{"id":60024,"date":"2022-04-14T09:10:36","date_gmt":"2022-04-14T16:10:36","guid":{"rendered":"https:\/\/honeybook-v2.site.strattic.io\/?p=60024"},"modified":"2023-02-14T17:40:42","modified_gmt":"2023-02-15T01:40:42","slug":"digital-advertising-privacy","status":"publish","type":"post","link":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/digital-advertising-privacy","title":{"rendered":"Digital advertising privacy &#038; the impact on small businesses"},"content":{"rendered":"\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Learn how digital advertising privacy and online data protection updates might impact your marketing strategies this year. Though Apple, Meta, Google, and more are making changes, we\u2019ll show you how to pivot your advertising and adapt.<\/span><\/i><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-60025\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/img_62696b166d0c5.\" alt=\"\" width=\"1300\" height=\"800\" \/><\/figure>\n\n\n\n<p>As of 2021, <a href=\"https:\/\/www.statista.com\/statistics\/1252564\/small-businesses-digital-advertising-usa\/\">93% of small businesses<\/a> that pay for digital advertising plan on keeping or increasing their spend in 2022. If you\u2019re part of this majority, you\u2019ve likely seen the return on investment (ROI) that comes from bidding on and purchasing ad space online.<\/p>\n\n\n\n<p>Spending more money on advertising can yield a bigger ROI, but it\u2019s always dependent on a variety of factors such as the cost per click (CPC), other bids in your niche, your ad relevancy, your brand awareness, the platform you\u2019re on, and much more.<\/p>\n\n\n\n<p>This year, companies are introducing even more factors that will impact everyone\u2019s advertising spend, strategy, and results, and it all has to do with privacy. Some of the biggest advertising platforms are making changes that will affect the entire advertising landscape online. Whether you\u2019re just getting started with ads or you\u2019re looking to increase your spend this year, learn how you can adapt your small business now.<\/p>\n\n\n\n<p><strong>Jump To:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#prioritizing-privacy\">The move to prioritize privacy and personal data<\/a><\/li>\n\n\n\n<li><a href=\"#apple-and-google\">How Apple and Google followed suit<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#ios14\">Apple iOS 14 privacy updates<\/a><\/li>\n\n\n\n<li><a href=\"#third-party-cookies\">Google&#8217;s decision to remove third-party cookies<\/a><\/li>\n\n\n\n<li><a href=\"#android\">Google&#8217;s Android Privacy Sandbox<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#digital-advertising\">What to expect for digital advertising per platform<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#facebook-and-instagram\">Facebook and Instagram<\/a><\/li>\n\n\n\n<li><a href=\"#google\">Google<\/a><\/li>\n\n\n\n<li><a href=\"#apple\">Apple<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#strategy\">How to create a digital advertising strategy this year<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#first-party-data\">Focus on first-party data<\/a><\/li>\n\n\n\n<li><a href=\"#testing\">Test ad formats and platforms<\/a><\/li>\n\n\n\n<li><a href=\"#creatives\">Rethink your creatives and audience<\/a><\/li>\n\n\n\n<li><a href=\"#broaden-strategies\">Broaden your marketing and conversion strategies<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"prioritizing-privacy\"><\/a>The move to prioritize privacy and personal data<\/h2>\n\n\n\n<p>By now, hearing about online privacy isn\u2019t anything new. The initial movement toward more privacy started in the early 2010s when greater online security became more necessary. Around this time, websites started focusing on domain security (HTTPS URLs), two-factor authentication, and other security features.<\/p>\n\n\n\n<p>After security, companies then started focusing on tracking. Safari and Firefox both removed third-party cookies in 2017, which allowed ad servers to track your behavior across different websites and serve you ads that are relevant to your behavior. After that, the GDPR (the General Data Protection Regulation) was implemented in the EU in 2018, and California followed with the California Consumer Privacy Act (CCPA), which aim to either ask for consent for data collection or allow users to opt-out of data collection online.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-b5419a4 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-b5419a4-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-b5419a4-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-b5419a4.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b5419a4-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b5419a4-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-39f748c ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-39f748c > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-39f748c-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-e339ae1 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e339ae1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/lightbulb-icon_182946fb75.png\" alt=\"\" class=\"wp-image-18294\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-ce38728 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ce38728-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<span style=\"color: #000000;\"><b>What are third-party cookies?<\/b> <\/span> <span style=\"font-weight: 400;\">When you visit a website, you pick up first-party cookies set by the website itself to track your behavior on the website, such as the pages you click on and whether you add something to a shopping cart. Third-party cookies are placed by ad servers like Google AdSense and stay with you even after you leave the website where you picked them up. You can visit Website A, pick up a third-party cookie, and get ads for Website A even after you\u2019ve moved to Website B.<\/span>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>As of 2022, it\u2019s clear that consumers appreciate these changes toward more security and privacy. Think about how you surf the web yourself- you probably have become accustomed to turning down tracking cookies when you see the pop-ups on websites (thanks to the GDPR). In fact, <a href=\"https:\/\/www.techrepublic.com\/article\/data-privacy-what-consumers-want-businesses-to-know\/\">86% of consumers<\/a> expect businesses to protect their data, showing that these sweeping changes are in line with what people want to see happen.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"apple-and-google\"><\/a>How Apple and Google followed suit<\/h2>\n\n\n\n<p>Following policy changes for more privacy and the growing expectation for better data protection online, tech companies have started making big changes. The largest companies like Apple and Google have some of the biggest amounts of user data, and they\u2019re beginning to become more transparent and responsible with users\u2019 data.<\/p>\n\n\n\n<p>Since our behavior online is interconnected\u2013 jumping from platform to platform\u2013 a decision from one of these companies will always affect the others.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"ios14\"><\/a>Apple iOS 14 privacy updates<\/h3>\n\n\n\n<p>Apple\u2019s <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/apple-ios14-updates\">iOS 14.5 update<\/a> took effect in April 2021. Before the update, any apps you had downloaded on your iPhone could track you without your permission. With the change, all iOS apps are now required to ask permission to track you and store your data. Along with asking for permission, all of the apps you see now have to tell users how they\u2019re using the data they collect.<\/p>\n\n\n\n<p>As of 2021, about <a href=\"https:\/\/arstechnica.com\/gadgets\/2021\/05\/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find\/\">96% of Apple users<\/a> now turn off tracking. That doesn\u2019t mean they don\u2019t get ads, it just means their ads aren\u2019t being served to them with data collected from the apps they have. In other words, the ads are just less personalized.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"third-party-cookies\"><\/a>Google\u2019s decision to remove third-party cookies<\/h3>\n\n\n\n<p>Safari and Firefox already decided to remove third-party cookies back in 2017, and Google has decided to move forward with the same change on its Chrome browser. Though the update was expected to happen in 2022, they\u2019ve since moved the update back to 2023.<\/p>\n\n\n\n<p>How will the update in Chrome be any different from what\u2019s already been in place on other browsers for years now? In short, it won\u2019t be different at all, but the impact will be much more significant. Chrome currently takes up about <a href=\"https:\/\/gs.statcounter.com\/\">65% of the entire global browser share<\/a>.<\/p>\n\n\n\n<p>The change will impact users, advertisers, and even Google itself, since a large part of its business comes from advertising revenue.<\/p>\n\n\n\n<p>In order to soften the impact on them (and advertisers, including Independent business owners), Google is currently considering different types of changes to step in once third-party cookies are gone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/google-ad-changes_3916228768.png\" alt=\"Google Chrome browser that's sunsetting third-party cookies\" class=\"wp-image-39162\"\/><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"android\"><\/a>Google\u2019s Android Privacy Sandbox<\/h3>\n\n\n\n<p>In addition to Google\u2019s decision to remove third-party cookies on its Chrome browser, it\u2019s also planning to do the same across Android devices. Just like Apple iOS 14, the <a href=\"https:\/\/blog.google\/products\/android\/introducing-privacy-sandbox-android\/\">Privacy Sandbox on Android<\/a> would limit third-party tracking across apps. The company is also looking into ways to reduce \u201ccovert data collection,\u201d which means Android apps will have to focus more on gathering data with user consent.<\/p>\n\n\n\n<p>Currently, Google is planning on testing the Android Privacy Sandbox through 2022 and 2023.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"digital-advertising\"><\/a>What to expect for online advertising per platform<\/h2>\n\n\n\n<p>We\u2019re sure you\u2019re wondering: How does this all affect me and my business? It all comes down to how you advertise online. Some advertisers are already starting to see changes on platforms like Facebook and Apple, while there will still be some impacts to come as we continue to see new privacy updates.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"facebook-and-instagram\"><\/a>Facebook and Instagram<\/h3>\n\n\n\n<p>Meta (Facebook and Instagram) has shown some of the biggest impacts since Apple\u2019s iOS 14 update. Before, Facebook was one of the biggest data collectors on the internet. It\u2019s why we could target advertisements with as much audience specificity as: they\u2019re engaged, they work from home, they\u2019ve used a travel app within the last month, and they enjoy Mexican food.<\/p>\n\n\n\n<p>Their data was expansive and easy to collect, so it was also affordable to create highly targeted advertisements. Now, targeting is more limited. Because of Apple\u2019s iOS 14, users can simply opt-out of Facebook\u2019s tracking. Facebook itself is also limiting targeting options that can have ethical concerns, such as health status, race, religion, and political beliefs.<\/p>\n\n\n\n<p>In 2022, you\u2019ll still be able to create custom audiences based on our own website and Facebook engagement, but don\u2019t count on as much broad targeting as before. Because of less user data available, Meta\u2019s cost for advertising has also gone up, with some business owners reporting a <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly92aWRlby1hcGkud3NqLmNvbS9wb2RjYXN0L3Jzcy93c2ovdGhlLWpvdXJuYWw\/episode\/MTg4YjgwNGEtNTdlYy0xMWVjLTgxZjItMmYwNTE3ODE1M2Fh?sa=X&amp;ved=0CAUQkfYCahcKEwjo5KL_57b2AhUAAAAAHQAAAAAQPg\">significant increase in costs<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/facebook-and-instagram_3916779363.png\" alt=\"Facebook and instagram apps for digital advertising\" class=\"wp-image-39167\"\/><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"google\"><\/a>Google<\/h3>\n\n\n\n<p>You don\u2019t have to expect many changes to Google advertising until Chrome stops supporting third-party cookies in 2023. At that time, audience retargeting will become more restrictive for display ads, while search ads won\u2019t have much change.<\/p>\n\n\n\n<p>You also won\u2019t be able to create remarketing campaigns using third-party data from other sites. In preparation, start focusing more on your Google search ads rather than display ads and the keywords that you want to prioritize for bidding. By understanding what your audience is searching for, you can better show up to meet their needs.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"apple\"><\/a>Apple<\/h3>\n\n\n\n<p>While Apple\u2019s iOS 14 had a lot of impacts on other advertisers, its advertising capabilities aren\u2019t as useful for most Independent business owners, so you likely don\u2019t need to anticipate any changes. Right now, it offers search ads on its App Store, which works similarly to Google search ads.<\/p>\n\n\n\n<p>If you do own an app or app development company, check out Apple\u2019s advertising options on the app store. Coincidentally, more capabilities for app store advertising were rolled out right when iOS 14 was released.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"strategy\"><\/a>How to create a digital advertising strategy in 2022<\/h2>\n\n\n\n<p>This year and beyond, our advertising strategies will look different from what we\u2019ve used in the past. In general, advertising will need to rely more heavily on the user data we collect with consent. We\u2019ll also have to use more variety in our ad types and platforms to deal with more limited targeting.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"first-party-data\"><\/a>Focus on first-party data<\/h3>\n\n\n\n<p>Since you can\u2019t rely on third-party data anymore, focus on how you collect your own client data. Using Google Analytics, you can always leverage insights about user behavior on your website. You can target users specifically based on how they\u2019ve engaged with you, such as reaching specific web pages or completing specific actions like button clicks.<\/p>\n\n\n\n<p>You can also collect more specific information directly from your site visitors and clients through surveys, 1:1 calls, and chatbot messages. Ask them about their biggest pain points so you can create ads that call out the solution you can provide.<\/p>\r\n<div class=\"wp-block-ugb-container ugb-container ugb-d124c0e ugb-container--v2 ugb-container--design-basic ugb-main-block\">\r\n<div class=\"ugb-inner-block\">\r\n<div class=\"ugb-block-content\">\r\n<div class=\"ugb-container__wrapper ugb-d124c0e-wrapper\">\r\n<div class=\"ugb-container__side\">\r\n<div class=\"ugb-container__content-wrapper ugb-d124c0e-content-wrapper\">\r\n<div class=\"wp-block-ugb-columns ugb-columns ugb-7e398bc ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\">\r\n<div class=\"ugb-inner-block\">\r\n<div class=\"ugb-block-content\">\r\n<div class=\"ugb-columns__item ugb-7e398bc-content-wrapper\">\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-c0ef67a ugb-column--design-plain ugb-main-block\">\r\n<div class=\"ugb-inner-block\">\r\n<div class=\"ugb-block-content\">\r\n<div class=\"ugb-column__item ugb-c0ef67a-column-wrapper\">\r\n<div class=\"ugb-column__content-wrapper\">\n\n<span style=\"color: #000000;\"><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> You can use <a href=\"https:\/\/help.honeybook.com\/en\/articles\/2466343-creating-and-sending-a-questionnaire\">HoneyBook Questionnaires<\/a> to ask for specific information from your clients or leads. What better way to gather information for ads than directly from your audiences!<\/span><\/span><\/div>\r\n<div>\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n\r\n\r\n\n<h3 class=\"wp-block-heading\"><a id=\"testing\"><\/a>Test a variety of ad formats and platforms<\/h3>\n\n\r\n\r\n\n<p>In 2022 and beyond, it\u2019s time to focus more on testing and using a variety of ad types. If you haven\u2019t already, branch out to other platforms where you think your audience might have a presence.<\/p>\n\n\r\n\r\n\n<p>With the changes from iOS 14, any app-based sites had their targeting affected (Facebook and Instagram), but Google still hasn\u2019t had any major impacts. Leverage desktop and search advertising to continue taking advantage of more targeting.<\/p>\n\n\r\n\r\n\n<p>If you\u2019ve been hesitant to try other platforms before, now is also the perfect time to dive in. TikTok is only becoming more and more popular, as are Pinterest search ads, which function similarly to Google search ads.<\/p>\n\n\r\n\r\n\n\r\n\r\n\n<h3 class=\"wp-block-heading\"><a id=\"creatives\"><\/a>Rethink your creatives and audiences on digital<\/h3>\n\n\r\n\r\n\n<p>As you build new ad campaigns, focus on making them highly specific to different audiences. For example, if you\u2019re a business coach, you can make campaigns for each type of business or industry that you serve.<\/p>\n\n\r\n\r\n\n<p>Leveraging audience specificity is always a great strategy, but it\u2019s even more important now that targeting is limited from iOS 14. The more targeted you can be in your messaging and creative, the less likely you\u2019ll waste money reaching audiences that don\u2019t make sense for your business.<\/p>\n\n\r\n\r\n\n<p>You should also try testing smaller audiences with varied targeting to see what works, rather than casting a wide net. As another example, a wedding photographer could build one campaign using interest-based targeting as well as another using lookalike targeting to see which one works better. The interest-based campaign might target people who are interested in wedding venues, florists, and caterers, while the lookalike audience could leverage data from people who\u2019ve visited your wedding photography services page.<\/p>\n\n\r\n\r\n\n<p>As we continue to face advertising changes, it\u2019s important to rethink the way you\u2019ve been structuring your creatives and audiences and test as often as possible.<\/p>\n\n\r\n\r\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">Focus on making specific client-oriented creative that will really highlight who your ad is for. It will help you waste less of your budget on an audience that doesn\u2019t need or want your services <cite>HoneyBook Performance Marketing Manager, Jordan Wechsler<\/cite><\/blockquote>\n\n\r\n\r\n\n\r\n\r\n\n<h3 class=\"wp-block-heading\"><a id=\"broaden-strategies\"><\/a>Broaden your marketing and conversion strategies<\/h3>\n\n\r\n\r\n\n<p>In addition to your advertising strategy, consider how you can improve your other marketing strategies to focus on gaining new clients. Ideally, you\u2019ll want to have targeted strategies for both your paid and organic efforts so that you can rely on both to generate leads and new projects.<\/p>\n\n\r\n\r\n\n<p>Focus on organic efforts like SEO for your website, partnerships with other business owners, and your social media strategy. Your organic efforts should work toward bringing in a steady stream of new business so that you don\u2019t always have to rely on your advertising spend.<\/p>\n\n\r\n\r\n\n<p>Another way to help boost your business is to focus on creating <a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/passive-income-how-to-productize\">digital products<\/a> that you can use to convert more of your audience. Whether it\u2019s online classes, worksheets, or templates, digital products that you can automate are a great way to build passive income for your business.<\/p>\n\n\r\n\r\n\n<h2 class=\"wp-block-heading\">Staying agile with digital advertising<\/h2>\n\n\r\n\r\n\n<p>Above all, the best way you can adapt to changes in digital advertising privacy is by staying agile and flexible. When you think about how to reach your audiences, always remember that they\u2019ll be present across multiple platforms. Instead of investing too much in one or another, continue to try more options. Just as advertising and privacy policies change, so do your audiences.<\/p>\n\n\r\n\r\n\n<p>What works best one year might not the next, and great marketing is all about meeting your audiences where they are.<\/p>\n\n\r\n\r\n\n","protected":false},"excerpt":{"rendered":"<p>Learn how digital advertising privacy and online data protection updates might impact your marketing strategies this year. Though Apple, Meta, Google, and more are making changes, we\u2019ll show you how to pivot your advertising and adapt. As of 2021, 93% of small businesses that pay for digital advertising plan on keeping or increasing their spend [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":60025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[297,321,69],"class_list":["post-60024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-advertising","tag-sem","tag-social-media"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/digital-advertising-privacy-header_391596c47c.webp",1300,800,false],"thumbnail":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/digital-advertising-privacy-header_391596c47c-150x150.webp",150,150,true],"medium":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/digital-advertising-privacy-header_391596c47c-300x185.webp",300,185,true],"medium_large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/digital-advertising-privacy-header_391596c47c-768x473.webp",768,473,true],"large":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/digital-advertising-privacy-header_391596c47c-1024x630.webp",1024,630,true],"1536x1536":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/digital-advertising-privacy-header_391596c47c.webp",1300,800,false],"2048x2048":["https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/digital-advertising-privacy-header_391596c47c.webp",1300,800,false]},"post_excerpt_stackable_v2":"<p>Learn how digital advertising privacy and online data protection updates might impact your marketing strategies this year. Though Apple, Meta, Google, and more are making changes, we\u2019ll show you how to pivot your advertising and adapt. As of 2021, 93% of small businesses that pay for digital advertising plan on keeping or increasing their spend in 2022. If you\u2019re part of this majority, you\u2019ve likely seen the return on investment (ROI) that comes from bidding on and purchasing ad space online. Spending more money on advertising can yield a bigger ROI, but it\u2019s always dependent on a variety of factors&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"HoneyBook","url":"https:\/\/hbb.dev.reliablepenguin.com\/blog\/author\/honeybook"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Advertising Privacy &amp; The Impact on Small Businesses | HoneyBook<\/title>\n<meta name=\"description\" content=\"Learn how digital advertising privacy and online data protection updates might impact your marketing strategies this year. Pivot your advertising and adapt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/digital-advertising-privacy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Advertising Privacy &amp; The Impact on Small Businesses | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Learn how digital advertising privacy and online data protection updates might impact your marketing strategies this year. 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