{"id":32248,"date":"2021-03-04T08:00:00","date_gmt":"2021-03-04T13:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=32248"},"modified":"2022-08-05T05:10:48","modified_gmt":"2022-08-05T12:10:48","slug":"increase-reach-profits-facebook-ads","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/increase-reach-profits-facebook-ads","title":{"rendered":"How to Increase Your Reach and Profits with Facebook Ads"},"content":{"rendered":"\n
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Photo By The Fifth Media<\/figcaption><\/figure>\n\n\n\n

Maybe you haven’t even begun online advertising, let alone researched how to increase your reach and profits with Facebook Ads.<\/span><\/p>\n

Have you ever felt stunted by your organic reach on Facebook and Instagram and thought <\/span>\u201cif only I could get more traffic to my offers and services it would scale so quickly! I am giving loads of valuable information, but I just need a bigger audience!\u201d<\/span><\/i><\/p>\n

Yup, I get it, most service-based businesses and freelancers feel this way. This is why I love having the opportunity to share how transformative Facebook Ads can be!<\/span><\/p>\n

Instagram has changed immensely. The algorithm is no longer in chronological order. Most days your followers don\u2019t see your posts on their timeline, so how could they possibly interact with a post that Instagram won\u2019t even show them?!<\/span><\/p>\n

The Power of Facebook Ads<\/h2>\n

Here\u2019s the power of Facebook Ads, you no longer have to WAIT for your ideal client<\/a> to find you. And let\u2019s face it, Instagram makes it almost impossible. Now, YOU have the power to find your ideal client and get in front of them consistently.<\/span><\/p>\n

I am going to break down a proven strategy that I provide to service-based businesses and freelancers. If you\u2019re ready to increase your reach and profits with Facebook Ads, read on.<\/span><\/p>\n

How to Increase Your Reach and Profits with Facebook Ads<\/b><\/h2>\n

Identify your Objective<\/b>: <\/span><\/h2>\n

Before you begin running ads, you want to determine what your ideal outcome of running the ads looks like. Many people skip this step and end up frustrated when they do not see \u201cresults.\u201d However, you can\u2019t quantify results unless you set your objective. <\/span>Objectives vary <\/span><\/i>from business owner to business owner<\/span>. <\/span><\/i>You may be looking to increase leads for your freebie, tripwire or free masterclass. Perhaps you need more leads for your \u201cdone-for-you services\u201d if you are an agency owner or freelancer. Or you could be looking to send more leads into your course or evergreen funnel. Whatever your objective, you want to identify it first. This is the key to success and how you can increase your reach and profits with Facebook Ads. <\/span><\/p>\n

Frame the Client Journey: <\/b><\/h2>\n

Before running ads, you want to plan out the steps necessary to achieve your desired objective (the same objective you defined in step one). This framing is referred to as a <\/span>funnel<\/span><\/i>. A funnel is a series of steps a customer walks through before completing your desired objective. A sales funnel includes four phases: <\/span>awareness, interest, decision and action. <\/span>Now, let\u2019s frame the client journey\/funnel for a lead generation<\/a> objective.<\/span><\/p>\n

Awareness:<\/b><\/h2>\n

So how do we get our ideal client\u2019s attention and make them aware of our amazing offers and services? The best way is to <\/span>add value<\/span><\/i>. There are millions of ads running everyday, the way you stand out is by thinking outside of the box! Use Ad creatives that solve a problem or pain point your ideal client may have. <\/span>TIP: Use Video Ads. Video ads convert far better than still images. <\/i><\/b>The ad should catch your ideal client\u2019s attention and create urgency for them to want to take action (aka click on your ad)!<\/span><\/p>\n

Interest:<\/b><\/h2>\n

After someone clicks on the ad they should come to a landing page that offers them something of value. This could be a number of things. For example, a freebie, a toolkit, a free audit, consultation or training; it can literally be any of those.. However, be sure it\u2019s something your ideal clients want and can benefit from. You might be thinking\u2026 \u201cWe\u2019re trying to increase reach and <\/span>profits<\/span><\/i> with Facebook Ads, right? Why are we giving something away for <\/span>free<\/span><\/i>?\u201d Because we want to establish trust. Trust is essential when running ads to cold audiences (people who do not know you) because people only buy from people they like, know and <\/span>trust<\/b>! <\/span><\/p>\n

TIP: Be sure to give the free offer <\/i><\/b>after<\/b> they\u2019ve given you their name and email on an opt-in form or <\/i><\/b>HoneyBook Contact Form<\/i><\/b><\/a> on the landing page. This way you can add them to your email list and nurture them further!<\/i><\/b><\/p>\n