{"id":27862,"date":"2020-10-12T08:00:00","date_gmt":"2020-10-12T12:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=27862"},"modified":"2022-07-22T09:49:52","modified_gmt":"2022-07-22T16:49:52","slug":"6-helpful-tips-increase-sales-instagram","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/6-helpful-tips-increase-sales-instagram","title":{"rendered":"6 Helpful Tips to Increase Sales on Instagram"},"content":{"rendered":"\r\n
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Are you looking to get into the eCommerce game or to increase sales on Instagram this holiday? You’ve come to the right place!<\/p>\r\n

With millions of active daily users and more joining since the start of the pandemic, Instagram is the perfect place to drive sales for your business. As you begin to map out your holiday season marketing strategy to increase digital engagement and brand sales, be sure to keep Instagram top of mind this quarter. Instagram is a prime location to monetize your business and reach your audience exactly where they’re at – anywhere they want to be but also at arms length of their devices. It’s a proven growth machine for big and small businesses alike.<\/p>\r\n

Here are some helpful tips to drive your Instagram sales this holiday season!<\/p>\r\n

Increase Instagram Sales Tip #1: Create a Business Profile and Optimize It<\/strong><\/h2>\r\n

If your brand doesn\u2019t already have a presence on Instagram, now is the time to join. Create a business profile separate from your personal account to improve searchability and discoverability. Choose a profile name that makes sense for your brand. Ideally, use your brand name if possible.<\/p>\r\n

It’s crucial to write an Instagram bio that intrigues and captivates your audience<\/a>. Make sure you outline what problem your brand aims to solve, who it will help, and what purpose your product serves. You’ll also want to leverage keywords and hashtags specific to your industry. This will make it easier for potential clients to find your page.<\/p>\r\n

Increase Instagram Sales Tip #2: Get to Know Your Audience <\/strong><\/h2>\r\n

Your audience\u2019s needs are always changing. Make it your mission to conduct your own market research to gauge your audience’s attitudes going into the holidays and new year. Luckily, Instagram’s built-in features can help you gather insights just in time for your Q4 holiday strategy.<\/p>\r\n

Use Instagram’s interactive stickers, polls and questionnaires, to determine your audience\u2019s wants within the same platform your marketing outreach will take place. Their answers will provide insights into their 2020 spending habits. This will help you position your brand during this year’s Black Friday and Cyber Monday sales.<\/p>\r\n

More than 130 million Instagram users engage with shopping posts every month<\/a>. Knowing your audience is key to tapping into the millions of Instagram users that have moved from shopping at brick-and-mortars. These users now shop with individuals and small businesses operating on social media platforms.<\/p>\r\n

Knowing your audience can help you understand the best way to present a call-to-action (CTA). That may be a “click the link in our bio” or “swipe-up to purchase.” Having a better understanding of how your community reacts to CTAs will make you better at tailoring your content to generate engagement.<\/p>\r\n

Increase Instagram Sales Tip #3: Use PLANOLY’s Newest Feature sellit<\/strong><\/h2>\r\n

PLANOLY<\/strong> already allows you to visually plan, schedule, measure performance across Instagram, Facebook and Pinterest. However, our latest feature, sellit<\/strong><\/a>, allows you to merge eCommerce, and social media marketing with a single link \u2013 making it easier than ever before to turn your followers into customers.<\/p>\r\n

With sellit<\/strong>, anyone can create a social storefront to sell their products anywhere they can put a link. Built to seamlessly integrate with your PLANOLY<\/strong> account, your sellit<\/strong><\/a> store can be set up in as little as 30 minutes<\/a> with no graphic design or website building knowledge! What\u2019s better is that sellit <\/strong>makes it even easier for your followers to view and buy your products without ever leaving the Instagram app with our one-click purchasing abilities.<\/p>\r\n

Once you’ve set up your sellit<\/strong> account, just add your store link to your Instagram bio and your Instagram grid will become a shoppable storefront! To try out PLANOLY’s sellit<\/strong> for yourself, use promo code: honeybook2020 for one month free of PLANOLY<\/strong> & sellit<\/strong>. Get started simplifying your social marketing.<\/strong>\u00a0<\/strong><\/p>\r\n

Increase <\/strong>Instagram Sales Tip #4: Restrategize Your Grid<\/strong><\/h2>\r\n

Features like Instagram Stories, IGTV and now Reels can really bolster your social media efforts. But when it comes down to it, it\u2019s important that they complement your grid and balance the marketing impact of your Instagram presence. Besides, research shows that 90% of the information our brain consumes is visual<\/a>.<\/p>\r\n

When starting a business account and creating your first grid posts, keep your market research in mind. Create compelling images and assets that speak to the needs of your audience.\u00a0<\/p>\r\n

Consistency is key, so be sure to create cohesive and timely content that ties into your brand to make sure your grid is engaging and up-to-date. A color scheme can be a great way to ensure that your grid is aesthetically pleasing.<\/p>\r\n

With the holiday season fast approaching, it’s a great time to create themed graphics and content for social media. Visual content is key when it comes to boosting sales and grabbing the attention of customers.<\/p>\r\n

PLANOLY\u2019s<\/strong> StoriesEdit<\/a> app is a great tool to design and create Instagram Story content that aligns with your brand. Incorporate fun holiday designs, and include a call to action (CTA) wherever you can to direct your followers to your online store. What\u2019s more, StoriesEdit is great for creating custom marketing assets to promote products and events. You can use these templates to reveal a new collection, showcase existing products and even create brand-specific imagery for seasonal marketing initiatives.<\/p>\r\n

Increase <\/strong>Instagram Sales Tip #5: Use Hashtags and Stories <\/strong><\/h2>\r\n

Hashtags and Stories are critical to driving traffic to your Instagram to increase sales! The importance of hashtags hasn’t faded in 2020 and with more than 500 million people using Stories daily<\/a>, both provide powerful tools to engage with your potential customers.<\/p>\r\n

Get specific with your hashtags! It can be easy to want to use broad hashtags, but the truth is, the more niche they are, the better! Choose hashtags tailored to your audience\u2019s shopping habits and consumer mindset. Tapping into your consumer\u2019s mindset is a great way to generate specific hashtags, but be cautious when using a hashtag used in large quantities of posts. You might risk your content getting buried. PLANOLY’s <\/strong><\/a>Hashtag Manager<\/a> allows you to create and save hashtags groups to use in each of your posts. Moreover, you can automatically create “first comments” so that your hashtags don’t show when viewers are scrolling your feed.<\/p>\r\n

Stories are also optimal for Instagram ads. Brand Stories have an 85% completion rate. This means users are very engaged in Stories marketing. These traditional, full-page Stories ads are more impactful than you think. Instagram reports that one in every five viewers DM a brand after viewing an ad<\/a>.<\/p>\r\n

Increase <\/strong>Instagram Sales Tip #6: Prep for Black Friday and Cyber Monday 2020<\/strong><\/h2>\r\n

Black Friday and Cyber Monday will undoubtedly look much different this year. But don’t panic, we’ve got you covered with some best practices to succeed.<\/p>\r\n

Start by planning and promoting your holiday sales in October to avoid delayed shipping for your customers. For example, Target is starting their Holiday sales in October to prevent crowding in their stores and to ensure on-time delivery<\/a>. You can expect other major retailers to follow their lead. But with consumers looking to shop small and online, this is an excellent opportunity to ramp up your promotional efforts to increase your sales this quarter.<\/p>\r\n

How to plan for Black Friday and Cyber Monday as a Product Shop Owner – 2 Months Ahead:<\/h2>\r\n