{"id":36810,"date":"2021-11-23T08:00:00","date_gmt":"2021-11-23T13:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=36810"},"modified":"2023-03-24T04:37:47","modified_gmt":"2023-03-24T11:37:47","slug":"how-to-use-client-gifts-to-showcase-your-brand","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/how-to-use-client-gifts-to-showcase-your-brand","title":{"rendered":"How to Use Client Gifts to Showcase Your Brand"},"content":{"rendered":"\n

Whether you’re preparing for the holiday season or looking to add a special touch to your client experience, learn how to use client gifts to showcase your brand! Your clients will appreciate personalization that shows you care.<\/em><\/p>\n\n\n\n

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@ohhellomaker<\/a> Oh Hello Maker<\/figcaption><\/figure>\n\n\n\n

Clients and customers are at the heart of every independent business. If they don\u2019t feel appreciated by a business, they are more likely to move to a competitor. Once that relationship is lost, it takes a lot more time and effort to acquire a new client.<\/span><\/p>\n

This is why it\u2019s so important to build an unforgettable client experience beyond the moment where they spend their dollars with you. <\/span><\/p>\n

As the year comes to a close, client holiday gifts are a fantastic option to round out the year on a positive note and boost customer loyalty and retention. <\/span><\/p>\n\n\n\n

Why Are Client Gifts Important?<\/h2>\n\n\n\n

Client gifts (also known as corporate gifting) are a way to create a new touchpoint with your clients through gifting them something special. This is usually done at the end of year during the holiday season. <\/p>\n\n\n\n

What clients are typically gifted can vary: it could be branded swag, a selection of a business\u2019s products, or even an experience like a ticket or voucher. <\/p>\n\n\n\n

Client gifts are also usually strategically placed in custom packaging, which creates a memorable unboxing experience.<\/p>\n\n\n\n

Giving a gift creates an emotional connection between the giver and receiver, as well as a personalized experience for the recipient.<\/p>\n\n\n\n

From a business perspective, it creates positive associations with your brand and encourages clients to champion your business. By building that bond, clients will be more likely to continue working with you and refer your business to others in the years to come.<\/p>\n\n\n\n

A report by Motista<\/a> found that customers who are emotionally connected to a brand have a 306% higher lifetime value<\/strong> than customers that are merely satisfied.<\/p>\n\n\n\n

Are you ready to create client gifts for your business? Here\u2019s our five top tips to help personalize your gifting and make sure it\u2019s an overwhelmingly positive experience.<\/p>\n\n\n\n

1. Plan Ahead to Beat the Holiday Rush<\/h2>\n\n\n\n

Let\u2019s be real: the end of the year is always an incredibly busy time for small business owners, with multiple parts of the business competing for your attention.  <\/p>\n\n\n\n

Preparation is key, so planning for your client gifts should begin at least a month or more out from the crunch period in mid-December.<\/p>\n\n\n\n

Rushing to put a client gift together all but guarantees it will lose its impact. Your clients will be able to tell if you\u2019re disorganized or the idea behind your gifts hasn\u2019t been thought through properly, which isn\u2019t a great reflection on your brand. <\/p>\n\n\n\n

Planning ahead will also give you more time to personalize your gifts. Instead of picking up generic options for everyone, you\u2019ll have more time to think about each client and what they might want. The more personalized you are, the better the gifting experience.<\/p>\n\n\n\n

There\u2019s no time like the present, so start planning the concept for your client gift now!<\/p>\n\n\n\n