outweigh the time spent.<\/span><\/li><li style=\"font-weight: 500\"><b>Host one-off collaborations (such as Joint Venture (JV) webinars)<\/b><span style=\"font-weight: 400\"> &#8211; Instead of seeing your affiliate program as a whole group of people, work on the basis of organising individual collaborations with each of your affiliates. These could be things such as JV webinars, freebie swaps, or product bundles.<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Want to learn how to start an affiliate program of your own?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">If you want to learn more about starting an affiliate program for your digital products, you can<\/span><a href=\"https:\/\/www.zoelinda.co.uk\/checklist\"> <span style=\"font-weight: 400\">click here to download my free Affiliate Program Starter Guide.<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">This guide walks you through:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to create an affiliate program strategy that works for you<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">10+ affiliate tracking software recommendations<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Things to consider when setting up your affiliate software<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The 6 promotional assets you need to provide affiliates with<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ways to find authorities and influencers to join your affiliate program<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to reach out to potential affiliates for your team and start influencer outreach<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-11c70ce ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-11c70ce hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p><strong><em>Ready to start earning passive revenue and scaling your business? Get our <\/em><\/strong><a href=\"https:\/\/honeybook.com\/risingtide\/passive-income#email\"><strong><em>Passive Income<\/em><\/strong><\/a><strong><em> Ultimate Guide.<\/em><\/strong><\/p>\n\n\n\n<p><span data-sumome-listbuilder-embed-id=\"4ee45a8aa2969b1522da225af014239a29bf0a8d40a6a3c860881265e22bc079\"><\/span><\/p>\n\n\n\n<p><em><strong>Plus, 5 more posts you might like:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-pitch-yourself-for-speaking-opportunities\">How to Pitch Yourself for Speaking Opportunities<\/a><\/li><li><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/dreaming-of-making-passive-income-in-your-business-do-this-first\">Dreaming of making passive income in your business? Do THIS first!<\/a><\/li><li><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/3-steps-to-create-and-diversify-passive-income\">3 Steps to Create and Diversify Passive Income<\/a><\/li><li><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-sell-via-an-email-funnel-to-earn-passive-income\">How to Sell via an Email Funnel to Earn Passive Income<\/a><\/li><li><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/5-reasons-why-you-should-create-an-online-course-or-membership-today\">The 5 Reasons You Need to Create an Online Course or Membership<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Wouldn&#8217;t it be amazing if you could ditch traditional marketing efforts and build a team of people who sell your product FOR you? An affiliate program may be the answer you&#8217;ve been looking for. If you&#8217;re worrying that no one will go out of their way to promote your product, think again. We all know [&hellip;]<\/p>\n","protected":false},"author":641,"featured_media":77380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-26799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing.jpeg",2048,1366,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing-150x150.jpeg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing-768x512.jpeg",768,512,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing-1536x1025.jpeg",1536,1025,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing.jpeg",2048,1366,false]},"post_excerpt_stackable_v2":"<p>Photo by Brooke Cagle on Unsplash Wouldn&#8217;t it be amazing if you could ditch traditional marketing efforts and build a team of people who sell your product FOR you? An affiliate program may be the answer you&#8217;ve been looking for. If you&#8217;re worrying that no one will go out of their way to promote your product, think again. We all know how important it is to have #CommunityOverCompetition\u2014something that Rising Tide has taught us from Day 1\u2014but how do you really come together with others to help you grow your passive income? How to Know if an Affiliate Program is&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Zoe Linda","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/zoe-linda"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Your Assets to Create a Thriving Affiliate program | HoneyBook<\/title>\n<meta name=\"description\" content=\"Learn how to leverage your existing relationships into a powerful resource. With a strong affiliate program, your best clients can become your best salesmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-leverage-the-connections-you-already-have-through-an-affiliate-program\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Your Assets to Create a Thriving Affiliate program | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Learn how to leverage your existing relationships into a powerful resource. With a strong affiliate program, your best clients can become your best salesmen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-leverage-the-connections-you-already-have-through-an-affiliate-program\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-19T12:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-04T21:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zoe Linda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zoe Linda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-leverage-the-connections-you-already-have-through-an-affiliate-program\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-leverage-the-connections-you-already-have-through-an-affiliate-program\",\"name\":\"Use Your Assets to Create a Thriving Affiliate program | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-leverage-the-connections-you-already-have-through-an-affiliate-program#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-leverage-the-connections-you-already-have-through-an-affiliate-program#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/08\/affiliate-marketing.jpeg\",\"datePublished\":\"2020-08-19T12:00:34+00:00\",\"dateModified\":\"2022-08-04T21:16:26+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/79b9c00fe228d4511e9b58712f78bcac\"},\"description\":\"Learn how to leverage your existing relationships into a powerful resource. 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