{"id":36502,"date":"2023-06-29T15:41:43","date_gmt":"2023-06-29T22:41:43","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=36502"},"modified":"2023-06-30T10:21:56","modified_gmt":"2023-06-30T17:21:56","slug":"lead-generating-quiz","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/lead-generating-quiz","title":{"rendered":"Increase your lead capture with a lead gen quiz"},"content":{"rendered":"\n

Learn how to create a lead generation quiz with these three key elements. Capture more leads and nurture them better. Turn those leads into clients<\/em><\/em>.<\/p>\n\n\n\n

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You may roll your eyes when Buzzfeed quizzes ask \u201cWhat Disney Princess Are You?\u201d, but you may not realize how brilliant these personality quizzes are. People love them because they\u2019re fun and give them information about themselves, and they also double as lead generation tools<\/a>.<\/p>\n\n\n\n

It takes time to create a new email opt-in and you don\u2019t want to spend it creating a freebie that won\u2019t perform. Trust me when I say quizzes are worth the time investment.<\/p>\n\n\n\n

My brand voice style quiz helped me generate over 700 subscribers on its first day and gained 2,500 more subscribers in the next few months without paid ads.<\/p>\n\n\n\n

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  • Industry-specific lead gen quizzes<\/a><\/li>\n\n\n\n
  • Develop specific and unique quiz results<\/a><\/li>\n\n\n\n
  • Develop personalized email sequences<\/a><\/li>\n\n\n\n
  • Why are lead gen quizzes so effective?<\/a><\/li>\n\n\n\n
  • How to create a quiz<\/a><\/li>\n\n\n\n
  • Lead gen quiz promotion<\/a><\/li>\n<\/ul>\n\n\n\n

    Lead generation<\/a> is usually part of the beginning of a clientflow<\/a>. This is where you capture prospects before qualifying your leads\u2014and what better way to increase your audience of prospects than with a fun lead gen quiz?<\/p>\n\n\n\n

    My lead generation<\/a> quiz has been my highest-performing freebie to date, but it\u2019s about more than building my list. Through the quiz, I\u2019ve been able to collect real data from my audience in a way that\u2019s fun, interactive, and enjoyable. <\/p>\n\n\n\n

    Quizzes have the added benefit of giving quiz takers unique insights for better self-discovery, helping them feel seen and like they learned something at the end of the quiz. If you\u2019re interested in creating a lead-generating quiz for your own brand, here are some of the main elements you\u2019ll need.<\/p>\n\n\n\n<\/a>\n\n\n\n

    1.  Industry-specific lead gen quizzes<\/h2>\n\n\n\n

    If I put a quiz on my website that says \u201cWhat Clothing Style Fits You?\u201d, people would be very confused because I\u2019m a copywriter for small businesses. <\/p>\n\n\n\n

    Instead, I choose quiz topics that are aligned with my website copywriting niche. Your own focus topics will depend on what industry you\u2019re in and who you serve.<\/p>\n\n\n\n

    When you have a list of potential topics, ask a few of your business friends or people who match your ideal client<\/a> description about which topics they love most. Do some keyword research to determine which terms are ranking and are interesting to your target audience. Once you\u2019ve chosen your quiz topic, it\u2019s time to craft an attention-grabbing title that\u2019s clear rather than clever.<\/p>\n\n\n\n