{"id":31755,"date":"2021-01-26T08:00:00","date_gmt":"2021-01-26T13:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=31755"},"modified":"2022-08-05T05:24:54","modified_gmt":"2022-08-05T12:24:54","slug":"know-your-ideal-client","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/know-your-ideal-client","title":{"rendered":"Why You Need to Know Your Ideal Client"},"content":{"rendered":"\n
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Have you ever wondered why<\/em> you actually need to know your ideal client?<\/p>\n\n\n\n

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Maybe you’ve said: \u201cBut my service \u200breally<\/em>\u200b is for everyone…\u201d<\/p>\n

When I asked a client why she was hesitant to narrow down her ICA (Ideal Client Avatar), this was her answer \u2014 it was the answer I was expecting.<\/p>\n

I hear this at least a few times a week \u2014 that your life-changing offer will benefit anyone (and everyone) who has the pleasure of experiencing it.<\/p>\n

And while you may be right about that, there\u2019s power in speaking to one individual person before you speak to the masses. We’re here for you to learn how important it is to know your ideal client<\/a>.<\/p>\n

Why You Must Know Your Ideal Client<\/h2>\n

Let me explain: your offer is one-of-a-kind and really can help a wide variety of people. But when we try to speak to everyone, we, unfortunately, end up speaking to no one. As your messaging starts to get less specific (because you\u2019re catering to a wide variety of goals and challenges), it becomes less impactful.<\/p>\n

So, rather than casting a wide net, our goal is to hone in on the one person we want to speak directly to, serve, and support. It may seem counterintuitive, but you\u2019ll be better able to develop an intentional messaging strategy that cuts through the noise \u2014 ultimately making a bigger impact.<\/p>\n

Your community will feel seen, heard, and supported by your specific messaging. Your ICA will feel aligned with you and your brand because they have confidence that you understand their problems and that you have the solution they need.<\/p>\n

All of this leads to a higher conversion rate and will actually increase the amount of paying clients who come from your marketing channels.<\/p>\n

Plus, when your ICA is bought into your brand, they will actively engage in your community, champion your programs, and contribute to your movement \u2014 ultimately creating a culture where your ICA thrives.<\/p>\n

Let\u2019s dig in a little deeper to the importance of knowing your ICA, so you can make changes to your messaging, and create something that makes your ICA feel like they are a part of something so much bigger than themselves.<\/p>\n

What is an Ideal Client Avatar (ICA)?<\/h2>\n

ICA stands for Ideal Client Avatar. It\u2019s a detailed profile that describes the client you want to work with \u2014 the most aligned and perfect fit for your unique expertise, values, and vision.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Everything you do in your business (if done successfully) relies on this profile. Your community needs to know 3 things. That you:<\/p>\n

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  1. \n

    see and hear them \u2014 you know who they are, recognize their presence, and are creating content and community designed \u200bfor them<\/p>\n<\/li>\n

  2. \n

    understand their problems, sympathize with their pains, have an alternate perspective to offer them because you\u2019ve been where they are<\/p>\n<\/li>\n

  3. \n

    can help them get to their vision \u2014 give the powerful tools to achieve their goals, connect them with like-minded people in your community, and offer support in the form they want and need it<\/p>\n<\/li>\n<\/ol>\n

    To accomplish all of this, we first need to craft an ICA profile. Once you have a detailed profile, you can find individuals who fit the profile, build meaningful relationships, craft a targeted offer (that facilitates a successful transformation), and create copy and content that converts clients easily.<\/p>\n

    What you need to know to create your ICA<\/h2>\n

    I recommend breaking down your ICA into four main categories.<\/em><\/p>\n

    Who you help\u200b: this is who your ICA is<\/h2>\n
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    1. \n

      Demographic information (age, gender, location)<\/p>\n<\/li>\n

    2. \n

      Consumer behaviors (budget, spending habits, brands they buy from)<\/p>\n<\/li>\n

    3. \n

      Values and personality traits<\/p>\n<\/li>\n

    4. \n

      What events they attend + communities they\u2019re apart of<\/p>\n<\/li>\n

    5. \n

      What media they consume (blogs, podcasts, magazines, etc)<\/p>\n<\/li>\n

    6. \n

      Who they are NOT (what traits make them NOT a good fit)<\/p>\n<\/li>\n

    7. \n

      What would offer you credibility in their eyes (media features, brand partnerships, data to share)<\/p>\n<\/li>\n<\/ol>\n

      This information, while seemingly trivial, makes a big difference in the opportunities you seek out to expand your business, and can add personality to your content.<\/em><\/p>\n

      For example, at Curate Well Co<\/a>., we know that our ICA knows, likes, and trusts Rising Tide Society (#same), so we pursued collaborating on this piece!<\/em><\/p>\n

      As another example, we know that our ICA loves personal development books by authors like Brene Brown and Glennon Doyle \u2014 so we use these as pop culture references in our viral content.<\/em><\/p>\n

      What you help them with: \u200bthis is what your ICA wants and is challenged by<\/h2>\n
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      1. Desires \u2014 big picture, what does your ICA want for themselves<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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        1. \n

          Goals \u2014 what goals serve as benchmarks for your ICA on their journey to fulfilling their desires?<\/p>\n<\/li>\n

        2. \n

          Problems \u2014 what are the tangible obstacles your ICA faces in your area of expertise<\/p>\n<\/li>\n

        3. \n

          Pains \u2014 what is the emotional experience of having those problems? What does it feel like?<\/p>\n<\/li>\n

        4. \n

          False beliefs \u2014 what does your ICA currently believe that might be holding them back?<\/p>\n<\/li>\n<\/ol>\n

          This is debatably the MOST important part of the ICA profile. Successful businesses solve problems \u2014 and knowing what our ICA\u2019s problems are allows you to help them in a meaningful way. Knowing this information takes your product or service from \u201cnice to have\u201d to \u201cmust have\u201d because it has clear value.<\/p>\n

          For example, we know that one of your ICA\u2019s problems is that she\u2019s struggling to get in front of the right audience, in order to create more consistency (revenue and clients) in her business, and that makes her feel like \u201cI should know better\u201d \u2014 after all, she\u2019s an expert in what she does and she\u2019s been wildly celebrated for it in the past, so why can\u2019t she find people who want\/need it?!<\/p>\n

          In addition to tangible tools that teach her what she doesn\u2019t yet know (mastering the business side of her business), our offers include connection to other women in our community, so she can collaborate and cross-pollinate with other women (who feel the exact same way she does) to expand her reach. It\u2019s knowing this information that makes your offer the one your ICA wants.<\/p>\n

          How you help them\u200b: this is how you solve your ICA\u2019s problems, and make results possible<\/h2>\n