{"id":34043,"date":"2021-07-06T07:00:00","date_gmt":"2021-07-06T11:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=34043"},"modified":"2022-08-05T05:09:26","modified_gmt":"2022-08-05T12:09:26","slug":"increase-conversion-with-seo","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/increase-conversion-with-seo","title":{"rendered":"How To Use SEO to Increase Your Conversions"},"content":{"rendered":"\n

Developing a targeted SEO strategy is one of the best ways to increase long-term conversions on your website. Learn how to create content and optimize for your target audiences. <\/em><\/p>\n\n\n\n

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When thinking about SEO, most business owners focus on the traffic it brings. Watching your website traffic grow is a great indication of overall business growth<\/a>. But while a boost in organic traffic and visibility can bring you better brand recognition, it\u2019s also important to translate that traffic into action. <\/span><\/p>\n

Developing an SEO strategy that drives conversions is one of the best ways to create a steady flow of leads. Unlike other marketing efforts, SEO is something that you can watch grow over time and eventually see the biggest ROI (return on investment). Instead of relying on a budget, you can work on improving your SEO as long as you have the time and resources to create and optimize content. <\/span><\/p>\n

One great way to think about SEO is as a two-way communication tool. While your audience searches for information and resources, you can be there to answer their questions and provide what they need. That way, it\u2019s easier to keep the relationship moving once they land on your website. With the right strategy in place, you can convert visitors to leads and nurture them into clients. The trick is to make sure you\u2019re on the same page as them\u2013and ideally, that\u2019s the first page of Google!<\/span><\/p>\n\n\n\n

Make It Easy For Your Audience to Find You<\/h2>\n\n\n\n

Before you can focus on conversions, you need to make sure your <\/span>ideal clients<\/span><\/a> are finding you online. Tailor your content to the specific needs that you can help solve with the services you offer. The further your content is from your business objectives, the less likely readers will be ready to convert. <\/span><\/p>\n

One great way to develop targeted content is to think about your current or past clients\u2019 pain points. Then, conduct <\/span>keyword research<\/span><\/a> to identify how people are searching for solutions online. Focus on longer-tail keywords to begin creating content that\u2019s highly relevant to both you and your audience. These searches are typically longer and more specific\u2013they may have lower search volume, but they tend to offer greater business value. <\/span><\/p>\n

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As you create content, you can also use a traditional marketing funnel to help determine which topics are more likely to bring in visitors and lead to conversion. Your outer funnel topics include information relevant to your audience, but there may not be a direct correlation with your services. <\/span><\/p>\n

For a business coach, a blog post about staying focused while working could bring in traffic from relevant audiences, but it may also include readers who aren\u2019t business owners. While this type of content is still valuable for brand awareness and traffic, make sure it links to more inner funnel content that can drive readers toward your services. A blog post about staying focused could link to other posts about developing goals as well as downloadable content to help readers plan their time. Through linking to more actionable content, you can make sure your outer-funnel content is still valuable. <\/span><\/p>\n\n\n\n

Create a Seamless User Experience<\/h2>\n\n\n\n

Once a visitor lands on your site, a poor experience can quickly turn them away. On the other hand, an excellent experience can lead them to explore your site and convert. One part of creating a good experience is <\/span>relevancy and authority<\/span><\/a>, while the other part includes interaction. <\/span><\/p>\n

When it comes to authority, you want to make sure your content makes sense for your business. While relevance is important for SEO, it also signals to readers whether or not they should trust you. For example, a web designer creating content about fitness coaching wouldn\u2019t seem trustworthy to either search engines or readers. Continuity between your content and services creates a better experience, and your visitors will more likely have the mindset to convert. <\/span><\/p>\n

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In creating a great user experience on your website, also consider how visitors will interact and explore. Perhaps they want to learn more about the same topic that pulled them in. Does your blog have a navigation menu and search bar they can easily use? Especially if they want to learn more about you and your services, it shouldn\u2019t take more than a few clicks to contact you for more information. <\/span><\/p>\n

Focusing on technical SEO improvements will also improve your user experience, ultimately helping to increase conversions. Google does a great job of understanding what causes users to bounce off a web page, so these improvements are equally beneficial for user experience and SEO: <\/span><\/p>\n\n\n\n