{"id":36086,"date":"2021-10-15T11:31:01","date_gmt":"2021-10-15T15:31:01","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=36086"},"modified":"2024-05-29T04:21:55","modified_gmt":"2024-05-29T11:21:55","slug":"finding-brand-ambassadors","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/finding-brand-ambassadors","title":{"rendered":"Finding Brand Ambassadors in Your Existing Community"},"content":{"rendered":"
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feminist multiethnic female co-workers working together and taking notes on notebook in a modern and bright office<\/figcaption><\/figure>\n

Growing a business is a team effort\u00a0even if you are a solopreneur. When you have a reliable team, you can trust that they will share the responsibility of promoting your brand near and far. But, whether you have a team or not, the secret is that brand ambassadors are all around you if you know where to look. It does not matter where you live or what you do; there are people in your existing network who are ready and willing to speak your praises. <\/span><\/p>\n

If you are looking around wondering where these people are, you might need to look outside your immediate professional network. It\u2019s likely you have already tapped into those people and have earned referrals. But, when you step outside of that small circle, you\u2019d be shocked to see how many people are in a position to support you and your business! So, here\u2019s where you can start looking:\u00a0<\/span><\/p>\n

Friends and Family<\/h2>\n

Are you loud and proud about your business when surrounded by loved ones? Do you talk about your passion and desire to share your superpower far and wide? Or do you tend to keep that part of your life separate from your circle? Stop hiding your light.\u00a0These are the people who are the most inclined to refer your business to others!\u00a0<\/span><\/p>\n

They already love you, so they will love your brand as well. So, first, tell them all about what you do and your process for creating results. Then, when they hear that an acquaintance is seeking out the services you provide, they will be quick to share your information and gush about your successes. Wouldn\u2019t you do the same for them?<\/span><\/p>\n

Past Clients<\/h2>\n

You\u2019re missing out on a big referral source if you are not maintaining relationships with clients after wrapping up. Happy clients lead to positive testimonials\u00a0and if they are telling all of their friends about you, you will likely hear from some of them when the time comes!\u00a0<\/span><\/p>\n

Be intentional about building a post-client experience filled with delightful touchpoints. Don\u2019t worry, it does not have to require a lot of time or money. Wedding professionals may consider sending a sweet anniversary gift to their couples. Artists might offer exclusive discounts or digital freebies to customers. Whatever it is, keep showing up in their inboxes and on their social media feeds to remain top-of-mind for referrals.\u00a0<\/span><\/p>\n

Your Go-To Small Businesses<\/h2>\n

The world is a better place when small businesses support other small businesses. For example, consider all of the brands you regularly support: your favorite coffee shop, your hairstylist, your go-to fashion boutique and so on. While they may be in different industries than you, that does not mean you can\u2019t have a mutually beneficial relationship! Here\u2019s how:\u00a0<\/span><\/p>\n