{"id":31684,"date":"2021-01-14T08:00:00","date_gmt":"2021-01-14T13:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=31684"},"modified":"2022-08-05T06:41:48","modified_gmt":"2022-08-05T13:41:48","slug":"quick-marketing-audit","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/quick-marketing-audit","title":{"rendered":"How to Perform a Quick Marketing Audit"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/12\/annie-spratt-g9KFpAfQ5bc-unsplash-1-1250x1024.jpg\" alt=\"how to perform a quick marketing audit\" class=\"wp-image-31689\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Every year, I take clients through a quick marketing audit and planning process for the next year. That planning always starts with an audit of their current online presence.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where a lot of people make mistakes \u2013 in business and life &#8211; is assuming everyone is starting at the same place and ending at the same goal. You must know where you&#8217;re starting to be able to choose the most effective marketing strategies that will get you to your final goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a quick audit of a client&#8217;s online presence, we cover website, keywords, social media, YouTube specifically if they have videos and basic branding messaging. <\/span><a href=\"https:\/\/vickywu.us\/quick-marketing-audit-resources\"><span style=\"font-weight: 400;\">Here\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> tips and tools for you to do the same and to perform a quick DIY marketing audit for your business planning.<\/span><\/p>\n<h2>Quick Marketing Audit Tips<\/h2>\n<h1><b>Quick Website Traffic Audit<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">For a website audit, we check traffic, top posts for the year and search position change over time. Additionally, we run a full SEO audit for our clients. The great thing about the website audit is that it\u2019s possible to begin that process for yourself.&nbsp;<\/span><\/p>\n<h2><b>Use a Traffic Audit to Determine Campaign Effectiveness<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For general traffic, view Google Analytics &gt; Audience &gt; Overview. Change the date range to the entire calendar year and choose \u201ccompare to prior year.\u201d Change the graph view to &#8220;month&#8221; to view overall trends on the graph.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Check these stats:&nbsp;<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did the number of page views increase over last year (more traffic);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did the number of users increase over last year (more people);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Was average session duration higher than last year (people stay longer); and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the number of sessions per user higher (people are returning more often).&nbsp; <\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There&#8217;s a ton more information you&#8217;ll want to delve into if you&#8217;re doing a full audit, but these are the quick insights to pay attention to for your initial DIY marketing audit.<\/span><\/p>\n<h2><b>Find Top Blog Posts to Determine Engaging Topics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In Google Analytics, use Acquisition &gt; Overview with the same date range as above, and view the chart at the bottom to understand where traffic originates.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a lot of my website traffic comes from organic search, which is great since I do a lot of search engine optimization on my website. The second largest acquisition channel is social media, which shows me that my social strategy is working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another stat with helpful information is Behavior &gt; Site Content &gt; All Pages. Remove the date comparison from this view and only use the current year so you see current engagement versus years ago.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, one of the top pages in my list of URLs is a quick case study on Blue Apron&#8217;s marketing. As I look through my list, I see that a few different blog articles I have around the topic of &#8220;marketing case study&#8221; are getting good traction. This lets me know I could share more of that content. These are also pages I will edit and interlink to my services or products, to turn these top topic pages into converters.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">How to use this information:<\/span><\/i><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pay attention to which pages are getting the most views. That tells you which topics are most interesting to your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Note whether topics you don&#8217;t want to rank for are the ones being seen more often. That lets you know you may need to modify your overall content strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If landing pages you have been actively promoting are not showing up near the top of the list, revisit your strategy for those pages.&nbsp;<\/span><\/li>\n<\/ul>\n<h1><b>Quick Audit Your Keyword Effectiveness<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Google Search Console is another great tool for a quick audit. Use these tools and tips below for your quick marketing audit.<\/span><\/p>\n<h2><b>Check Your Overall Search Position<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When you first log into Google Search Console, you&#8217;ll be on the Performance tab. Click the top right of that block on \u201cOpen Report.\u201d Change the date to the calendar year. There are a couple of things you can quickly check in this view: total clicks, total impressions and average position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, click &#8220;Average Position&#8221; and then uncheck any others so you only see one stat. The goal here is to see that average position number lower over time, which means you&#8217;re appearing higher in the search results. This number includes ALL search terms people have used and your site has been in the result list, including some you may not want. Overall you want the average position to be improving, so check the graph trend and make sure it climbs higher over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, check Total Impressions (and uncheck others). This is the number of impressions your website (and therefore your business) is getting in search results. Make sure that graph is showing an upward trend, as well.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The third piece to check is Total Clicks (and uncheck others). This is the number of people clicking through to your website from a search result. Again, you want to see an overall upward trend in the graph.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">How to use this information<\/span><\/i><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A red flag is if any of these graphs have a downward trend, especially if that downward trend <\/span><i><span style=\"font-weight: 400;\">does not recover<\/span><\/i><span style=\"font-weight: 400;\">. Updates made by Google or updates you make to your site can cause a drop.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A downward trend that does not recover is something you need to research further. Run a full SEO audit to start researching causes and determine possible fixes.<\/span><\/li>\n<\/ul>\n<h2><b>Find Keywords Where You&#8217;re Already Ranking<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Some great data is found in the table under the graph for overall search position. The table shows the exact queries that people have used in a Google search and found your website. Click the &#8220;filter&#8221; icon and you can choose &#8220;average position&#8221; which will show you the average search result position for each individual keyword. That&#8217;s gold right there!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I am always happy when I have a search term in the top five spots \u2013 because that means my website is showing up at the top of page one in search results.&nbsp;<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">How to use this information:<\/span><\/i><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check if there are keywords at the top that you definitely do not want people finding for you when using.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pay attention to which search queries that are getting the biggest results. Since you&#8217;re already ranking, it&#8217;s easy to add some related or complementary keywords to also rank.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edit copy on your site to remove keywords you aren&#8217;t wanting to rank for. Flesh out those where you already in a top search position.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can download this chart to be able to manipulate the data further.<\/span><\/p>\n<h1><b>Quick Social Media Audit<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Social media quick audits primarily focus on whether the topics we hope are trending are the ones gaining the most exposure and engagement.<\/span><\/p>\n<h2><b>Use Facebook Insights to Find Top Performing Posts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook readily provides this information on their Insights tab of a business page. However, for best results download the Excel spreadsheet so that it&#8217;s easier to search. Export using the Posts Data option to review individual post data.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, Facebook limits the number of days you can export at one time; so if you have not been downloading this data regularly, I suggest you download it for the current year by quarter. Then compile them all into one spreadsheet, and you can then easily sort and filter.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">How to use this information:<\/span><\/i><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use conditional formatting in Excel to highlight posts with different keywords.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">You can color-code based upon product or service keywords, content pillars, etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sort each color-coded post by two columns: total reach and total engaged users.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Facebook cares about engagement. View which posts overall have the most engagement, plus by each color code.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use this data to determine what types of content are performing best with your audience, so you know what to replicate. <\/span>&nbsp;<\/li>\n<\/ul>\n<h2><b>Use YouTube Insights to Tap Into the 2nd Largest Search Engine<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Following your YouTube stats is critical if you use videos in your marketing. This is especially important considering YouTube is the second largest search engine after Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Channel Analytics inside of YouTube Studio provides great information. For this quick audit, use two date timeframes \u2013 the current calendar year, plus lifetime. Lifetime is important to consider if you plan to monetize your channel, since YouTube requires 1000 subscribers minimum, plus 4,000 watch hours in the past 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In both date range views, scroll down and check which videos were top viewed, plus check the average view length for each in the list. YouTube prefers videos that get a longer view time (and keep people on their platform longer).<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">How to use this information:<\/span><\/i><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Note topics generating the most views and longest views to generate new content ideas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use these top videos and optimize them for video SEO to drive views across your channel and to your website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also\u2026 yes, you need to be doing SEO on YouTube as well. We&#8217;ve been teaching a course on these methods for several years because we know how effective it can be. If you use video at all, video SEO can be one of the best strategies to increase traffic to your website and increase customers.<\/span><\/p>\n<h1><b>Quick Branding Audit<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">A quick branding audit is a great way to fine-tune your brand messaging for your marketing annual planning.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the data you&#8217;ve gathered and start looking at your brand messaging. Ask yourself questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are the top posts relayed in a way that reflects the brand?&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are we telling the brand story correctly and effectively?&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is our chosen brand messaging only found in some poorly performing posts \u2013 meaning our selected messaging isn&#8217;t engaging properly?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since much of the data compiled also includes images and video, check visual branding as well.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are the proper brand colors and imagery being used?&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the visual communication reflect our brand voice?<\/span>&nbsp;<\/li>\n<\/ul>\n<h3><i><span style=\"font-weight: 400;\">How to use this information:<\/span><\/i><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine if you need to review and update brand messaging and voice \u2013 especially with the pivots businesses have made in 2020, this is important.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check if you need to revise your visual messaging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose how to more effectively use voice, messaging and visuals in your marketing.<\/span><\/li>\n<\/ul>\n<h1><b>How to Use Quick Marketing Audit Data for Annual Planning<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">You&#8217;ve reviewed some key indicators, and hopefully downloaded data as spreadsheets when available. Next up, pop these into a Google Sheet template.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/vickywu.us\/quick-marketing-audit-resources\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">You can copy the template we have developed here<\/span><\/a><span style=\"font-weight: 400;\">. This will help you create a monthly marketing dashboard and see an overview of your results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the data gathered to fine tune existing marketing strategies, choose new marketing strategies and roll it into annual planning. And now that you\u2019re ready to do your own quick marketing audit, be sure to access our list of favorite tools and templates at<\/span><a href=\"https:\/\/vickywu.us\/quick-marketing-audit-resources\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">https:\/\/vickywu.us\/quick-marketing-audit-resources<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>While you&#8217;re at it, consider trying HoneyBook&#8217;s <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/all-in-one-business-platform\">small business management platform<\/a> to help you streamline your work process.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-897a163 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-897a163 hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p class=\"p1\"><i>Ready to jump start your business processes and planning? Get our <\/i><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/business-processes-planning#email\"><span class=\"s1\"><i>Business Processes &amp; Planning<\/i><\/span><\/a> Ultimate Guide.<\/p>\n<p class=\"p1\"><i>Plus, 6 more posts you might like:<\/i><\/p>\n<p class=\"p4\"><span class=\"s2\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/automating-your-business-processes\">Tracking and Automating Your Business Processes<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s2\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/streamline-bookkeeping-business\">How to Streamline Bookkeeping for Your Business<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s2\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/best-business-planning-tool-boundaries\">My Best Business Planning Tool: Why Boundaries Make Me a Better Businesswoman<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s2\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/workflows-boost-profits\">6 Workflows to Keep You Sane (And Boost Your Profits)<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s2\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/simple-goal-setting-tips\">4 Simple Goal Setting Tips to Stop Wasting Time <\/a><\/span><\/p>\n<p class=\"p4\"><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/creating-goal-map\">Creating a Goal Map for Personal and Professional Goals<\/a><\/p>\n\n\n\n<p><a class=\"cta hero-btn\" data-sumome-listbuilder-id=\"69d2131d-dde2-44e0-955d-77736b60e871\">Download Guide<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year, I take clients through a quick marketing audit and planning process for the next year. That planning always starts with an audit of their current online presence.&nbsp; Where a lot of people make mistakes \u2013 in business and life &#8211; is assuming everyone is starting at the same place and ending at the [&hellip;]<\/p>\n","protected":false},"author":679,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-31684","post","type-post","status-publish","format-standard","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":""},"post_excerpt_stackable_v2":"<p>Every year, I take clients through a quick marketing audit and planning process for the next year. That planning always starts with an audit of their current online presence.&nbsp; Where a lot of people make mistakes \u2013 in business and life &#8211; is assuming everyone is starting at the same place and ending at the same goal. You must know where you&#8217;re starting to be able to choose the most effective marketing strategies that will get you to your final goal. For a quick audit of a client&#8217;s online presence, we cover website, keywords, social media, YouTube specifically if they&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Vicky Wu","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/vicky-wu"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Perform a Quick Marketing Audit | HoneyBook<\/title>\n<meta name=\"description\" content=\"When you come up with a new marketing strategy for the year, start with this quick marketing audit for business planning and to perform well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Perform a Quick Marketing Audit | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"When you come up with a new marketing strategy for the year, start with this quick marketing audit for business planning and to perform well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-05T13:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/12\/annie-spratt-g9KFpAfQ5bc-unsplash-1-1250x1024.jpg\" \/>\n<meta name=\"author\" content=\"Vicky Wu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vicky Wu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit\",\"name\":\"How to Perform a Quick Marketing Audit | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/12\/annie-spratt-g9KFpAfQ5bc-unsplash-1-1250x1024.jpg\",\"datePublished\":\"2021-01-14T13:00:00+00:00\",\"dateModified\":\"2022-08-05T13:41:48+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/#\/schema\/person\/fb6e8bd4a95ab28248b3b020b8549a53\"},\"description\":\"When you come up with a new marketing strategy for the year, start with this quick marketing audit for business planning and to perform well.\",\"breadcrumb\":{\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit#primaryimage\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/12\/annie-spratt-g9KFpAfQ5bc-unsplash-1-1250x1024.jpg\",\"contentUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/12\/annie-spratt-g9KFpAfQ5bc-unsplash-1-1250x1024.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/quick-marketing-audit#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hbb.reliablepenguin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; 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