{"id":34301,"date":"2021-07-07T07:00:00","date_gmt":"2021-07-07T11:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=34301"},"modified":"2022-11-29T03:20:14","modified_gmt":"2022-11-29T11:20:14","slug":"passive-income-how-to-productize","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/passive-income-how-to-productize","title":{"rendered":"Passive Income: How to Productize for a More Consistent Cash Flow"},"content":{"rendered":"\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Using digital products, you can create a more consistent cash flow for your business. Learn from business owner Latasha James as she walks through everything you need to know to productize your services. <\/span><\/i><\/p>\n\n\n\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/owedS0Zavu0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Developing passive income streams is a great way to make the most of your expertise while also helping more clients. As small business owners, we can\u2019t always count on steady revenue, but creating a more consistent cash flow by adding products to your offering can provide greater security.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even for service-based business owners, there are plenty of ways you can turn your skills into valuable products. With some initial setup time and maintenance, your product offerings can grow to serve a gap in your audience or provide add-on support for your long-term clients.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn from HoneyBook Educator Latasha James, owner of the <\/span><a href=\"https:\/\/www.jamesandpark.com\/\"><span style=\"font-weight: 400;\">James and Park Agency<\/span><\/a><span style=\"font-weight: 400;\">, as she walks us through how to productize your services. Watch our webinar recording above or read on to learn more.&nbsp; <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Developing Passive Income With Digital Products<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Imagine you could generate income without always putting in the service-based work you do on a daily basis. Every dollar wouldn\u2019t have to come from meetings and project management. As the name suggests, passive income doesn\u2019t require a ton of effort to maintain. It\u2019s as good as it sounds, as long as you\u2019re willing to put in a bit of work upfront and keep your products up-to-date.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typical examples of passive income that we hear about include stocks and affiliate income, but for service-based businesses it looks a little different. For Latasha, one of her biggest revenue sources is an online course that her audience pays to view on demand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s a digital course or a downloadable resource, everyone can turn their skillset into a valuable product.&nbsp; <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I Use Digital Products?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Even though most business owners can find a way to productize their services, it\u2019s still important to determine if it\u2019s a good fit for your business. In general, it\u2019s a great option for those who want to reach new audiences while also helping more of their client base. Of course, it\u2019s also the best way to diversify your revenue streams if you aren\u2019t interested in adding more core services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider these points to determine if digital products are right for you: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want to serve more people than you can help 1:1<\/li>\n\n\n\n<li>You want to offer options for different budgets<\/li>\n\n\n\n<li>You want to diversify your revenue<\/li>\n\n\n\n<li>Your client base is very DIY, and they\u2019re looking for an expert consultant to learn how to handle services on their own<\/li>\n\n\n\n<li>You already have a solid client base<\/li>\n\n\n\n<li>You are patient (or can be)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">You&#8217;re Already Qualified to Get Started<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the biggest blockers to developing products is thinking you\u2019re not qualified enough to get started. But the truth is, you don\u2019t need to know it all to be able to teach something! Always remember that your strength could be your blind spot. Because your talents come naturally to you, you might not realize how much of a market there is for what you offer. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-b6e8498 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block\"><style>.ugb-b6e8498 .ugb-blockquote__quote{width:70px !important;height:70px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">We get this kind of imposter syndrome\u2026 But you don\u2019t need to know it all to be able to teach something! &#8211; Latasha James<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Your unique business experience is always valuable. Remember that your clients are already coming to you for your services. What are they asking you to solve? Is there something you could easily help them with outside of your services? Consider the most common questions you receive through DMs or the content you see from competitors. Both are great indicators that the market is viable for a product you have in mind. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Decide On An Offer<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Generating passive income will be less of a lift than your primary services, but that doesn\u2019t mean you can sit back entirely and watch the money roll in. Depending on your offer, there will be a certain time commitment for setup as well as maintenance.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have less time, you\u2019ll be better off developing something like a download or a one-off product. You could also repurpose something you already have, such as turning a blog post into a more valuable eBook.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you know you have more time or help to create something, offers like online courses or signature programs could have a lot of value. These may include more content than a single download, and would likely need more time, research and resources.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, consider how much time your clients have. Would they be able to tune in for a weekly course or webinar series? They may respond better to on-demand content they can pay for and use on their own time. Don\u2019t be afraid to ask your clients directly about the time they spend on continuing education as well as the formats they prefer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you develop your offer, set a monthly revenue goal. You can use competitor and market research as well as your individual business goals. When you\u2019re pricing, be sure to consider your launch and development costs. Will you need to purchase new equipment or ad placements? Create your initial goal and continue to review your content to improve and optimize. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Examples of Repurposed and Add-On Content<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a lot of spare time to create digital products, your best path is to repurpose content you already have:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do you have Instagram videos about business topics that performed well?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Turn these into a webinar or video course<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do you already have webinars?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Build them into evergreen training courses that you can sell tickets to<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do you have high-performing blog content?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Build them into long-form eBooks or guides that you can sell on your website<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, consider offering add-on products. These would be an upsell to your current clients to bring them more value on top of your services. For photographers, this might mean a preset pack they can use to edit additional photos on their own time. Business coaches might offer a course library to 1:1 clients who want more resources. For service-based clients, you can also offer templates like questionnaires and brochures.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With any digital products, you want to make sure you aren\u2019t trading in your core services for lower-cost options. Instead, they should be an added value for current or new clients. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Elements of Digital Content<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Whenever you\u2019re developing a new offer, keep the following key elements in mind. These features are also important for free content, but they\u2019ll be especially vital for keeping your paying clients happy:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Solves a specific problem<\/strong> &#8211; What does your target audience struggle with doing, understanding or being?<\/li>\n\n\n\n<li><strong>Clear and concise<\/strong> &#8211; Short and sweet is okay. It\u2019s easier to digest and it can be easy to make it highly specific to your audience.<\/li>\n\n\n\n<li><strong>Easy to use<\/strong> &#8211; Make sure the user experience is easy and simple. Test, research and get feedback. While researching, search through what others are offering and take note of what you like and don\u2019t like.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Selling Your Content<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like anything else, you\u2019ll need to market and sell your product. To get the most out of your content, you can promote it through a variety of HoneyBook tools.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An easy way to tell your clients about your new offering is to add it to <\/span><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/app\/templates_editor\/emailSignature\/\"><span style=\"font-weight: 400;\">your email signature<\/span><\/a><span style=\"font-weight: 400;\">. It can be as quick as dropping it in as a hyperlink or linked text. With HoneyBook, you can also add it to specific email templates. If you have leads that might be better suited for a product instead of your services, be sure to let them know what\u2019s available. This way, you\u2019re working to build relationships rather than just turning down clients who may not be able to afford your services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another great way to promote your content is inside your business brochures. Include it as a service option or even link out to where you sell the product in an offboarding brochure to maintain your relationships with clients even after their project is over. Your product offering could be a perfect next step for their needs. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Sell Your Content Inside HoneyBook<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Along with promotion, HoneyBook gives you everything you need to sell your content directly inside HoneyBook. Follow these steps to build your content as a project inside your account:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Customize your project types<\/strong><\/li>\n<\/ol>\n\n\n\n<p>First, you\u2019ll need to customize your <a href=\"https:\/\/help.honeybook.com\/en\/articles\/2209112-understanding-project-types\">project types<\/a> to make sure you\u2019re reaching a targeted audience. In HoneyBook Company Settings, you can add up to 17 project types. These should include your primary services as well as your paid products, such as online courses.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Connect your project type to your contact form<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Next, sync your project types to your <a href=\"https:\/\/help.honeybook.com\/en\/articles\/3050322-using-the-honeybook-contact-form\">contact form<\/a>. You can do this by adding a \u201cproject type\u201d question in your contact form. You can change the wording of this question, but it should always tell you what service or product the client is looking for. This way, you\u2019ll easily differentiate between your product vs. service-based clients in HoneyBook.&nbsp;<\/p>\n\n\n\n<p>You can also create multiple contact forms and associate an entire contact form with your product through Project Types. To do this, you\u2019ll need to make sure the contact form sets the expectation that it will lead clients to your product. This means you\u2019ll likely need to host it on a specific web page for your product. Instead of the \u201cproject type\u201d question, you can ask other questions about interests and\/or budget for future lead nurturing and assign a given project type to that contact form as a whole instead.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Build your content in a brochure<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Using <a href=\"https:\/\/help.honeybook.com\/en\/articles\/2700810-using-honeybook-brochures\">HoneyBook brochures<\/a>, you can use the brochure file to store all your content directly inside HoneyBook. Inside a brochure, you\u2019re able to customize a design using images and text, making it a great solution for checklists, eBooks, workbooks and more.&nbsp;<\/p>\n\n\n\n<p>If you have content housed outside of HoneyBook, such as a video or webinar, you\u2019ll still be able to build a brochure that includes information while linking to your video content. For every brochure you create, you\u2019ll also need to create an email template, which is a great opportunity to thank the client for their purchase and provide instructions for how to use the content in your brochure file.<\/p>\n\n\n\n<div class=\"banner banner--light banner--bulb\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Create an automation for your digital products<\/h2>\n<p class=\"banner__body\">Make it easier to sell your products by automation the process!<\/p>\n<p class=\"banner__body\">HoneyBook&#8217;s Automations uses <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/workflows\">client workflow automation software<\/a> that lets you respond to inquiries and send your invoice and files without lifting a finger.<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/automations\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Simplify the Process<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re selling in or out of HoneyBook, don\u2019t stress over the technology you\u2019re using. If you\u2019re developing an online course, it doesn\u2019t mean you need to go out and buy a fancy camera or new video hosting platform. Instead, choose the easiest method to start with.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New products also don\u2019t mean you need to go out and find new audiences. Instead, leverage your existing audiences. Your offering will likely perform better as well if you\u2019re adding on to your additional services or helping to fill gaps.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, outsource your efforts when you need to. Though it might not always be possible, don\u2019t be afraid to hand over the reins if you\u2019re able to. Utilizing your employees or freelancers is the best way to save time. You can focus on your primary services and weigh the cost-benefit of having someone help you with the additional products.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What You Need to Get Started<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To get started building and marketing your content, you\u2019ll need three key components: an email list, content marketing and a course host or platform for your content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With your email list, start building it as a \u201chand-raiser\u201d to test the waters with your product or topic. One great way to start building the list is by offering free resources related to your topic. Have people give their email information for the free resource so you can start to nurture them and let them know when your paid content is coming.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To develop your list goals, nail down your typical sales conversion rate to determine how many people you need. If you price your content at $49 and your typical conversion rate is 1%, you can estimate $49 from a list of 100 people, $490 from a list of 1,000 people, and so forth. You can also use market research to understand industry conversion rates and pricing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With content marketing, you can use the platforms you already have to get your audience talking and invested in your topic. For instance, you can start posting brief IGTV videos or Reels about your topic and start collecting the comments as feedback for your final product.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to hosting your content, remember not to worry too much about the tech. You can always use platforms you already use that come easy to you, such as your website, your YouTube account or HoneyBook.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Developing a Launch Timeline<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Especially if you\u2019re launching a webinar or course, you\u2019ll want to develop a launch timeline to stay organized.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About <strong>60 days out<\/strong>, begin nurturing your email list and get them thinking about your content topic. This is the point where you could release a free download to build the list out and create companion social media content as well.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re <strong>30 days<\/strong> from your launch date, have your product ready to the point where you can release it to beta testers. This could be a group of your current clients that have the time to review your content and offer feedback. With enough time, you\u2019ll be able to use their feedback to improve your product for launch. Furthermore, you can use your testers\u2019 positive feedback as testimonials for your marketing efforts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re a month out, it\u2019s also time to prepare other marketing materials, such as social media graphics and scheduled posts. Make sure you also have a customer service plan ready, which will help you deal with technical issues or other assistance.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>On launch day<\/strong>, drive a sense of urgency to your email list and social media followers to create one final push. On this day, you may also want to kick off paid ads to target warm leads or other members of your audience. Throughout your launch, be sure to get as much feedback as possible!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What If It Flops?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Not everything will go as planned, and that\u2019s okay! As with anything new, it takes time to figure out what works for both you and your clients. If you don\u2019t get as much interest or you receive negative feedback, don\u2019t give up.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, work on growing your email list. Often, you might not be targeting the right people, or may just have too small of a list to generate enough conversions. Make sure you\u2019re creating your list with the audience that\u2019s most targeted to your product.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also re-work your idea based on the feedback you received from a beta test or from the initial launch. Change or add on to your product and re-launch it afterward. Whether your offering was a flop or win, you\u2019ll need to optimize and re-launch periodically, so it\u2019s okay to launch it as many times as you need. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Setting Up an Automated Product Workflow For Passive Income<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve put in the initial work, you can create a mostly passive process through HoneyBook thanks to their <\/span><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/automations\"><span style=\"font-weight: 400;\">client workflow automation software<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019ve built your content using HoneyBook files, you can set up a step-by-step process that automatically sends them to your clients once they\u2019ve paid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve created your content, make sure your files are titled appropriately so they\u2019re easy to find. When you create a new automation, you\u2019re able to set up the cadence and triggers associated with your files and email templates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only step you\u2019ll have to do manually is to send your clients an <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/online-invoices\">online invoice<\/a>\u00a0when they\u2019re ready to pay for your product. Set clear expectations with clients that they\u2019ll receive an invoice when they inquire through your contact form and include all the necessary information they\u2019ll need about your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the project types from earlier, and the connected contact form, you can make it so the automation kicks off as soon as you\u2019ve sent an invoice and received payment through the <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/online-payment-software\">online payment software<\/a>. You\u2019ll be able to send your content all in one automated email or establish a cadence for multiple pieces of content over a longer period of time. Be sure to include a thank you email at the end and let your clients know how they can continue to engage with your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While your automation can bring you passive income with just a few clicks, you\u2019ll still want to continually update and optimize your content and process. With methods of passive income in your toolkit, your business and brand can benefit in the long term.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more expert tips from other small business owners, visit our <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=WjV-4L8zST4&amp;list=PL6TUvBzCkmeU4IzHu9KRajMlkxYUCCqmP\"><span style=\"font-weight: 400;\">Chats With Small Business Owners<\/span><\/a><span style=\"font-weight: 400;\"> webinar playlist. Professionals like Latasha walk us through everything from your client experience to your service pricing. <\/span><\/p>\n\n\n\n<div class=\"banner banner--dark banner--sparkles\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Sell More With HoneyBook<\/h2>\n<p class=\"banner__body\">Manage your services and digital products in one place with HoneyBook.<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/\">Start free trial<\/a><\/div>\n<\/div>\n\n\n\n<p><em>This post was updated in August 2021 when the HoneyBook Workflow tool was renamed to Automations. The <a class=\"waffle-rich-text-link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/automations\">HoneyBook Automations tool<\/a> maintains the same functionality with the ability to automate communications, tasks and more. For more information about the Automations update, check our <a class=\"waffle-rich-text-link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/new-honeybook-features-august-2021\">August 2021 Release Notes<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using digital products, you can create a more consistent cash flow for your business. Learn from business owner Latasha James as she walks through everything you need to know to productize your services. &nbsp; Developing passive income streams is a great way to make the most of your expertise while also helping more clients. As [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":77593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[355,186],"class_list":["post-34301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-digital-products","tag-passive-income"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/07\/Productize-feature-image_3430396d54.png",360,200,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/07\/Productize-feature-image_3430396d54-150x150.png",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/07\/Productize-feature-image_3430396d54-300x167.png",300,167,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/07\/Productize-feature-image_3430396d54.png",360,200,false],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/07\/Productize-feature-image_3430396d54.png",360,200,false],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/07\/Productize-feature-image_3430396d54.png",360,200,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/07\/Productize-feature-image_3430396d54.png",360,200,false]},"post_excerpt_stackable_v2":"<p>Using digital products, you can create a more consistent cash flow for your business. Learn from business owner Latasha James as she walks through everything you need to know to productize your services. &nbsp; Developing passive income streams is a great way to make the most of your expertise while also helping more clients. As small business owners, we can\u2019t always count on steady revenue, but creating a more consistent cash flow by adding products to your offering can provide greater security.&nbsp; Even for service-based business owners, there are plenty of ways you can turn your skills into valuable products.&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"HoneyBook","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/honeybook"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create Passive Income by Productizing Your Services | HoneyBook<\/title>\n<meta name=\"description\" content=\"Using digital products, you can create passive income and consistent cash flow. 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