{"id":36865,"date":"2021-11-29T07:00:47","date_gmt":"2021-11-29T12:00:47","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=36865"},"modified":"2022-08-14T11:54:16","modified_gmt":"2022-08-14T18:54:16","slug":"leads-into-clients","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/leads-into-clients","title":{"rendered":"Using your Fab Factor to turn Leads into Clients on Autopilot"},"content":{"rendered":"

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We\u2019d all love to be connecting more with our leads, making them feel special and building relationships daily. But we only have so many hours in a day and, being entrepreneurs, most of us want to spend our precious time working with our existing clients and using our creative superpower. So how can we put all this on autopilot whilst still retaining that personal touch and building real connections with our audience? <\/span><\/p>\n

That\u2019s where the power of automation comes in, specifically your automated sales funnel. But not just any sales funnel, one that speaks to your audience builds an emotional connection and has a healthy dose of your very own \u201cfab factor.\u201d Your ideal client<\/a> needs to feel like you get them, have things in common with them and ultimately as if they could sit across a table in a caf\u00e9 and have coffee and cake with you. It\u2019s about establishing engagement, emotion and empowerment through your marketing. How do you make this happen? By implementing your fab factor.<\/span><\/p>\n

What is Your Fab Factor?<\/h2>\n

Your fab factor is your unique blend; the thing that makes you, you. To use a French phrase, because I do live in France, it\u2019s your \u2018<\/span>Je ne sais quoi\u2019<\/span><\/i>. The one thing nobody else can have, borrow or use. An example could be your passion for baking. Perhaps baking is a way to relieve stress and helps you get into your happy place. Baking would then be your fab Factor.<\/span><\/p>\n

This is an amazing way for you to bond with your audience over a shared love or passion. You\u2019d talk about it regularly and inject it into your social media, emails and blog posts as a way to connect with your audience and stand out from the crowd.<\/span><\/p>\n

Why it\u2019s So Important to Embrace Your Fab Factor<\/h2>\n

Because sales are like dating, you have to show your fabulous personality to get a second date. When it comes to attracting clients to your business you\u2019re effectively getting them to fall in love with you. For me, my fab factor is my obsession with ABBA. I\u2019m a self-confessed Abbaholic and talk about them all the time. I find ways to link their songs to business tips and ideas, I use their songs in my Instagram Reels and yes, I\u2019m afraid it does involve lip-synching, but my audience loves it. <\/span><\/p>\n

I even rewrote the words to \u2018Dancing Queen\u2019 and sang it as the opener to a virtual summit for the wedding industry. I refer to them often. So much so that when Abba announced their new Voyage album, I received a ridiculous number of messages from my audience telling me the first thing they thought of when they heard the news was me. That\u2019s a powerful connection built using my fab factor. <\/span><\/p>\n

The Attract and Repel Strategy<\/h2>\n

You only want to attract the people you connect with. Those who want to be part of your community. The others you want to repel and wave goodbye to. Why? Because it\u2019s hard work trying to sell to people who don\u2019t connect with you or what you do. They\u2019re never going to buy from you or work with you because they don\u2019t get you, understand you or have an emotional connection with you.<\/span><\/p>\n

By allowing your fab factor<\/span> to shine through you\u2019ll attract the right clients who buy into you and what you do. This makes working with you a no-brainer for them. They\u2019ll also be the ones you\u2019ll love working with and do your best work for.<\/span><\/p>\n

Pro Tip:<\/b> Rejection is as important as acceptance and happens to us all. Don\u2019t stress out when someone unsubscribes from your list or unfollows you on social media. By embracing who you are, sharing the things you love and letting people see the real you, the right connections are made. <\/span><\/p>\n

Where Do You Start Using Your Fab Factor?<\/h2>\n