{"id":45337,"date":"2022-03-04T20:00:00","date_gmt":"2022-03-05T04:00:00","guid":{"rendered":"https:\/\/honeybook-v2.site.strattic.io\/?p=45337"},"modified":"2023-08-22T12:39:33","modified_gmt":"2023-08-22T19:39:33","slug":"social-media-lead-generation","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/social-media-lead-generation","title":{"rendered":"Social media lead generation: Tips &#038; ideas for business owners"},"content":{"rendered":"\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Learn how to use social media lead generation to move your followers into your sales funnel. From lead magnets to landing pages, these tips will help you build your email list with the right content and user experience.<\/span><\/i><\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1548\" src=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Mobile contact form for lead generation\" style=\"object-fit:cover;\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature.jpg 2000w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature-1536x1189.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n<p>Social media marketing goals usually revolve around awareness and engagement per channel. The more likes, shares, and comments you receive help signify that your brand is recognized online. Yet, it&#8217;s the actions that your followers take off of your social channels that can generate the most tangible ROI for your business.<\/p>\n\n\n\n<p>If you haven\u2019t set a strategy on social media for <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/lead-generation\" target=\"_blank\" rel=\"noopener\" title=\"lead generation\" data-wpil-keyword-link=\"linked\">lead generation<\/a> yet, now is a great time to start. By converting interested followers into potential clients, you could be actively turning your social media work into profit.<\/p>\n\n\n\n<p>Lead generation is all about understanding what your audience needs and offering it up to them on a silver platter. When your content directly addresses their questions and pain points, these potential clients will offer their information in return so you can keep the conversation moving forward.<\/p>\n\n\n\n<p>Learn how to create a social media strategy targeted for lead generation that you can use across all channels.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Determine your sales funnel<\/h2>\n\n\n\n<p>Before you can create a solid lead generation strategy on social media, you should consider how your target audience behaves at every step of the sales journey. By mapping out the key steps of the journey, you can think about what needs to happen before, during, and after collecting leads. Nearly every type of business can follow a typical sales funnel that includes five main steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness<\/strong> &#8211; People learn about your business and brand, likely through social media as one of the best levers to reach new audiences and share your services and values.<\/li>\n\n\n\n<li><strong>Interest <\/strong>&#8211; At this step, your audience is ready to give their information to you in exchange for something they value (aka, they\u2019re ready to become leads!). They\u2019ve spent enough time engaging with your social media, and they\u2019re interested in learning from you and hearing more about what you have to offer.<\/li>\n\n\n\n<li><strong>Consideration &#8211; <\/strong>The consideration phase happens while you\u2019re nurturing your leads. They may have spent several weeks or months reading through your newsletters, attending webinars, and engaging more with your content. At this step, they know exactly how you can meet their needs and they may reach out directly to inquire.<\/li>\n\n\n\n<li><strong>Decision <\/strong>&#8211; Once your leads have inquired directly about services, they need just a bit more specific information to decide if they want to work with you. You\u2019ll likely be communicating 1:1 or offering a <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/branded-brochure\">branded services brochure<\/a> to help them understand your value.<\/li>\n\n\n\n<li><strong>Advocacy <\/strong>&#8211; Once your leads turn to clients and they complete a successful project with you, they have the potential to turn into brand advocates. This step shows how important it is for you to ask for reviews and referrals, and continually leverage client testimonials.<\/li>\n<\/ul>\n\n\n\n\n\n<p>Leads enter toward the beginning of the funnel during the interest phase. At this point, it\u2019s up to you to determine what information they\u2019re interested in and offer enough of it to move them forward to the consideration stage.<\/p>\n\n\n\n<p>Think of your audience\u2019s email addresses like money and consider what they\u2019d be willing to \u201cpay for.\u201d Some lead magnets might actually be paid, like online courses or proprietary content. Yet, even freebies need to be compelling enough for people to offer their personal information. In fact, people overall are becoming more reluctant to <a href=\"https:\/\/www.forbes.com\/sites\/martyswant\/2019\/08\/15\/people-are-becoming-more-reluctant-to-share-personal-data-survey-reveals\/?sh=26fcce6e1ed1\">share their personal information<\/a> online.<\/p>\n\n\n\n<p>Say you operate a digital marketing business, for example. Your target audience might be willing to offer their email addresses in exchange for a small collection of social media templates. This way, you\u2019re providing something with a lot of value, but it doesn\u2019t replace the full scope of services that you offer.<\/p>\n\n\n\n<p>Once you know what your audience is looking for and interested in, you can drive more traffic toward your lead magnets on social media and move them forward in your sales funnel.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Create interesting and timely offers<\/h2>\n\n\n\n<p>The information you offer in exchange for your audience\u2019s information is called a lead magnet. True to its name, it should pull your audience in because it\u2019s interesting, timely, and\/or relevant.<\/p>\n\n\n\n<p>Your lead magnets should always be relevant to your audience, but it\u2019s also important to make timely offers whenever possible. If you\u2019re an accountant, for example, you can promote a free tax preparation worksheet right when tax season begins.<\/p>\n\n\n\n<p>On social media, you can <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/youre-using-linktree-wrong\">use a Linktree<\/a> or other link-in-bio tool to consistently link to your offers. Since most social media platforms only let you post one link in your bio (Instagram and Tik Tok, for example), having one of these tools is important to make sure you\u2019re promoting content for everyone.<\/p>\n\n\n\n<p>You can address multiple stages in the client journey through the links in your bio. Use a contact form or <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/meeting-scheduler\">scheduling tool<\/a> for those in the consideration phase, lead magnets for those in the interest phase, and service landing pages for those looking to consider your services or make a decision.<\/p>\n\n\n\n<div class=\"banner banner--dark banner--bulb\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Schedule intro meetings with your leads<\/h2>\n<p class=\"banner__body\">HoneyBook&#8217;s scheduling tool lets you customize your calendar with time slots just for leads.<\/p>\n<p class=\"banner__body\">Just send one link to move forward more quickly!<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/meeting-scheduler\">Try it Now<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Create consistent landing pages<\/h2>\n\n\n\n<p>Whether you\u2019re linking to your offer from a Linktree, Instagram story, Twitter post, or Reel, you\u2019ll need to make sure your landing pages are directly associated with each post or campaign.<\/p>\n\n\n\n<p>Don\u2019t forget: asking for your audience\u2019s information is kind of asking for a lot these days, so you want to make it as easy as possible for them to give it to you.<\/p>\n\n\n\n<p>If you\u2019re promoting a digital product on your Instagram, be sure that the landing page uses the same fonts, colors, and illustrations that you\u2019re using in your social posts. You don\u2019t want to confuse your audience by using completely different visuals. The landing page should feel like an extension of the post they just saw.<\/p>\n\n\n\n<p>Also, be sure to offer any information your audience needs, and make it easy to find. If you\u2019re promoting a downloadable worksheet, you can create a landing page with more information about how to use the worksheet before embedding a simple <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/increase-leads-with-contact-form\">lead-capture contact form<\/a>.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Use paid ads for lead generation<\/h2>\n\n\n\n<p>If you have space in your marketing budget this year, consider paid lead generation ads. They\u2019re a great option to collect your audience\u2019s information quickly, especially if you don\u2019t have the time to create landing pages.<\/p>\n\n\n\n<p>With the right targeting, you can create ads that already have integrated forms to make it easy for users to offer their information.<\/p>\n\n\n\n<p>Lead generation ads are perfect for when you have a highly targeted lead magnet, which you can promote to the exact audience who would be interested. Instead of waiting for your organic efforts to ramp up, ads can be a great way to ramp up your efforts toward landing new clients. As long as you have a great nurture strategy in place, you can gain leads more quickly.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Use content marketing to find leads<\/h2>\n\n\n\n<p>You can get clues about what to turn into a lead magnet from the content your audience already engages with. What are the social media posts that get the most likes and shares? Are there blog posts that continually get the most clicks? These topics will give you clues about what your potential clients are looking for.<\/p>\n\n\n\n<p>Consider how your audience engages on each social platform as well. On Pinterest, you might get more engagement from infographics, while your Reels get the most clicks and shares on Instagram.<\/p>\n\n\n\n<p>Take the most engaging posts and turn each into more valuable, in-depth, gated content. With content marketing, you can create a direct link from the post to your landing page or contact form where users can provide their information to see the full piece of content.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Leverage UGC to build trust<\/h2>\n\n\n\n<p>Most people don\u2019t want to give up their information unless you\u2019re offering something they want and they know they can trust you. To build trust, you can focus on using UGC throughout all your social content. About <a href=\"https:\/\/stackla.com\/resources\/reports\/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age\/\">79% of people<\/a> agree that UGC impacts their buying decisions, so it\u2019s an important factor for authority.<\/p>\n\n\n\n<p>Whether you\u2019re stitching Tik Toks that are talking about your services or posting testimonial quotes from former clients, social proof helps lend credibility.<\/p>\n\n\n\n<p>You can also pursue partnerships with other business owners or industry leaders to broaden your potential audience for leads. Consider hosting webinars, conducting Instagram take-overs, going live, and other strategies that pair you with another expert or business owner.<\/p>\n\n\n\n<p>As other accounts tag you in content, their followers will be more likely to explore your content, follow you, and enter your sales funnel.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Use a frictionless lead generation strategy<\/h2>\n\n\n\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/what-is-lead-generation-in-digital-marketing\" target=\"_blank\" rel=\"noopener\" title=\"Social media lead generation\" data-wpil-keyword-link=\"linked\">Social media lead generation<\/a> is all about creating a simple, frictionless experience. If your audience is interested enough to click out of social media, they\u2019re not looking for a complicated experience.<\/p>\n\n\n\n<p>Instead, they want a user experience that aligns with the posts they\u2019ve already seen and the content you\u2019ve enticed them with. As you build lead magnets and landing pages off of social media, make sure you\u2019re taking your followers directly to what they\u2019re looking for.<\/p>\n\n\n\n<p>With HoneyBook, you can capture and convert leads in one form for a seamless, frictionless process. Try <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/honeybook-lead-forms\">HoneyBook lead forms<\/a> to allow your leads to take actions, like scheduling and paying, all without your oversight or involvement. <\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"89314\" class=\"elementor elementor-89314\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-af8975c e-con-full cta_click e-flex e-con e-parent\" data-id=\"af8975c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d21be99 e-con-full e-flex e-con e-child\" data-id=\"d21be99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2a58 elementor-widget elementor-widget-image\" data-id=\"bbc2a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"446\" height=\"657\" src=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-leads-banner-yellow.png\" class=\"attachment-medium_large size-medium_large wp-image-88449\" alt=\"\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-leads-banner-yellow.png 446w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-leads-banner-yellow-204x300.png 204w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a747e99 e-con-full e-flex e-con e-child\" data-id=\"a747e99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55b379 elementor-widget elementor-widget-heading\" data-id=\"d55b379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Book leads instantly from your website, social channels, and more.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58df4ff elementor-widget elementor-widget-text-editor\" data-id=\"58df4ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Getting started with HoneyBook lead forms is easy \u2013 just start with a template, then decide what actions you want to include, like intake, scheduling, payment, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d280 tax-filing-checklist elementor-widget elementor-widget-button\" data-id=\"771d280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/app\/lead_capture\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use social media lead generation to move your followers into your sales funnel. From lead magnets to landing pages, these tips will help you build your email list with the right content and user experience. Social media marketing goals usually revolve around awareness and engagement per channel. The more likes, shares, and [&hellip;]<\/p>\n","protected":false},"author":705,"featured_media":81709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[288,69],"class_list":["post-45337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-nurturing-leads","tag-social-media"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lead-gen-social-feature.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Learn how to use social media lead generation to move your followers into your sales funnel. From lead magnets to landing pages, these tips will help you build your email list with the right content and user experience. Social media marketing goals usually revolve around awareness and engagement per channel. The more likes, shares, and comments you receive help signify that your brand is recognized online. Yet, it&#8217;s the actions that your followers take off of your social channels that can generate the most tangible ROI for your business. If you haven\u2019t set a strategy on social media for lead&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Claire Bough","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/claire-bough"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Leads For Your Growing Business | HoneyBook<\/title>\n<meta name=\"description\" content=\"Discover these tips and ideas for increasing social leads for your business. 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