{"id":28917,"date":"2020-11-02T20:00:00","date_gmt":"2020-11-03T01:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=28917"},"modified":"2024-01-29T13:45:45","modified_gmt":"2024-01-29T21:45:45","slug":"how-website-designer-used-honeybook","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-website-designer-used-honeybook","title":{"rendered":"How website designer Stefani used HoneyBook to stop getting ghosted & start booking fast"},"content":{"rendered":"\n

Tired of taking inquiry calls that never booked, Stefani made a big change to her client communication. The game changer? She started using HoneyBook proposal software<\/a> to send proposals within 15 minutes of every consultation call and sealing more deals than ever.<\/em><\/p>\n\n\n\n

\"Stefanie\"<\/figure>\n\n\n\n

The situation<\/h2>\n\n\n\n

Remember that Whac-a-Mole game in arcades? The more moles you bopped on the head, the higher you scored. The challenge was there were always more moles popping up at once than you could bop. In some ways, it was like practice for real life as a small business owner. Constantly going back and forth with inquiries to convert them into clients\u2014all to never hear from them again\u2014can leave you feeling like you\u2019ll never beat your high score.  <\/p>\n\n\n\n

That\u2019s how website designer Stefani Lefler felt in her business at December Oak<\/a>. Here\u2019s her story.<\/p>\n\n\n\n

The challenge<\/h2>\n\n\n\n

We create custom websites that marry unique design and conversion-focused strategy for creatives. Our challenge was that we weren\u2019t converting enough of our inquiries. The calls would go so well but booking with us was a headache (we were using 17Hats). We sent up to 3 emails to get people booked as clients on our calendar. With all that back-and-forth, they’d lose momentum and excitement.<\/p>\n\n\n\n

The solution<\/h2>\n\n\n\n

To help us convert more inquiries, we switched to HoneyBook. They’re known for helping client communication<\/a> flow from one thing to the next. Our favorite features are the customizable templates and the ability to create and send online proposals<\/a> (that\u2019s a summary of services + contract + invoice\u2014all in one!).\u00a0<\/p>\n\n\n\n

How she uses templates to work more efficiently<\/h3>\n\n\n\n

Using Templates, I outline my base packages, online invoices<\/a>, online contracts<\/a>, brochures<\/a>, questionnaires, and proposals so they\u2019re ready to go. It’s super quick when I need to send any of those documents to a client. This saves me so much time. Plus, the initial set-up helps me to properly outline my offerings so I understand which clients will benefit from each package.<\/p>\n\n\n\n

Combining contract and invoice for more instant booking<\/h3>\n\n\n\n

Within 15 minutes of having a consultation, we use our Proposal Template to send a customized online proposal to our potential clients so they can quickly book while they have the most motivation to do so. It’s helped our conversion rate almost double and makes us look a lot more professional.<\/p>\n\n\n\n

Other features she loves<\/h3>\n\n\n\n

We also love the payments list to easily see what’s still coming in and the pipeline to quickly see what stage all of our projects are at. Plus, the cha-ching notification on the mobile app when we get a payment is the BEST sound.<\/p>\n\n\n\n

Results<\/h2>\n\n\n\n

When we switched to HoneyBook from 17Hats, we went from a 50% conversion rate to 90% within the first 8 months. That\u2019s almost double the number of people that book us once they inquire and we schedule a consultation! We also save at least 2 hours a week when sending \u201cpaperwork\u201d and not having to remind clients ourselves to make their payments.<\/p>\n\n\n\n