{"id":45403,"date":"2022-02-18T06:00:11","date_gmt":"2022-02-18T14:00:11","guid":{"rendered":"https:\/\/honeybook-v2.site.strattic.io\/?p=45403"},"modified":"2023-09-01T14:40:40","modified_gmt":"2023-09-01T21:40:40","slug":"5-brochure-design-best-practices-to-land-more-clients","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/5-brochure-design-best-practices-to-land-more-clients","title":{"rendered":"5 brochure design best practices to land more clients"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>These brochure design best practices can help you land more clients by making sure your sales brochures are clear, effective, and professional! Create a beautiful brochure to send to leads and clients.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-1024x793.jpg\" alt=\"Person designing a brochure on a phone\" class=\"wp-image-81702\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-1024x793.jpg 1024w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-300x232.jpg 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-768x594.jpg 768w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-1536x1189.jpg 1536w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Brochures are an essential tool for promoting your small business. Once your leads are in the consideration phase (they\u2019re interested in booking with you), a brochure can help you seal the deal with more information about services, pricing, and success stories.&nbsp;<\/p>\n\n\n\n<p>Though it sounds straightforward, the truth is many brochures fall short. Many lack the secret to actually help you grow your business: making it <em>easy<\/em> for an inquiry to book you. And that\u2019s the whole point of sending a brochure, right? To get booked, again and again.<\/p>\n\n\n\n<p>By following a few brochure design best practices, you can communicate directly to your target market and get them to choose your product or service.<\/p>\n\n\n\n<p><strong>Jump to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#professional-template\">Use a professional template<\/a><\/li>\n\n\n\n<li><a href=\"#branding\">Incorporate your branding<\/a><\/li>\n\n\n\n<li><a href=\"#testimonials\">Show and tell using testimonials<\/a><\/li>\n\n\n\n<li><a href=\"#personalization\">Add a personalized touch<\/a><\/li>\n\n\n\n<li><a href=\"#booking\">Make it easy for clients to book<\/a><\/li>\n\n\n\n<li><a href=\"#design-tips\">Bonus brochure design tips<\/a><\/li>\n\n\n\n<li><a href=\"#sales-brochure\">How to use sales brochures<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/Brochure-Wireframe-with-Header-2-1-895x1024.jpg\" alt=\"Using brochure design best practices can help you convert more clients\" class=\"wp-image-31524\"\/><\/figure>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"89009\" class=\"elementor elementor-89009\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-9da3416 e-con-full cta_click e-flex e-con e-parent\" data-id=\"9da3416\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c140b17 e-con-full e-flex e-con e-child\" data-id=\"c140b17\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a187a elementor-widget elementor-widget-image\" data-id=\"88a187a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"527\" height=\"570\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow.png\" class=\"attachment-medium_large size-medium_large wp-image-88421\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow.png 527w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow-277x300.png 277w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8393679 e-con-full e-flex e-con e-child\" data-id=\"8393679\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d74046 elementor-widget elementor-widget-heading\" data-id=\"3d74046\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Get professionally designed brochures<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3fa2d9 elementor-widget elementor-widget-text-editor\" data-id=\"b3fa2d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Get a competitive edge when presenting your services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2608d81 click-Galleree-brochure elementor-widget elementor-widget-button\" data-id=\"2608d81\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the templates<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<span id=\"professional-template\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">1. Use a professional template<\/h2>\n\n\n\n<p>Let\u2019s face it: we aren\u2019t all well-equipped to design a brochure. That\u2019s okay! Using a professional template that you can customize is one of the best and easiest ways to produce a high-quality brochure.&nbsp;<\/p>\n\n\n\n<p>Whether you find a template or create your own, it\u2019s important to choose one that helps you create a beautifully designed handout. You\u2019ve got a captive audience that\u2019s interested in what you have to offer. And now is the time to present them with a high-impact piece that presents your services, pricing, and story in the best possible light.<\/p>\n\n\n\n<p>Need help finding the right template?<\/p>\n\n\n\n<p>HoneyBook\u2019s <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/free-brochure-templates-professionally-designed-easy-to-use\">brochure templates<\/a> are professionally designed and 100% customizable, allowing you to put your brand front and center. Switch out the images to make them your own or use them as is to get started\u2013fast. Or, for full creative control, start from scratch using HoneyBook\u2019s layouts.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-b5419a4 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-b5419a4-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-b5419a4-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-b5419a4.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b5419a4-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b5419a4-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-39f748c ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-39f748c > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-39f748c-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-e339ae1 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e339ae1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lightbulb-icon_182946fb75.png\" alt=\"\" class=\"wp-image-18294\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-ce38728 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ce38728-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p><b>Pro Tip<\/b><span style=\"font-weight: 400;\">: Our brochure templates are also great for building out and sharing all kinds of important information with your clients at any point during your <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/what-is-a-clientflow\" target=\"_blank\" rel=\"noopener\">clientflow<\/a>.You can send <\/span><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-a-welcome-guide-can-elevate-your-client-relationships\"><span style=\"font-weight: 400;\">welcome packets<\/span><\/a><span style=\"font-weight: 400;\">, guides to working with you, design proofs, proposals, service catalogs, your portfolio, and more.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<span id=\"branding\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">2. Incorporate your branding<\/h2>\n\n\n\n<p>Consistent branding is key to building customer trust, brand awareness, and affinity. Your brochure should match your brand\u2019s look and feel by using your logo, colors, imagery, and voice.<\/p>\n\n\n\n<p>Think about all the steps your leads will go through before they see your brochure. They might find you through your website or social media. Even if they reach out from a word-of-mouth referral, they\u2019re likely doing some initial research online.&nbsp;<\/p>\n\n\n\n<p>You want your brochure design to stay consistent with the other places they\u2019re seeing your brand. That way, they can create a connection and understand that your brand is professional and authentic.<\/p>\n\n\n\n<span id=\"testimonials\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">3. Show <em>and<\/em> tell using testimonials<\/h2>\n\n\n\n<p>Of course, showing your inquiries why they should work with you by including visuals of your best work is important. But don\u2019t forget to say it, too. Testimonials from previous clients can reinforce your messaging and your brand\u2019s value, helping you to seal the deal.<\/p>\n\n\n\n<p>Inside your brochure, include examples of previous projects (if applicable) as well as quotes from previous clients. Your testimonials can include photos from events, graphic design samples, or even just smiling client photos\u2013 it all depends on what\u2019s relevant to your business and services.<\/p>\n\n\n\n<span id=\"personalization\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">4. Add a personalized touch<\/h2>\n\n\n\n<p>The best part about using a brochure template is that you have something to start with. It doesn\u2019t mean you should send the same version to every client.&nbsp;<\/p>\n\n\n\n<p>Instead, alter the template to highlight services, imagery, and reviews related to what you know each client is interested in. It shows you\u2019re paying attention to who they are and their needs and interests, helping you build a personal connection\u2013and increasing your chances of getting booked. According to an <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\">Epsilon research report<\/a>, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-e2815ab ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-e2815ab-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-e2815ab-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-e2815ab.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-e2815ab-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-e2815ab-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-93a77fb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-93a77fb > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-93a77fb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3a3f3ed ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3a3f3ed-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/03\/lightbulb-icon_182946fb75.png\" alt=\"\" class=\"wp-image-18294\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-ba256ec ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ba256ec-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> The <\/span><a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/contact-form-mistakes-fix\/\"><span style=\"font-weight: 400;\">contact form<\/span><\/a><span style=\"font-weight: 400;\"> on your website is a treasure trove to help you personalize your brochure. Pull from obvious fields like name and services they\u2019re interested in, and have fun including information from fields like \u201chow did you hear about us?\u201d For example, if your inquiry heard about you through a past client, you can share a favorite memory and photo from that project.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<span id=\"booking\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">5. Make it easy for clients to book<\/h2>\n\n\n\n<p>If you\u2019re only going to follow one brochure best practice, this is it: Let customers book from your brochure with the click of a button.&nbsp;<\/p>\n\n\n\n<p>Gone are the days of paper fold brochures that are too easily lost or forgotten. These days, you can easily send a digital, <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/branded-brochure\">branded brochure<\/a> that offers a seamless experience from service selection to booking and payment.&nbsp;<\/p>\n\n\n\n<p>The second you make your inquiry click out of your brochure to take another step to contact you, request a proposal, or book your services, the second you\u2019re less likely to get booked. Customers get distracted. Emails get buried. The less friction in the process to book you, the better.<\/p>\n\n\n\n<p>With HoneyBook brochures, your customers can book faster with clickable fields that let them choose their desired services. They can even build their own package using the a la carte feature. After a customer submits the brochure, you\u2019ll get a notification and a proposal is automatically generated for you. Just review, hit send, and get booked within minutes.<\/p>\n\n\n\n<span id=\"design-tips\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus brochure design tips<\/h2>\n\n\n\n<p>People form as much as <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/ux-statistics\/#gref\">75% of their opinion<\/a> about a website\u2019s credibility based on design alone, and the same stands for brochures! If the brochure looks unprofessional, or if it\u2019s too hard to read and use, you\u2019ll lose potential clients. Use some of these bonus design tips to keep your brochures fresh and appealing:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always use white space &#8211; let your blocks of text and images breathe by giving them enough space in between.&nbsp;<\/li>\n\n\n\n<li>Use graphic design to enhance your branding. Simple illustrations and custom graphics will resonate better than stock photos.&nbsp;<\/li>\n\n\n\n<li>Don\u2019t forget your font! Some business owners think their visual brand is all about imagery, but they forget font matters too. Use a custom font throughout and different colors for headers.<\/li>\n\n\n\n<li>Make your brochure accessible. Follow best practices for digital font size to make sure your copy is readable, and pay attention to contrast. Avoid light text on a light background.&nbsp;<\/li>\n\n\n\n<li>Don\u2019t forget a header. You might be tempted to jump right into your content and services, but your clients will appreciate a smooth transition with a clear label for your brochure.<\/li>\n<\/ul>\n\n\n\n<span id=\"sales-brochure\"><\/span>\n\n\n\n<h2 class=\"wp-block-heading\">How to use sales brochures<\/h2>\n\n\n\n<p>Using marketing and sales brochures is all dependent on business owners\u2019 individual clientflows. Some owners might wish to use brochures as digital business cards\u2013sending them as an introduction to any client who inquires. Others might wish to save them for leads who get further down in their pipeline and use them as a booking tool.&nbsp;<\/p>\n\n\n\n<p>We recommend mapping out your client journey and process first to determine where a <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-brochure\" target=\"_blank\" rel=\"noopener\" title=\"sales brochure\" data-wpil-keyword-link=\"linked\">sales brochure<\/a> fits best. From there, you\u2019ll be using it to its full potential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Share, get booked, repeat<\/h2>\n\n\n\n<p>It\u2019s time you got more out of your tried-and-true marketing brochure. By following these best practices, including allowing clients to book you right from your brochure, you can convert more inquiries to actual clients.<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"88505\" class=\"elementor elementor-88505\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-af8975c e-con-full cta_click e-flex e-con e-parent\" data-id=\"af8975c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d21be99 e-con-full e-flex e-con e-child\" data-id=\"d21be99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2a58 elementor-widget elementor-widget-image\" data-id=\"bbc2a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"370\" height=\"740\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-sales-marketing-banner-black.png\" class=\"attachment-medium_large size-medium_large wp-image-88507\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-sales-marketing-banner-black.png 370w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-sales-marketing-banner-black-150x300.png 150w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a747e99 e-con-full e-flex e-con e-child\" data-id=\"a747e99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55b379 elementor-widget elementor-widget-heading\" data-id=\"d55b379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Make faster sales<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad3ea0 elementor-widget elementor-widget-text-editor\" data-id=\"5ad3ea0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customize interactive files and impress your clients with HoneyBook.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d280 elementor-widget elementor-widget-button\" data-id=\"771d280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/signup\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>These brochure design best practices can help you land more clients by making sure your sales brochures are clear, effective, and professional! Create a beautiful brochure to send to leads and clients. Brochures are an essential tool for promoting your small business. Once your leads are in the consideration phase (they\u2019re interested in booking with [&hellip;]<\/p>\n","protected":false},"author":225,"featured_media":81702,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[84,128],"class_list":["post-45403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-branding","tag-sales"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature.jpg",2000,1548,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-150x150.jpg",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-768x594.jpg",768,594,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/02\/brochure-design-feature.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>These brochure design best practices can help you land more clients by making sure your sales brochures are clear, effective, and professional! Create a beautiful brochure to send to leads and clients. Brochures are an essential tool for promoting your small business. Once your leads are in the consideration phase (they\u2019re interested in booking with you), a brochure can help you seal the deal with more information about services, pricing, and success stories.&nbsp; Though it sounds straightforward, the truth is many brochures fall short. Many lack the secret to actually help you grow your business: making it easy for an&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Sobrina Pies","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/sobrinapies"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brochure Design Best Practices to Land More Clients | HoneyBook<\/title>\n<meta name=\"description\" content=\"These brochure design best practices can help you land more clients by making sure your sales brochures are clear, effective, and professional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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