{"id":27686,"date":"2020-10-27T08:00:00","date_gmt":"2020-10-27T12:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=27686"},"modified":"2022-07-13T06:46:03","modified_gmt":"2022-07-13T13:46:03","slug":"building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels","title":{"rendered":"Building Connection with Video on Instagram: IGTV, Live, Instagram Stories, and Reels"},"content":{"rendered":"\n<p>Have you wanted to try using video on Instagram, but you\u2019re just not sure what you should be posting on IG Stories, IGTV, Live, or Reels? Video is one of my favorite things about Instagram. On my own Instagram, @epartnersmarketing, you can see that I have quite a few IGTV episodes, videos, and I do Instagram Stories every day.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Why is video taking over? Video marketing builds a connection with the \u201cknow, like, trust\u201d factor really fast. Viewers can see you. They see your facial expressions and mannerisms.&nbsp; Your personality shines through.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Connection with <strong>IGTV<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/IGTV-566x400.png\" alt=\"\" class=\"wp-image-27690\"\/><\/figure>\n\n\n\n<p>Instagram TV is like a YouTube channel, but for Instagram. You\u2019re probably wondering, \u201cWhy would I want a channel on IG?\u201d This type of video lets your Instagram followers see you in a different way.&nbsp;<\/p>\n\n\n\n<p>What should the IGTV episodes be about? If I get the same questions in DM from different people, I make an IGTV to answer their question. Another way I use IGTV is to promote upcoming specials. I share information on IGTV so they can watch it on their own time. I also use IGTV to share projects from start to finish if they are over 2 minutes long. It\u2019s nice for people to watch 1 video instead of 3 tiny videos about the same topic.<\/p>\n\n\n\n<p>When someone sees that you have an IGTV episode they are going to press on your profile. Then they are going to click on the IGTV tab. Then guess what?&nbsp; They\u2019re going to binge watch your episodes just like on YouTube.&nbsp;<\/p>\n\n\n\n<p>So don\u2019t be scared by asking yourself, \u201cWhat if people don\u2019t like it?\u201d The right people will like you. The right people will like it. That\u2019s what matters!<\/p>\n\n\n\n<p>I recommend the videos be between 2 to 3 minutes. Five minutes is pushing it.&nbsp; Ten to 15 minutes is long.&nbsp; An episode that\u2019s between 15 minutes and an hour is way too long. I\u2019ve watched some IGTV episodes that were 15 minutes to 30 minutes long and want to pull my hair out because they took forever to get to the point.&nbsp;<\/p>\n\n\n\n<p>Check out my<a href=\"https:\/\/view.flodesk.com\/pages\/5d655ecbf720ae000f83c000\"> FREE IGTV guide<\/a>.&nbsp; It includes 20 different post ideas to get started.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Connection on <strong>Instagram Stories<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/ericaj-6-359x434.jpg\" alt=\"\" class=\"wp-image-27688\"\/><\/figure>\n\n\n\n<p>I love Instagram stories!&nbsp;I used to think about Instagram stories as just sharing your work, your day, behind the scenes, and a few quick chit chats. After listening to Angie Lee, she\u2019s an Instagram guru, my perspective changed. She says, \u201cYour Instagram Stories are like your own reality TV show.\u201d&nbsp;So cool, right? OK, I can be myself! I can be me. You can be you. I share candid moments of my life? I&#8217;m really allowed? YES.&nbsp;<\/p>\n\n\n\n<p>Since learning this I\u2019ve started to share more than just my thoughts on design, marketing, and PR. I mean I\u2019m not a living text book. LOL.&nbsp;<\/p>\n\n\n\n<p>Now, I share parts of my life outside the office. I\u2019ve shared some DIY, home decor, and just being silly with my daughter. I\u2019ve also shared some beauty looks.&nbsp;<\/p>\n\n\n\n<p>What does this have to do with my business? Your customers are people. They want to know you.&nbsp; I\u2019m sure you\u2019ve heard the phrase, \u201cPeople like people. People like people like them.\u201d They\u2019re curious about what you may have in common:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How you decorate your office\/house<\/li><li>Where you like to shop<\/li><li>How you celebrate<\/li><li>What\u2019s it like where you live?<\/li><li>What did your pet do today?<\/li><li>What do you like to cook\/eat?<\/li><\/ul>\n\n\n\n<p>You don\u2019t have to humble brag. You don\u2019t have to show them your whole purse or shoe collection. That\u2019s not what they\u2019re looking at. They\u2019re curious about you.<\/p>\n\n\n\n<p>I make beautiful brands and websites. People are curious about where I make these beautiful things? I share with them my office. I\u2019ve shared it clean, messy, under construction.&nbsp; My most popular post RIGHT NOW is a behind the scenes working at my desk. Crazy, right? It was a IG story that I shared on my feed. My Instagram stories allow me connect with my tribe on another level. Some of my stories were car chats. Those do really well BTW. Why? It\u2019s very casual. That\u2019s why cooking Stories by non-chefs are doing so well. Everyone is at home cooking and they want to know what YOU\u2019RE making.&nbsp;<\/p>\n\n\n\n<p>You think your life is boring, but your life is so exciting to someone else!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Connection on <strong>Reels<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/Reels-201x434.png\" alt=\"\" class=\"wp-image-27691\"\/><\/figure>\n\n\n\n<p>You can have a lot of fun with reels! People are multi dimensional, right? So in Reels you don\u2019t have to be serious. You can let your hair down. You can share a side that you\u2019ve never shared before. All that matters is that you&#8217;re smiling and having fun. That will make them feel happy too.&nbsp;<\/p>\n\n\n\n<p>Some Reels Ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dance videos<\/li><li>Transformations<\/li><li>Behind-the-scenes<\/li><li>Videos with music and text boxes explaining something<\/li><li>Voice-Overs<\/li><li>Something cute, fun, or silly<\/li><li>Tik Toks *Brownie Points*<\/li><\/ul>\n\n\n\n<p>Just an FYI: I reached WAY more people with reels than any other form of content. My most popular Tik Tok reached a little over 500 people. My most popular reel reached over 6,000.&nbsp;With Reels, you can use an <a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\">online video editor<\/a> to put together different clips and use fun transitions. It doesn&#8217;t take too much time since the best Reels are short and sweet!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Connection on <strong>Instagram Live<\/strong><\/h2>\n\n\n\n<p>What makes going live so special from the other video options on Instagram? You get to interact with your audience, and whoever else decides to watch, in real time. You can be by yourself . You can also have one or a few other people join you during the livestream, like a virtual panel. It\u2019s really interesting.&nbsp;<\/p>\n\n\n\n<p>I\u2019ve noticed that Instagram Lives usually have a central topic:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Breaking down a topic<\/li><li>Teaching them how to do something&nbsp;<\/li><li>Promoting an upcoming event, product launch or collaboration,<\/li><li>Live streaming an Event in real-time<\/li><li>Going Live while at an event<\/li><li>Answering burning questions about a topic you have expertise in<\/li><li>Collaboration with brands\/influencers&nbsp;<\/li><\/ul>\n\n\n\n<p>I used to go live on Periscope a lot, but switching over to Instagram was different. So, I didn\u2019t do it for a few years. In the last few months I\u2019ve started going live on Instagram again.&nbsp;<\/p>\n\n\n\n<p>Wondering how to get real people to attend your live instead of just talking to yourself? Try some of these before you go live the next time:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Share in stories that you have a live coming up<\/li><li>Share a post on your feed about the upcoming live<\/li><li>Ask question with sticker in stories<\/li><li>Do a poll in stories to see what they want to know in the live<\/li><li>Send an email about your live and request questions<\/li><\/ul>\n\n\n\n<p>This helps you know EXACTLY what your audience wants to hear from you.&nbsp;<\/p>\n\n\n\n<p>A live should be 15 to 30 minutes long. When working with clients, I tell them a live shouldn\u2019t be an hour long. Why? If you\u2019re a successful, busy person you don\u2019t have time to go live for over an hour. Definitely not two hours.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You want to create a sense of scarcity so people value what\u2019s scarce.&nbsp; That&#8217;s why people love designer purses and luxury cars. They&#8217;re supposed to be rare, right? You have to think that way with your time.&nbsp;&nbsp;<\/p>\n\n\n\n<p>That\u2019s why Instagram Stories do so well. Your audience only sees 15 second snippets of your life at a time.&nbsp; These snippets keep them curious and wanting to see more.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s a cute graphic to remember:&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/Video_on_Instagram_Chart-434x434.png\" alt=\"\" class=\"wp-image-27692\"\/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-a2296d4 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-a2296d4 hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p><strong><em>Ready to increase revenue and grow your business with Social Media? Get our <\/em><\/strong><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/social-media-marketing#email\"><strong><em>Social Media Marketing Ultimate Guide<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you wanted to try using video on Instagram, but you\u2019re just not sure what you should be posting on IG Stories, IGTV, Live, or Reels? Video is one of my favorite things about Instagram. On my own Instagram, @epartnersmarketing, you can see that I have quite a few IGTV episodes, videos, and I do [&hellip;]<\/p>\n","protected":false},"author":624,"featured_media":74449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-27686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg",359,434,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1-248x300.jpeg",248,300,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg",359,434,false],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg",359,434,false],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg",359,434,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg",359,434,false]},"post_excerpt_stackable_v2":"<p>Have you wanted to try using video on Instagram, but you\u2019re just not sure what you should be posting on IG Stories, IGTV, Live, or Reels? Video is one of my favorite things about Instagram. On my own Instagram, @epartnersmarketing, you can see that I have quite a few IGTV episodes, videos, and I do Instagram Stories every day.&nbsp;&nbsp; Why is video taking over? Video marketing builds a connection with the \u201cknow, like, trust\u201d factor really fast. Viewers can see you. They see your facial expressions and mannerisms.&nbsp; Your personality shines through.&nbsp; Building Connection with IGTV Instagram TV is like&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Erica Johnson","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/ericajohnson"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Connection with Video on Instagram | HoneyBook<\/title>\n<meta name=\"description\" content=\"Have you wanted to try building connection with video on Instagram including IG Stories, IGTV &amp; Reels? We share this guide to doing just that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Connection with Video on Instagram | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Have you wanted to try building connection with video on Instagram including IG Stories, IGTV &amp; Reels? We share this guide to doing just that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-27T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T13:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"359\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erica Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels\",\"name\":\"Building Connection with Video on Instagram | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg\",\"datePublished\":\"2020-10-27T12:00:00+00:00\",\"dateModified\":\"2022-07-13T13:46:03+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/251dd3c16f1d292e63f3777b8f1449d6\"},\"description\":\"Have you wanted to try building connection with video on Instagram including IG Stories, IGTV & Reels? We share this guide to doing just that.\",\"breadcrumb\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#primaryimage\",\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg\",\"contentUrl\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg\",\"width\":359,\"height\":434,\"caption\":\"woman on instagram\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hbb.reliablepenguin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; branding\",\"item\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building Connection with Video on Instagram: IGTV, Live, Instagram Stories, and Reels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/\",\"name\":\"HoneyBook\",\"description\":\"Resources to empower independent business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/251dd3c16f1d292e63f3777b8f1449d6\",\"name\":\"Erica Johnson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e7b8608709020de0848d6fe3c651128ef9a24fa297e7e1242d98b3175d7f021c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e7b8608709020de0848d6fe3c651128ef9a24fa297e7e1242d98b3175d7f021c?s=96&d=mm&r=g\",\"caption\":\"Erica Johnson\"},\"description\":\"Erica Johnson is the CEO and Creative Director of E-Partners Marketing. She helps entrepreneurs attract the customers and opportunities they want with marketing, design, and public relations. Brand strategy and clarity are her calling!\",\"sameAs\":[\"https:\/\/epartnersmarketing.com\",\"https:\/\/instagram.com\/epartnersmarketing\"],\"url\":\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/ericajohnson\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building Connection with Video on Instagram | HoneyBook","description":"Have you wanted to try building connection with video on Instagram including IG Stories, IGTV & Reels? We share this guide to doing just that.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels","og_locale":"en_US","og_type":"article","og_title":"Building Connection with Video on Instagram | HoneyBook","og_description":"Have you wanted to try building connection with video on Instagram including IG Stories, IGTV & Reels? We share this guide to doing just that.","og_url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels","og_site_name":"HoneyBook","article_publisher":"https:\/\/www.facebook.com\/honeybook.co","article_published_time":"2020-10-27T12:00:00+00:00","article_modified_time":"2022-07-13T13:46:03+00:00","og_image":[{"width":359,"height":434,"url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg","type":"image\/jpeg"}],"author":"Erica Johnson","twitter_card":"summary_large_image","twitter_creator":"@honeybook","twitter_site":"@honeybook","twitter_misc":{"Written by":"Erica Johnson","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels","name":"Building Connection with Video on Instagram | HoneyBook","isPartOf":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#primaryimage"},"image":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#primaryimage"},"thumbnailUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg","datePublished":"2020-10-27T12:00:00+00:00","dateModified":"2022-07-13T13:46:03+00:00","author":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/251dd3c16f1d292e63f3777b8f1449d6"},"description":"Have you wanted to try building connection with video on Instagram including IG Stories, IGTV & Reels? We share this guide to doing just that.","breadcrumb":{"@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#primaryimage","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg","contentUrl":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/10\/ericaj-6-359x434-1.jpeg","width":359,"height":434,"caption":"woman on instagram"},{"@type":"BreadcrumbList","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/building-connection-with-video-on-instagram-igtv-live-instagram-stories-and-reels#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hbb.reliablepenguin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing &amp; branding","item":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding"},{"@type":"ListItem","position":3,"name":"Building Connection with Video on Instagram: IGTV, Live, Instagram Stories, and Reels"}]},{"@type":"WebSite","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/","name":"HoneyBook","description":"Resources to empower independent business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/251dd3c16f1d292e63f3777b8f1449d6","name":"Erica Johnson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e7b8608709020de0848d6fe3c651128ef9a24fa297e7e1242d98b3175d7f021c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7b8608709020de0848d6fe3c651128ef9a24fa297e7e1242d98b3175d7f021c?s=96&d=mm&r=g","caption":"Erica Johnson"},"description":"Erica Johnson is the CEO and Creative Director of E-Partners Marketing. She helps entrepreneurs attract the customers and opportunities they want with marketing, design, and public relations. Brand strategy and clarity are her calling!","sameAs":["https:\/\/epartnersmarketing.com","https:\/\/instagram.com\/epartnersmarketing"],"url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/ericajohnson"}]}},"_links":{"self":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/27686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/users\/624"}],"replies":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/comments?post=27686"}],"version-history":[{"count":0,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/27686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media\/74449"}],"wp:attachment":[{"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media?parent=27686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/categories?post=27686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/tags?post=27686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}