{"id":29995,"date":"2020-11-21T08:00:00","date_gmt":"2020-11-21T13:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=29995"},"modified":"2022-07-28T13:59:23","modified_gmt":"2022-07-28T20:59:23","slug":"successful-black-friday-cyber-monday","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/successful-black-friday-cyber-monday","title":{"rendered":"Successful Black Friday and Cyber Monday: 5 Last Minute Creative Ideas"},"content":{"rendered":"\n
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Hoping for a successful Black Friday and Cyber Monday? With holidays coming round the corner, things are heating up. Customers are on the hunt for a holiday gift, which means all things must be in motion for a smooth sail through the shopping season. Supplies are flowing, production is in full swing, messaging is carefully crafted to the customers far and wide — but standing out from the crowd lives in the details\u200b.<\/a><\/p>\n

Staying on trend and ahead of the curve takes time and tailoring your systems in place. This holiday season, more than ever, brands are busy thinking creatively for the road ahead. The thing is, this can be tricky to jump into action — especially if you\u2019re a bit behind the ball game.<\/p>\n

So we did some digging, and came up with five tips and tricks that can make a big impact for a last minute successful Black Friday and Cyber Monday:<\/p>\n

How to Have a Successful Black Friday and Cyber Monday<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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One\u200b: \u200bBuild up Some Excitement A Few Days Ahead of Time<\/h2>\n

Running a business is \u200btough. \u200bWith so many moving pieces, it\u2019s hard to afford looking beyond the \u2018right now\u2019 and onto \u2018a few steps ahead.\u2019 Big box retailers have the luxury of being able to plan a bit beyond the day-to-day, which is why it feels like the holiday sales are coming to life sooner and sooner.<\/p>\n

The thing is, this all happens for a\u200b reason. Building anticipation ahead of time is essential to capitalize on the holiday season — it\u2019s why big retailers take the time to do so. As tough as it may be to shift the focus on what\u2019s to come, spend some time building your promotions out ahead \u200bof the game.<\/span><\/p>\n

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Messaging.<\/em> \u200bIt\u2019s your key to success.<\/p>\n

In the days leading up to Black Friday Cyber Monday, put some focus on your online presence, especially hinting at any big discounts or events you\u2019ve got coming up. Use hashtags like #shopsmall to help get the wheels turning on social media, email marketing or any other customer-facing channels. Even just a simple social media campaign can get the buzz going around your brand\u2019s story, just as things start to heat up and you’re thinking about how to have a successful Black Friday and Cyber Monday.<\/p>\n

Revitalize your brand\u2019s story.<\/strong><\/p>\n

Good stories, especially ones driven by community, \u200bmake for empathetic shoppers<\/a>.\u200b As the shopping season grows closer, don\u2019t be afraid to take some time out of your social media strategies and email campaigns — and put your brand\u2019s start in the spotlight.<\/p>\n

Forbes said it best, \u200b\u201ca good story is addicting<\/a>,\u200b that\u2019s why there are sequels.\u201d<\/p>\n

Two\u200b: \u200bStudy your strengths, and play them as an advantage for a Successful Black Friday and Cyber Monday<\/h2>\n

Don\u2019t try to compete with the mega-retail discounts. Instead, focus on the things that make small retailers special.<\/p>\n

-\u200b Small businesses offer a more enjoyable shopping experience:\u200b \u200b<\/strong><\/em>A Groupon survey suggests that more than \u200btwo-thirds of Americans alone are shopping small<\/a> \u200bduring the holiday season. The unique gift selection, community advantage and customer service all work to make the experience more enjoyable for shoppers. Take this. Use this, study it and play it up even more so than usual this holiday season.<\/p>\n

-And sometimes, small businesses are even a bit quicker\u200b:<\/strong> <\/em>The long lines and chaotic nature of big-box retailers reach their peak during the holidays. This, just the same as a more personable experience, is an opportunity for smaller brands to shine. If customers want a quicker, care-free experience, position that at the forefront of your shopping experience.<\/p>\n

Three\u200b: \u200bChip in at Checkout Toward Some Social or Environmental Initiatives<\/h2>\n

Ah, the holiday spirit. These months of the year often come served with an extra slice of generosity — especially for customers. There are plenty of ways to show your customers that you \u200breally do care, a\u200bnd one effective way is to team up with charitable initiatives around the globe.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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We know, profits are profits. But even just chipping in a little bit goes a \u200blong \u200bway. By giving customers the option to round up or give a small amount to support a worthy cause, you\u2019re showing off some empathy \u200band g\u200biving back. \u200bAfter all, the numbers say that charity checkout is still running strong.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Four: Use Packaging to Level Up the Customer Experience<\/h2>\n

This shopping season, of course, looks a bit different than usual. With the ongoing pandemic, brands are scrambling to find opportunities to enhance the shopper experience. In the holiday season especially, the answer might be sealed in the package.<\/p>\n

With COVID-19 in mind, \u200bproduct packaging is changing\u200b. E-commerce sales have spiked, which means more people are unboxing from home, and a beautifully designed experience is top of mind. Unsafe plastics, air packs and unnecessary packaging waste can all work to make your experience less than a success. However, custom (and customer friendly) packaging is on the rise to give brands a safer, more sustainable alternative to the outdated packaging norms.<\/p>\n

Companies like \u200bnoissue<\/a>\u200b are helping brands level up the customer experience — by having gifts packaged \u200bfor them\u200b ahead of time instead. Not only will shoppers appreciate the saved time and effort, they\u2019ll also be able to customize gifts to \u200bwhatever the occasion calls for<\/a>\u200b. By adopting a cost-effective, customer-based alternative, brands can accommodate the changing packaging space, while still nailing the unboxing experience.<\/p>\n

Five:\u200b \u200bKeep the spirit alive, even after the big box sales are over<\/h2>\n

It\u2019s the busiest time of the year — but it\u2019s not over \u2018til it\u2019s over.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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If possible, drum up some exciting promotions for the shoppers who might have missed out on the holiday sales. When discounts empty the mega-retail stock, keep the momentum going and outrun the competition. Extending any promotions could be the difference maker in the long game when you’re planning how to have a successful Black Friday and Cyber Monday.<\/p>\n

When they go low, you go long.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Overall, with the shopping season ahead, take some time to reflect on the strengths small brands have over the big-box giants. Being agile and quick to creatively adapt could be what sets some brands apart from the others. These days, \u200bcustomers keep community & culture in mind<\/a>.\u200b Some big keys to success come by staying quick and ready to react to the trends — we all remember how David beat Goliath.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n